CleverTap integration with AppsFlyer


CleverTap, one of AppsFlyer's integrated partners, integrates app analytics and mobile engagement. Engage and retain users through personalized Push, In-App, Email and Web messaging.


Some media sources restrict the sharing of data with 3rd parties. AppsFlyer cannot share user-level data acquired via media sources with 3rd party platforms or services. All installs from such media sources are considered organic.

For more details and a list of media sources that restrict sharing data with 3rd parties, click here.

Setting up CleverTap

Go to the dashboard of your app and click on Integrated Partners on the left bar.


Enter "CleverTap" in the search field and click on its logo to open the CleverTap configuration window.


Only the Integration tab is active and required for CleverTap setup.

For a detailed description of the Partner Configuration Window Header, click here.

Integration tab

The Integration Tab is divided into different sections as described below.

Activate partner

On the first visit here, you will need to toggle below. ON the Activate Partner button to enable setup of the integration tab's parameters. The toggle MUST be ON for as long as you work with the partner.
For more details about partner activation please click here.

General settings

Account Token

CleverTap connects with AppsFlyer via a unique Account Token, Region, Account Passcode and Account ID. If you don't already have them, you must obtain them from CleverTap to continue with the integration or follow the steps below.


Obtaining the account token

From the CleverTap dashboard go to Settings in the top-right hand corner:

At the very top of the “Settings” view, you’ll see your CleverTap Account ID, Account token, and Passcode next to "Account ID", “Account token”, and “Passcode”, respectively:

You can click the ‘eye’ icons next to each field to reveal these values.

The Region depends on the CleverTap dashboard URL for your account. If your account URL is, the region is EU1, meaning that the account data is hosted in an EU-based data center. If your account URL is, the region is IN1, meaning that the account data is hosted in an IN-based data center.

The CleverTap Account ID and Account token are required to integrate your app with CleverTap as per the developer documentation.

Finalize the integration according to CleverTap's documentation.

Default postbacks

AppsFlyer can send automatic postbacks to CleverTap user installs. Use this section to define sending these postbacks.


Select Events attributed to any partner or organic to send postbacks for any user that downloads the app to CleverTap.

In-app events settings

In this section you can map your AppsFlyer events with the partner via postbacks.


  1. Set the REGION again here, if required
  2. Toggle In-App Event Postbacks to ON
  3. Select the Sending Option for all SDK defined events.
    - Only events attributed to this partner for events coming only from users attributed to this partner
    - Events attributed to any partner or organic to have your entire user base available to be reported to the partner
  4. Click Add Event to add an SDK Event to the list
  5. Fill in the following parameters:
Parameter Name Description
SDK Event Name The name of the event, as received by AppsFlyer either from the SDK integrated in your app, or from server to server events.
Tip - don't see the event you want in the list? Make sure to activate the event on a device with a non-organic installation and recheck.
Send Revenue When unchecked - AppsFlyer sends all the parameters of the rich in-app event to the partner, except for the revenue parameter, which is contained in the af_revenue parameter.
When checked - AppsFlyer sends all the parameters including the revenue value (if exists in the event).

Click Save.

Attribution link tab

Attribution Links are not available for CleverTap.

Cost tab

Cost data is not available for CleverTap.

Ad revenue tab

Ad Revenue data is not available for CleverTap.

Permissions tab

Permissions are not available for CleverTap.


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