Bulletin: Meta ads can now optimize campaigns using ad revenue data

What's new	Meta ads can now optimize your Android App promotion campaigns using the ad revenue postback event AdImpression.
Update date	January 1, 2025
What you need to know	Currently, optimization via the Adimpression event is available for Android app promotion campaigns. When grayed out, eligibility criteria may not be met. The Adimpression event is mapped to the af_ad_revenue event, which is available for plans with an ROI360 advanced subscription only. Additionally, you need the impression-level (via SDK) ad revenue or Impression-level (via SDK) with device-level (via S2S API) integration type. Non-ROI360 plans can send ad revenue data using other event names.
What you need to do	For ROI360 customers, use the impression-level (via SDK) ad revenue or Impression-level (via SDK) with device-level (via S2S API) integration type. Map the af_ad_revenue event to Adimpression.
Additional resources	See the Meta Business Help Center to learn more about how to maximize the value of conversions as a performance goal for app ads in Meta Ads Manager.

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