At a glance: PBA setup checklist.
Related reading: PBA getting started, PBA brand bundles
Setting up PBA
Setting up PBA consists of several action items described here and listed in the table that follows.
- Group brand digital properties into a brand bundle.
- Integrate the web SDK into your website and the mobile SDK into your app.
- AppsFlyer collects and attributes the data.
- Data is collected from several different sources.
- Recorded data is divided into touchpoints and events.
- Events are attributed to the last non-direct web visit in the previous 30 days.
- Advertisers can designate some events as conversion events. For example, purchases. Conversion events are analyzed in the dashboards.
- Raw data is used to perform custom data analyses.
- Analyze customer journeys to optimize campaigns.
PBA set-up steps
Setup tasks are detailed in the table. Download this spreadsheet to record your progress.
Best practice: Implement CUID in the app and on your website. AppsFlyer will receive the CUID when a user registers or logs on.
Responsibility | Actions | Remarks | |
---|---|---|---|
1 |
|
|
|
2 |
Webmaster |
|
|
3 |
Advertiser |
Did the Webmaster using the SDK test tool verify that the website the SDK is configured to:
|
Advertiser! Don't proceed until this step is complete. |
4 |
Developer & advertiser |
[Optional] Web server-to-server API |
Reports web-related events like automatic subscription renewal |
5 |
|
|
|
6 |
Advertiser |
Begin to use the dashboards. |
|
7 |
![]() |
Set up Data Locker |
Access to PBA raw-data reports including touchpoints, standard and conversion events, and specialized reports for Web-Assisted Installs and Conversion Paths |
8 |
Advertiser |
[Optional] |
Data is available after daily* processing. |
* Due to processing, data is available 10 hours after midnight UTC on the day of the event. Meaning Monday's events are available Tuesday 10:00 UTC. |
PBA data-acquisition via SDK/API
Web platform | Mobile (app) platform | |
---|---|---|
SDK |
|
|
Server-to-server API |
|
|