At a glance: Build your own customized dashboards inside AppsFlyer. You can easily select, name, and position the data in your own customized reports.
Custom Dashboards
Each custom dashboard consists of one or more widgets containing user acquisition metrics. You configure the widget using the widget wizard to select metrics, presentation format, apps, and so on.
The metrics available are similar to the Overview dashboard user acquisition view metrics. Note! Don't compare to Overview unified nor retargeting view.
Once a custom dashboard is defined, it's available to all users in the account.
Dashboard personalization
You can personalize a dashboard by moving and sizing widgets.
| Personalization Option | Description |
|---|---|
| Resize widget | Drag the bottom-right corner of a widget to resize it |
| Widget position | Drag and drop a widget to change its location in a dashboard |
| Actions |
Hover over a widget in the top-right corner, click actions. The following actions are available per widget:
|
Procedures
Dashboard actions
| Action | Description |
|---|---|
| Duplicate | Makes a copy of the current dashboard |
| Rename | Change the dashboard name |
| Export PNG | Creates and downloads a PNG file |
| Delete | Remove the dashboard |
Add a custom dashboard
To add a custom dashboard:
- In AppsFlyer, from the side menu, select Analyze > Custom Dashboards.
A dashboard displays. - Click + (Add new dashboard).
- Enter Your dashboard title.
- Click Add.
- Add one or more widgets as described in the section that follows.
Managing widgets
To add a widget:
- Click Add widget.
- The widget window displays.
- Configure the widget. Use the widget settings guide that follows.
- Add more widgets as required.
Widget settings guide
| Setting | Description |
|---|---|
| Widget type |
Select a widget type:
|
| Description | Enter a widget description |
| Apps | Select 1–more or all apps to include in the widget data. Note if you select all it means the top-100 apps in your account. |
| KPIs |
|
| Group by | Select group by |
| Show top | Enter the number of values to display. |
| Pre-Covid |
If selected, show data of a pre-COVID-19 date range of November 1-30, 2019. |
| Filters |
Use filters to limit data in the widget:
Select Exclude organic to explicitly exclude data not attributed to a media source. |
Export widget data
To download widget data to a CSV file:
- Make sure the widget contains a title and data.
- Select Actions in a widget.
- Select Export CSV.
The file downloads.
Dates in CSV files have the format dd/mm/yyyy. You can convert them to a different format, like mm/dd/yyyy in Excel.
Traits and limitations
Traits and limitations
| Trait | Remarks |
|---|---|
| Ad network access to report | No |
| Agencies | Not supported |
| Agency transparency | Yes |
| App-specific timezone | If all apps housed in the account have the same timezone setting, data displays using the app-specific timezone. If this is not the case: data displays in UTC. |
| App-specific currency | If all apps housed in the account have the same currency setting, data displays in app-specific currency. If this is not the case, data displays in USD. |
| Cost data | Only available if there is at least 1 recorded install. Learn more |
| Organic data | Available |
| Non-organic data | Available |
| eCPA |
|
| Data freshness | Real-time. Equivalent to the Overview Dashboard |
| Account user access | Yes |
| Limitations |
|
| Timezones |
|
| Historical data | 5 years |