At a glance: Leanplum, an AppsFlyer integrated partner, is a mobile marketing platform, designed for intelligent action. Its integrated solution delivers engagement across messaging and the in-app experience. Leanplum offers Messaging, Automation, App Editing, Personalization, A/B Testing, and Analytics.
Some media sources restrict sharing data with 3rd parties. AppsFlyer cannot share user-level data of users acquired through these media sources with 3rd party platforms or services. All installs from such media sources are therefore sent as organic.
For more details and a list of media sources that restrict sharing data with 3rd parties, click here.
Setting up Leanplum
Leanplum customers can integrate with AppsFlyer by sending Leanplum a postback containing publisher information. This allows you to view this data in Leanplum analytics as well as use it for targeting in A/B tests or marketing campaigns, using Leanplum’s targeting and segmentation menu.
Before you activate the integration with AppsFlyer, you first must confirm that your Leanplum integration is using the same device ID as Appsflyer. This is important as Leanplum matches the user install with the postback using the device ID, so if they do not match Leanplum cannot report the data.
By default, Leanplum collects the IDFV for iOS and the MD5 hash of the MAC address for Android, but this can be easily changed to IDFA for iOS and GAID for Android with one line of code. For information about how to change the device ID format for Android and iOS, click here.
To set up Leanplum, go to the dashboard of your app and click on Integrated Partners on the left bar.
Enter "Leanplum" in the search field and click on its logo to open the Leanplum configuration window.
The Leanplum configuration window only makes use of the Integration tab.
For a detailed description of the Partner Configuration Window Header, click here.
The Integration tab is divided into different sections as described below.
On the first visit here, you will need to toggle ON the Activate Partner button to enable the set up of the Integration tab's parameters. The toggle MUST be ON for as long as you work with the partner.
For more details about partner activation please click here.
App ID and Client Key
Leanplum connects with AppsFlyer via a unique App ID and Client Key. If you don't already have them, you must obtain them from Leanplum to continue with the integration or follow the steps below.
Sending IDFA or IDFV
If the option is active, IDFV is sent in a postback. If no IDFV is found, IDFA is sent as a fallback.
If the option is inactive, IDFA is sent in a postback. If no IDFA found, IDFV is sent as a fallback.
If neither is available, no postback is sent.
Obtaining the app ID and client key
Click on your name at the top right of the screen and select App Settings
Select an app and click Keys & Settings
AppsFlyer can send automatic postbacks to Leanplum user installs. Use this section to define sending these postbacks.
Select Events attributed to any partner or organic to send postbacks for any user that downloads the app to Leanplum.
Attribution link tab
Cost data is not supported in the integration with this partner.
Ad revenue tab
Ad Revenue is not supported in the integration with this partner.
Permissions are not available for Leanplum.
Viewing user attribution data in Leanplum
Once you have set up the integration between Leanplum and Appsflyer, you can access the information by utilizing Leanplum’s targeting and segmentation menu:
This menu is available in the Analytics, Messages, A/B Tests, and Users sections of the Leanplum platform. You can filter by, group by, and cohort by this data in Analytics, filter by this data in the Users section, and target by this data in Analytics and A/B Tests.