Deleting things in AppsFlyer

At a glance: Learn how advertisers can remove apps to stop attribution, remove media sources, or delete user-related data.

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Delete user history

Some privacy regulations, such as GDPR or CCPA, give users a right to erasure.

Scenario: A user requests that you delete data related to them. GDPR requires that this be done within 30 days. 

Action required: Use OpenDSR API to send an erasure request.

Stop attributing installs to a media source

AppsFlyer collects install and event information for your configured media sources. If a media source is configured for attribution, new installs are attributed.

Scenario: If you stop running campaigns on a media source with no clicks, impressions, or installs, then attribution stops. However, the in-app events of existing users continue to be recorded and attributed.

Action required to stop attributing installs to a media source:

Delete an app

Deleting an app makes it invisible in the dashboard and stops the platform from recording app-related data. 

To delete an app:

  1. From the top bar, click My Apps.
  2. Select an app action menu. 
  3. Click Deletethen confirm.
    The app is deleted and no longer displays in the app list.

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After deletion of the app:

  • It remains associated with the account but is invisible.
  • It can be re-added, making it visible with its associated historical data, including elements like app settings, approved agencies, and tokens.

To purge (permanently delete) an app from your account:

  • Reach out to your CSM or send an email to hello@appsflyer.com, and a customer engagement manager (CEM) will contact you.

Transfer apps between accounts

See this guide for details: Transferring apps between accounts.

Delete your account or downgrade your subscription plan

Reach out to your CSM or send an email to hello@appsflyer.com.