At a glance: Optimize Google AdWords campaigns by using Adquant by Kenshoo. When configured, AppsFlyer sends postbacks to Adquant.
Setting up Adquant by Kenshoo
Prerequisite: Before setting up the integration, make sure you contact the partner and open an account with them.
New integration:
- In AppsFlyer, go to Collaborate > Partner Integrations > Marketplace tab.
- Select the relevant app.
- Search for Adquant by Kenshoo and select Integrate.
- In the Integration tab, turn on the Activate partner toggle. Keep it on as long as you work with Adquant by Kenshoo.
- Configure remaining tabs as needed below.
Edit existing integration:
In AppsFlyer, go to Collaborate > Partner Integrations > Active integrations tab, search for the partner, and make your changes.
Note
The Google Ads Customer ID must be entered without hyphens.
6. From your Google Ads account, copy the Customer ID (without hyphens) from the top left-hand corner and paste it to the AppsFlyer Ads Customer ID parameter as shown in the screenshots below.
7. Enter the Action Identifier, Disable_Country_Sending (provided by Adquant) and the Google Ads Customer ID number in the appropriate fields.
In-app events
1. To send in-app event postbacks to Adquant by Kenshoo, toggle the In-App Events Postback to ON.
2. Individually add the in-app events you want to send to Adquant by Kenshoo and map them to the Partner Event Identifier field.
3. Select Send Revenue to send all the parameters including the revenue value (if it exists in the event).
4. Click Save
Important Note
- Disabling attribution for Google Ads prevents sending postbacks to Google Ads Partners.
- You can configure multiple Google Ads accounts (CID) to send postbacks (step 5) by separating each CID with a comma.