Onboarding guide to People-Based Attribution

At a glance:  Setup PBA using the checklist that follows.

Related reading: PBA getting started, PBA brand bundles

Setting up PBA

Setting up PBA consists of several action items described here and listed in the table that follows. 

• Group brand digital properties into a brand bundle.
• Integrate the web SDK into your website and the mobile SDK into your app.
• AppsFlyer collects and attributes the data.
  • Data is collected from several different sources.
  • Recorded data is divided into touchpoints and events.
  • Events are attributed to the last non-direct web visit in the previous 30 days.
  • Advertisers can designate some events as conversion events. For example, purchases. Conversion events are analyzed in the dashboards.
  • Raw data is used to perform custom data analyses. 
• Analyze customer journeys to optimize campaigns

PBA set-up steps

Setup tasks are detailed in the table. Download this spreadsheet to record your progress.

Best practice: Implement CUID in the app and on your website. AppsFlyer will receive the CUID when a user registers or logs on.

PBA set-up checklist

	Responsibility	Actions	Remarks
1	Advertiser	Setup brand bundles; they combine a brand's digital properties (app(s) & web).  Correctly list the domain; it is used to prevent self-attribution. Set additional excluded domains.	Analyses and reports are aggregated within the brand
2	Webmaster	On the website, install the Web SDK.  Configure the web SDK to:  Record visits Record events Set CUID Test implementation with the SDK test tool	SDK records visits and events. Integration is fully supported through Google Tag Manager (GTM), Adobe or Tealium Mandatory: Call SetCusotmerUserID() immediately after a user registers or logs on. If you don't have a CUID, discuss alternatives with your CSM.
3	Advertiser	Did the Webmaster using the SDK test tool verify that the website the SDK is configured to: Record visits Record events Set the CUID	Advertiser! Don't proceed until this step is complete.
4	Developer & advertiser	[Optional] Web server-to-server API	Reports web-related events like automatic subscription renewal.
5	Advertiser	Mark conversion events:  Web events [Optional] Mobile in-app events (impacts conversion paths)	Wait for daily* processing to complete before doing so.
6	Advertiser	Begin to use the dashboards.	Website Attribution Web-Assisted Installs Conversion Paths
7	Advertiser	Setup Data Locker	Access to PBA raw-data reports including touchpoints, standard and conversion events, and specialized reports for Web-Assisted Installs and Conversion Paths
8	Advertiser	[Optional] Begin to use raw-data	Data is available after daily* processing.
* Due to processing, data is available 10 hours after midnight UTC on the day of the event. Meaning Monday's events are available Tuesday 10:00 UTC.

PBA data-acquisition via SDK/API

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