At a glance: Allow UA partners to receive ad revenue information from mediation networks so they can optimize their UA campaigns. Note: This requires an ROI360 Advanced subscription.
About sharing ad revenue data with UA partners
You can allow ad networks responsible for user acquisition to receive ad revenue data from mediation networks. The UA partners can then use the information to optimize their UA campaigns.
UA partners can receive ad revenue data via either:
The following table provides a comparison of the 2 ad-revenue-data-sharing solutions.
| Ad revenue data-sharing solution | Data freshness | Use case | Integration type required | Subscription type required |
|---|---|---|---|---|
| UA signals | Daily | Accurate and complete data, commonly used for D3 and D7 optimization. |
|
ROI360 Advanced |
| Postbacks | Realtime | Fresh data, commonly used for D0 and D1 optimization. | Impression-level | ROI360 Advanced |
Procedures
UA signals for ad networks
You may want to work with ad networks that can receive UA signals. This means that ad networks responsible for user acquisition can receive data regarding ad revenue from mediation networks and use it to optimize their customers' UA campaigns.
To send UA signals to an ad network:
- In AppsFlyer, from the side menu, select Collaborate > Active integrations.
- Select the integrated partner.
- Go to the Integration tab.
- Verify that Activate Partner is on. If not, data isn't shared.
- Go to the Permissions tab.
- Turn on Ad network permissions.
- Turn on Access ad revenue raw data (UA signals).
- In Sending option, select whether to send data for ad revenue only from this partner (This partner only), or for ad revenue from all media sources (All media sources, including organic). Note: When All media sources including organic is selected, data for other partners don't contain attribution data.
- Click Save Settings.
- Contact the ad network:
- Notify it that you've granted the permissions.
- Tell them to follow their instructions to receive the report.
List of mediation partners that can send UA signals to UA ad networks:
- Applovin Max
- Google AdMob
- Appodeal
- Chartboost
- Fyber
- Tapdaq
- Topon
- Unity
- Unity LevelPlay mediation (formerly ironSource)
- Admost
- Tradplusad
- Yandex
- Custom mediation
Ad revenue event postbacks for ad networks
You can configure ad revenue postbacks for ad networks. This means that ad networks responsible for user acquisition can receive real-time data from mediation networks regarding ad revenue and use it to optimize their customers' UA campaigns.
Important!
- Ad revenue event postbacks to ad networks only work with Impression-level via SDK and Impression-level (via SDK) with device-level (via S2S API) ad revenue integration types. This means your developer must integrate the AppsFlyer ad revenue SDK API.
- While you can send ad revenue postbacks to specific partners, you should make sure to validate how the partners use the data before starting the integration.
To set up ad revenue event postbacks:
- Search for and select your partner, either from the marketplace or from the Collaborate > Active Integrations page.
- In the Integration tab, scroll down and turn on In-app event postbacks.
- Select the AppsFlyer event af_ad_revenue. Note: Some ad network integrations have the option to Select all events. Don't use this option, as it excludes af_ad_revenue events.
- Map it to the UA ad network event as follows:
UA ad network Event to map af_ad_revenue to Screenshot ironSource adRevenue Unity Ads ad_revenue Moloco No mapping needed Mintegral No mapping needed Smadex No mapping needed Mistplay No mapping needed Meta Ads fb_mobile_purchase—for iOS apps
or
Adimpression—for Android apps
See more details here.TikTok For Business - Advanced SRN ImpressionLevelAdRevenue Aura from Unity ad_revenue Digital Turbine ad_revenue SingleTap by Digital Turbine ad_revenue Persona.ly RTB ad-revenue Bigo ad_watch Appier No mapping needed Bidease No mapping needed MAF No mapping needed - Select a for user from sending option for the event:
- This partner only: Send postbacks only when the event is attributed to this partner—meaning, the user who performed it came from this partner.
