Custom dashboards

At a glance: Build your own customized dashboards inside AppsFlyer. You can easily select, name, and position the data in your own customized reports.


Custom Dashboards

Each custom dashboard consists of one or more widgets containing user acquisition metrics. You configure the widget using the widget wizard to select metrics, presentation format, apps, and so on. 

The metrics available are similar to the Overview dashboard user acquisition view metrics. Note! Don't compare to Overview unified nor retargeting view. 

Once a custom dashboard is defined, it's available to all users in the account. 

Dashboard personalization

You can personalize a dashboard by moving and sizing widgets.

Personalization Option Description
Resize widget Drag the bottom-right corner of a widget to resize it
Widget position Drag and drop a widget to change its location in a dashboard

Hover over a widget in the top-right corner, click actions. The following actions are available per widget:

  • Edit
  • Duplicate
  • Delete 
  • Export CSV


Dashboard actions

Action Description
Duplicate Makes a copy of the current dashboard
Rename Change the dashboard name
Export PNG Creates and downloads a PNG file
Delete Remove the dashboard

Add a custom dashboard

To add a custom dashboard:

  1. In AppsFlyer, from the side menu, select Analyze > Custom Dashboards.
    A dashboard displays.
  2. Click + (Add new dashboard).
  3. Enter Your dashboard title.
  4. Click Add.
  5. Add one or more widgets as described in the section that follows. 

Managing widgets

To add a widget:

  1. Click Add widget. 
  2. The widget window displays. 


  3. Configure the widget. Use the widget settings guide that follows.
  4. Add more widgets as required. 

Widget settings guide

Setting Description
Widget type


Select a widget type:

  • Pie chart
  • Bar chart
  • Line chart
  • Data table
  • Geo map
  • Metric
  • Funnel chart
Description Enter a widget description
Apps Select 1–more or all apps to include in the widget data. Note if you select all it means the top-100 apps in your account.
  • Select KPIs to display in the widget
  • Data table and bar chart are sorted according to the first KPI selected
Group by Select group by
Show top Enter the number of values to display. 

If selected, show data of a pre-COVID-19 date range of November 1-30, 2019.


Use filters to limit data in the widget:

  • Countries (geo)
  • Media sources
  • Campaigns
  • Channels

Select Exclude organic to explicitly exclude data not attributed to a media source.

Export widget data


To download widget data to a CSV file:

  1. Make sure the widget contains a title and data.
  2. Select Actions in a widget.
  3. Select Export CSV.
    The file downloads.
    Dates in CSV files have the format dd/mm/yyyy. You can convert them to a different format, like mm/dd/yyyy in Excel.

Traits and limitations

Traits and limitations

Trait Remarks 
Ad network access to report No
Agencies Not supported
Agency transparency Yes
App-specific timezone If all apps housed in the account have the same timezone setting, data displays using the app-specific timezone. If this is not the case: data displays in UTC.
App-specific currency  If all apps housed in the account have the same currency setting, data displays in app-specific currency. If this is not the case, data displays in USD. 
Cost data Only available if there is at least 1 recorded install. Learn more
Organic data Available
Non-organic data Available
  • In Custom dashboards, the eCPA formula is: Total spend / Number of actions = eCPA
  • This differs from other dashboards, including Overview, where the formula is: Total spend / unique users who performed an action = eCPA
Data freshness Real-time. Equivalent to the Overview Dashboard
Account user access Yes
  • Full page export to PDF option is not available.
  • Export to PNG is not supported in the following browsers: Edge, Firefox 69 (Max).
  • Searching for a specific campaign is limited to cases where there are less than 100 campaigns. If necessary, narrow the time period and search again. 
  • KPI availability: User acquisition LTV KPIs are available. Retargeting, retention, activity, and Protect360 KPIs aren't available. Note! Don't compare Custom dashboard metrics to Overview unified or retargeting view metrics. 
  • Campaign name changes aren't supported.
  • If all apps in the account have the same timezone name, data is displayed using the app timezone. If not, UTC will be used.
Historical data 5 years