At a glance: See app activity, engagement, and in-app metrics during a given period. Current day metrics update in real-time.
Activity dashboard
- Contains organic and non-organic traffic
- Date range relates to the event date and isn't LTV-based.
- Data freshness:
- Current day: Continous. Example: DAU, sessions, revenue
- Average: Daily. Example: MAU, Average DAU, Average MAU
- Geo filter relates to the user location at install time
Dashboard features and layout
Metric definitions
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DAU |
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Average DAU |
Average number of daily active users, per day, during the selected period. Example: Calculating average DAU
Average DAU = (10+12+8)/3= 10. |
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MAU |
Monthly active users:
Note: Retargeting sessions aren't included in the MAU count, but retargeting in-app events are. |
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DAU/MAU rate |
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Revenue |
Revenue generated for the selected period. Revenue consists of in-app purchases (if reported) and ad revenue. |
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ARPDAU |
Average revenue per daily active user. Example: Calculation of ARPDAU
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Sessions |
Sessions during the selected date range (if reported by the app) |
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Installs |
Number of installs during the specified date range |
Detailed tab
The detailed analysis tab is divided into sections: headline metrics, activity trend, and activity summary.
Headline metrics |
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Average active users
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Total installs: Number of installs divided into organic and non-organic installs | |
Total sessions: Number of sessions divided into sessions by organic and non-organic users | |
Total revenue: Revenue, divided into revenue attributable to organic and non-organic users | |
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Trend line with comparison
KPIs available are:
In-app event measures available are:
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The Activity summary table:
To use the summary table:
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High-level tab: previous twelve-months

The tab contains a twelve-month historical overview of app activity performance and has the following charts:
- Active users and revenue
- Monthly gross profit: revenue, cost, gross profit
Specifications and limitations
Spec |
Remarks |
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Data freshness |
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Uninstalls |
Not supported |
Retargeting |
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ARPDUA |
There may be discrepancies between ARPDUA in the Activity dashboard and Pivots. |
Historical data |
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Display range |
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