- All media sources including organic: Send postbacks for events attributed to any partner and for organic events—meaning, when the user who performed it came from any media source. Note: When All media sources including organic is selected, postbacks for other partners don't contain attribution data.
- Click Save integration.
List of mediation partners that can send impression-level ad revenue events to UA ad networks:
- Applovin Max
- Google AdMob
- Appodeal
- Chartboost
- Fyber
- Tapdaq
- Topon
- Unity
- ironSource
- Admost
- Tradplusad
- Yandex
- Custom mediation
Additional information
List of UA ad networks that can receive UA signals and postbacks
The following table lists the ad networks that can receive ad revenue UA signals and postbacks from mediation networks.
| Ad network (partner) | Supports | |
|---|---|---|
| UA signals | Postbacks | |
| AdAction | ✓ | - |
| Adamobi | ✓ | - |
| Adikteev (Trademob) | ✓ | - |
| Adjoe | ✓ | - |
| Adonco | ✓ | - |
| Adshow | ✓ | - |
| Almedia GmbH | - | ✓ |
| Appgrowth | - | ✓ |
| Appier | ✓ | ✓ |
| Apprainbow | ✓ | - |
| Aura from Unity | ✓ | ✓ |
| Betop | ✓ | - |
| Bidswave | ✓ | - |
| Bidease | - | ✓ |
| Bigo | - | ✓ |
| Brandscale | ✓ | - |
| Chameleostudios | ✓ | - |
| Chartboost | ✓ | - |
| Churney | - | ✓ |
| Datawave | ✓ | - |
| Digital Turbine | - | ✓ |
| DLab | ✓ | - |
| Ecomonline | ✓ | - |
| Etusdigital | ✓ | - |
| Exmox | - | ✓ |
| Fluent | ✓ | - |
| Foregon | ✓ | - |
| GNA Company | ✓ | - |
| Greedygame | ✓ | ✓ |
| Happimobi | ✓ | - |
| Hybrid | ✓ | - |
| Inflecto | ✓ | - |
| Irismedia | ✓ | - |
| ironSource | - | ✓ |
| Kwai ads | - | ✓ |
| Lacuna | - | ✓ |
| Lambadapp | ✓ | - |
| Leadidadmonster | ✓ | - |
| Lifestreet | ✓ | - |
| Liftoff | ✓ | - |
| MAF | ✓ | ✓ |
| Melodong | ✓ | - |
| Meta Ads | - | ✓ |
| Mintegral | ✓ | ✓ |
| Mistplay | - | ✓ |
| Mobrand | ✓ | - |
| Moloco | ✓ | ✓ |
| Motive | ✓ | - |
| Mpnd | ✓ | - |
| Msla | ✓ | - |
| Muvmobile | ✓ | - |
| Nexamob | ✓ | - |
| Nftdroper | ✓ | - |
| Nsofmedia | ✓ | - |
| Performadlive | ✓ | - |
| Persona.ly RTB | ✓ | ✓ |
| Pitatroas | ✓ | - |
| Rebornads | ✓ | - |
| RTBhouse | ✓ | - |
| Runfuns | ✓ | - |
| Scmobi | ✓ | - |
| Shalltry | ✓ | - |
| Shareit | ✓ | - |
| SingleTap by Digital Turbine | - | ✓ |
| Smadex | ✓ | ✓ |
| Surgex | - | ✓ |
| Tapjoy | ✓ | - |
| Targetmedia | ✓ | - |
| Thepurpleline | ✓ | - |
| TikTok for Business | ✓ | ✓ |
| Truemoney | ✓ | - |
| Unity Ads | ✓ | ✓ |
| Voodoo | - | ✓ |
| Vungle | ✓ | - |
| Yandex | ✓ | - |
| Yeahmobi | ✓ | - |
| Z2A Digital | ✓ | - |
| Zoyo | ✓ | - |
Traits and limitations
| Trait | Description |
|---|---|
| Conversion types |
|