Data collaboration platform (DCP) - Determine your collaboration measurement use case

Overview

DCP supports a variety of on-site and off-site use cases. Each use case requires a different setup, specifying which collaborator is responsible for preparing each data source and the format in which the data should be configured.

This article aims to help Commerce Media Networks (CMNs) and advertisers (brands) identify which use case applies to them. Once the appropriate use case is determined, the collaboration owner can assign the necessary preparation and configuration tasks to the relevant collaborators (For more information about task assignment, see: Assign configuration task.)

This is where the use case decision tree comes into play. It serves as a structured guide to help you specify your use case and receive the corresponding preparation instructions.

How does the decision tree help?

Depending on the setup, one collaborator may need to prepare and configure the conversions and campaigns tasks, while the other may be responsible for preparing the engagements or media partners tasks. The decision tree helps the collaboration owner determine which collaborator should be assigned each task and provides links to the corresponding instructions.

Which decision tree do I need: On-site or Off-site?

You can use two decision trees: one for on-site campaigns and the other for off-site use campaigns. To determine which decision tree is appropriate, consider where the ad is served and where the conversion occurs.

• Use the off-site campaign decision tree if the ad is displayed on an external advertising platform (for example, Facebook, Google) outside of your owned and operated properties.
• Use the on-site campaign decision tree if the ad is served within your ecosystem and the conversion takes place on your platform.

The on-site campaign decision tree

In the on-site campaign scenario, the conversion takes place on a platform owned and operated by the CMN or the advertiser. This leads to the initial question in the on-site decision tree: On which platform does the conversion take place — the CMN’s or the advertiser’s?

Answer the initial question by choosing the correct answer, and continue to expand the branches that correspond to your specific conditions.

On which platform does the conversion take place?

OR

The off-site campaign decision tree

In the off-site campaign scenario, the ad is displayed on an external advertising platform such as Facebook or Google. This leads to the initial question in the off-site decision tree: Which account on the external advertising platform is used to display the ad—the CMN’s or the advertiser’s?

Answer the initial question by choosing the correct answer, and continue to expand the branches that correspond to your specific conditions.