ROI360—Share ad revenue data with UA partners

You may want to work with ad networks that can receive UA signals. This means that ad networks responsible for user acquisition can receive data regarding ad revenue from mediation networks and use it to optimize their customers' UA campaigns. 

To send UA signals to an ad network:

1. In AppsFlyer, from the side menu, select Collaborate > Active integrations. 
2. Select the integrated partner. 
3. Go to the Integration tab.
4. Verify that Activate Partner is on. If not, data isn't shared.
5. Go to the Permissions tab.
6. Turn on Ad network permissions.
7. Turn on Access ad revenue raw data (UA signals).
8. In Sending option, select whether to send data for ad revenue only from this partner (This partner only), or for ad revenue from all media sources (All media sources, including organic). Note: When All media sources including organic is selected, data for other partners don't contain attribution data. 
9. Click Save Settings. 
10. Contact the ad network:
    1. Notify it that you've granted the permissions.
    2. Tell them to follow their instructions to receive the report.

List of mediation partners that can send UA signals to UA ad networks:

• Applovin Max
• Google AdMob
• Appodeal
• Chartboost
• Fyber
• Tapdaq
• Topon
• Unity
• Unity LevelPlay mediation (formerly ironSource)
• Admost
• Tradplusad
• Yandex
• Custom mediation

You can configure ad revenue postbacks for ad networks. This means that ad networks responsible for user acquisition can receive real-time data from mediation networks regarding ad revenue and use it to optimize their customers' UA campaigns. 

To set up ad revenue event postbacks:

1. Search for and select your partner, either from the marketplace or from the Collaborate > Active Integrations page.
2. In the Integration tab, scroll down and turn on In-app event postbacks. 
3. Select the AppsFlyer event af_ad_revenue. Note: Some ad network integrations have the option to Select all events. Don't use this option, as it excludes af_ad_revenue events.
4. Map it to the UA ad network event as follows:

   UA ad network	Event to map af_ad_revenue to	Screenshot
   ironSource	adRevenue
   Unity Ads	ad_revenue
   Moloco	No mapping needed
   Mintegral	No mapping needed
   Smadex	No mapping needed
   Mistplay	No mapping needed
   Meta Ads	fb_mobile_purchase—for iOS apps or Adimpression—for Android apps See more details here.
   TikTok For Business - Advanced SRN	ImpressionLevelAdRevenue
   Aura from Unity	ad_revenue
   Digital Turbine	ad_revenue
   SingleTap by Digital Turbine	ad_revenue
   Persona.ly RTB	ad-revenue
   Bigo	ad_watch
   Appier	No mapping needed
   Bidease	No mapping needed
   MAF	No mapping needed

5. Select a for user from sending option for the event:
   • This partner only: Send postbacks only when the event is attributed to this partner—meaning, the user who performed it came from this partner.
   • All media sources including organic: Send postbacks for events attributed to any partner and for organic events—meaning, when the user who performed it came from any media source. Note: When All media sources including organic is selected, postbacks for other partners don't contain attribution data.
6. Click Save integration.

List of mediation partners that can send impression-level ad revenue events to UA ad networks:

• Applovin Max
• Google AdMob
• Appodeal
• Chartboost
• Fyber
• Tapdaq
• Topon
• Unity
• ironSource
• Admost
• Tradplusad
• Yandex
• Custom mediation

The following table lists the ad networks that can receive ad revenue UA signals and postbacks from mediation networks.