At a glance: At a glance: Use the PBA Web-Assisted Installs dashboard to understand the impact of your web marketing efforts on mobile app installs and to enhance the performance of web campaigns.
Web-Assisted Installs use case
Learn more about the other PBA dashboards: Website Attribution | Conversion Paths
Web-Assisted Installs analysis
Web-Assisted Installs measures the impact of web marketing efforts to drive users to install an app. Advertisers view web involvement in the context of the install event; they can determine the media source that drove website visitors towards app install.
Web-Assisted Installs headline metrics
The headline metrics display the total number of app installs relative to the number of website-assisted installs divided into organic and non-organic app installs.
Consider the use-case scenarios, in the table that follows, to Web-Assisted Installs analysis.
Install type |
Journey to install |
Considerations |
---|---|---|
Total installs |
All installs engaging—at some point—with a web media source. |
|
Organic installs |
App installs without engaging a mobile media source. |
|
Non-organic installs |
User journeys begin on the web. The app is installed later after engaging with a mobile campaign. |
|
Web-Assisted Installs dashboard
To go to the Web-Assisted Installs dashboard:
Option 1 |
Option 2 |
---|---|
|
Go to the navigation menu > People-based Attribution > Web-Assisted Installs tab |
Website assisted installs and reinstalls
Installs are considered to have been influenced by a website if they occur within 30 days of a website visit. Installs and reinstalls including retargeting installs (reattributions) can be organic or non-organic.
For information about data freshness, see PBA daily.
Dashboard features
Use dashboard features to:
- Understand and optimize the impact of web traffic campaigns on your app installs.
- Enhance collaboration between non-organic app install campaigns and web marketing.
Feature | Description |
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Datepicker & filters |
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Headline metrics |
The headline metrics display the number of app installs by attribution source (organic or non-organic). Metrics are broken down by:
|
Web media channel |
|
Web media source |
Indicates web media source contributions that drove users to install the app. |
Web-Assisted Installs over time |
Select a view—media source or media channel—to view web activity over time. |
Installs table |
|
Export CSV |
Click Export CSV, to export the Installs table. |