Data collaboration platform (DCP) - Determine your collaboration measurement use case

Overview

DCP supports a variety of on-site and off-site use cases. Each use case requires a different setup, specifying which collaborator is responsible for preparing each data source and the format in which the data should be configured.

This article aims to help Commerce Media Networks (CMNs) and advertisers (brands) identify which use case applies to them. Once the appropriate use case is determined, the collaboration owner can assign the necessary preparation and configuration tasks to the relevant collaborators (For more information about task assignment, see: Assign configuration task.)

This is where the use case decision tree comes into play. It serves as a structured guide to help CMNs and advertisers define their use case and receive the corresponding preparation instructions.

How the use case decision tree helps campaigns

The decision tree will help collaborators to:

• Identify who is responsible for preparing the conversion, ad engagement, or campaign mapping data—the CMN or the advertiser. Depending on the setup, one collaborator may need to prepare conversions and campaign mapping, and the other collaborator may need to prepare engagements.
• Find the preparation instructions matching your use case.

Collaborators need to specify:

Now, let's explore the use case decision tree to determine the best data preparation strategy for your collaboration measurement.

Which decision tree do I need: Onsite or Offsite?

There are two decision trees you can use: one for on-site use cases and the other for off-site use cases. To determine which decision tree is appropriate, consider where the ad is served and where the conversion occurs.

• Use the off-site decision tree if the ad is displayed on an external advertising platform (e.g., Facebook, Google) outside of your owned and operated properties.
• Use the on-site decision tree if the ad is served within your ecosystem and the conversion takes place on your platform.

The on-site use case decision tree

In the on-site measurement scenario, the conversion takes place on a platform owned and operated by the CMN or the advertiser. This leads to the initial question in the on-site decision tree: On which platform does the conversion take place — the CMN’s or the advertiser’s?

Answer the initial question by choosing the correct answer, and continue to expand the branches that correspond to your specific conditions.

On which platform does the conversion take place?

OR

The off-site use case decision tree

In the off-site measurement use case, the ad is displayed on an external advertising platform such as Facebook or Google. This leads to the initial question in the off-site decision tree: Which account on the external advertising platform is used to display the ad—the CMN’s or the advertiser’s?

Answer the initial question by choosing the correct answer, and continue to expand the branches that correspond to your specific conditions.

Which account on the external platform displays the ad?

OR