Events dashboard

At a glance: The Events dashboard contains in-app event performance KPIs relating to users acquired during the specified date range (LTV based.)


To open the Events dashboard:

  • Go to Dashboard > Events.
  • Search filters, at the top of the page, can be used to to filter by:
    • Media source
    • Geo
    • LTV period

If you want to view event performance by calendar date, and not by LTV, go to the Activity dashboard.

Events Funnel

  • By default, the Events Funnel chart displays the in-app events with the most actions. You can select the in-app events that interest you. 

Events Drill Down table

  • The table can be grouped by campaign or event 
  • Information presented in the table relates to users acquired during the LTV period

  • Media Source: Attributed media source
  • In-App Events: Name of the in-app event as sent from the SDK
  • Unique Users: Number of unique users (unique AppsFlyer ID) who performed the event
    For Organic in-app events, re-installing users don't increase the unique users count, so the number sometimes appears as zero. 
  • Number of Actions: Total number of actions means the number of times the in-app event was performed by users
  • Revenue: Revenue generated from the in-app events
  • Average Actions Per User: The number of actions/unique users
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