Events dashboard

Related reading: Raw-data report—in-app-events

Events dashboard

To open the Events dashboard:

1. In AppsFlyer, go to Dashboard > Events.
2. Set filters, at the top of the page, to filter by:
   • Media source
   • Geo
   • LTV period

To select events by event date (calendar date) rather than LTV period, use the Activity dashboard.

Events Funnel

• By default, the Events Funnel chart displays the in-app events with the most actions. You can select the in-app events that interest you. 
  
  

Events Drill Down table

• The table can be grouped by campaign or event.
• Information presented in the table relates to users acquired during the LTV period.
  
  
  
  
  
• Media source: Attributed media source
• In-app events: Name of the in-app event reported by the SDK
• Unique users: Number of unique users (unique AppsFlyer ID) who performed the event
  For Organic in-app events, re-installing users don't increase the unique users count, so the number sometimes appears as zero. 
• Number of actions: Total number of actions means the number of times the in-app event was performed by users.
• Revenue: Revenue generated from the in-app events.
• Average actions per user: The number of actions/unique users.