Adding a new app

• Mobile: Android, iOS, or Windows
  • Important! Also select this option also for running on Android TV, Amazon Fire TV, Chromecast, and tvOS (Apple TV).
• CTV (connected TV): Roku

Learn more about CTV app integration and attribution in AppsFlyer.

1. Select the platform on which your app runs:

   Mobile:

   • Android
   • iOS
   • Windows

   CTV:

   • Roku

2. [For mobile apps only] Select the app status based on the options in the following table:

   Status	When to use it
   In store	Your app is currently available in one of the proprietary app stores: iOS App Store, Google Play, Windows Phone Store.
   Pending approval/not published	Your app is not yet published or is pending approval from the store. (This is useful when you are debugging the app to test the AppsFlyer SDK).   Once your pending app goes live, AppsFlyer will automatically update its status, so you don't need to add it again. Learn more about pending apps and the optional procedure for manually refreshing status.   Note that the status of the app as pending on the dashboard has no effect on data collection and measurement. If the app is live on an app store and users install it and interact with it, install and in-app event data is recorded on the dashboard just the same.
   3rd-party app store (option visible only for Android apps)	Your app is in an Android app store other than Google Play. Important! If your app is available in more than one Android app store (in other words, any combination of Google Play and 3rd-party stores), it is vital to consider the options for setting up multi-store Android attribution. Proper implementation from the beginning will ensure that you can access the data that you need in the format that you need it.

3. Enter relevant additional details based on the options in the following tables:

   Mobile apps

   Platform	Status	Details
   Android	In store	Google Play URL (copied from Google Play) Example: https://play.google.com/store/apps/details?id=com.appsflyer.adNetworkTest
   	Pending approval/not published	Android package name Example: com.appsflyer.adNetworkTest Note: Package name is case sensitive Format: At least two segments (one or more dots) Each segment must start with a letter All characters must be alphanumeric or underscore (a-z, A-Z, 0-9, or _) Maximum length of 100 characters For more information, see Android developer documentation
   	In 3rd-party store	Android package name For detailed requirements, see previous row (Pending approval/not published)   Channel name: a unique name you set for each 3rd-party store in the individual APK prepared for the store Example: Amazon Format: Upper or lower-case letters only (a-z or A-Z). No other characters, such as hyphen (-) or underscore (_), are permitted.   App URL (copied from the 3rd-party app store)
   iOS	In store	App Store URL (copied from the App Store) Example: https://apps.apple.com/us/app/partner-integrations/id1543229303 Notes: Be sure that the URL includes the 2-letter country code of the store (for example, us in the URL above) An app added to the App Store prior to June 14, 2019, may contain itunes.apple.com in its URL (instead of apps.apple.com).
   	Pending approval/not published	Country of the App Store to which the app has been submitted   App ID assigned by the App Store, without the prefix id Example: 1543229303 Format: 9 or 10 numeric characters, 0-9
   Windows	In store	Windows Phone Store URL (copied from the Windows Phone Store) Example: https://www.microsoft.com/en-us/p/wordament/9wzdncrfhwfg
   	Pending approval/not published	App ID assigned by the Windows Phone Store Example: 9wzdncrfhwfg Note: App ID is case sensitive

   CTV apps

   Platform

   Details

   Roku

   App name copied from the Roku Developer Dashboard. (There, you'll see it as the channel name.) Example: My Roku channel Format: Maximum length of 100 characters XSS tags not permitted   Channel ID: numeric ID assigned to the channel by Roku Example: 1234567 Format: Numeric characters, 0-9 Maximum length of 50 characters How do I find it? From the Roku Developer Dashboard, click on the name of the channel you are adding to AppsFlyer. This opens the Roku Preview & Publish page for the channel. The number that appears at the end of the page's URL in your browser is the Channel ID.

Time zone: Align the time zone you select here with the time zone you set with other attribution partners (such as Facebook and Google Ads). This ensures the closest match between the data reported in the AppsFlyer dashboard and the data you receive from these partners. Learn more about an app's time zone setting and its impact.

Currency: Select the currency in which this app's data will be displayed in the dashboard. Revenue and spend events are converted to this currency using the exchange rate in effect at the event time. Learn more about an app's currency setting and its impact.

If this error occurs, contact your CSM or send an email to hello@appsflyer.com.

Confirm that you have copied the store URL correctly, using the appropriate app name/ID.

This error sometimes occurs when adding an Android app from a non-US store. Follow these steps to resolve it:

1. Add the app with a status of Pending approval/not published, as described above.
2. Go to the AppsFlyer App settings page.
3. Change the App store country to the correct country (for example, Japan).

Once the app has been added, AppsFlyer will automatically detect that the app is live and update its status accordingly.