At a glance: Add your app to AppsFlyer to record its installs and in-app events and attribute them to the correct media sources.
Adding an app
If you haven't yet added an app to your dashboard, the first screen you see will ask you to add one. To add additional apps after the first, go to the My Apps page, and click the Add app button. Then, just follow the wizard steps as described in the tabs below.
Notes
- Only the account admin and team members who have been assigned add app permissions are able to add apps.
- As you complete the wizard, the available options will vary depending on the previous options you've selected.
Enter app details
-
Select the platform on which your app runs:
- Android
- iOS
- Windows
-
Select the app status based on the options in the following table:
Status When to use it In store
Your app is currently available in one of the proprietary app stores: iOS App Store, Google Play, Windows Phone Store.
Pending approval/not published Your app is not yet published or is pending approval from the store. (This is useful when you are debugging the app to test the AppsFlyer SDK).
Once your pending app goes live, AppsFlyer will automatically update its status, so you don't need to add it again. Learn more about pending apps and the optional procedure for manually refreshing status.
Note that the status of the app as pending on the dashboard has no effect on data collection and measurement. If the app is live on an app store and users install it and interact with it, install and in-app event data is recorded on the dashboard just the same.
3rd-party app store
(option visible only for Android apps)
Your app is in an Android app store other than Google Play.
Important!
If your app is available in more than one Android app store (in other words, any combination of Google Play and 3rd-party stores), it is vital to consider the options for setting up multi-store Android attribution. Proper implementation from the beginning will ensure that you can access the data that you need in the format that you need it.
-
Enter relevant additional details based on the options in the following table:
Platform
(from step 1)
Status
(from step 2)
Details Android In store
Google Play URL (copied from Google Play)
- Example: https://play.google.com/store/apps/details?id=com.appsflyer.adNetworkTest
Pending approval/not published Android package name
- Example: com.appsflyer.adNetworkTest
- Note: Package name is case sensitive
- Format:
- At least two segments (one or more dots)
- Each segment must start with a letter
- All characters must be alphanumeric or underscore (a-z, A-Z, 0-9, or _)
- Maximum length of 100 characters
In 3rd-party store
Android package name
For detailed requirements, see previous row (Pending approval/not published)
Channel name: a unique name you set for each 3rd-party store in the individual APK prepared for the store
- Example: Amazon
- Format: Upper or lower-case letters only (a-z or A-Z). No other characters, such as hyphen (-) or underscore (_), are permitted.
App URL (copied from the 3rd-party app store)
iOS In store
App Store URL (copied from the App Store)
- Example: https://apps.apple.com/us/app/partner-integrations/id1543229303
- Notes:
- Be sure that the URL includes the 2-letter country code of the store (for example, us in the URL above)
- An app added to the App Store prior to June 14, 2019, may contain itunes.apple.com in its URL (instead of apps.apple.com).
Pending approval/not published Country of the App Store to which the app has been submitted
App ID assigned by the App Store, without the prefix id
- Example: 1543229303
- Format: 9 or 10 numeric characters, 0-9
Windows In store
Windows Phone Store URL (copied from the Windows Phone Store)
- Example: https://www.microsoft.com/en-us/p/wordament/9wzdncrfhwfg
Pending approval/not published
App ID assigned by the Windows Phone Store
- Example: 9wzdncrfhwfg
- Note: App ID is case sensitive
Set time zone and currency
Time zone: Align the time zone you select here with the time zone you set with other attribution partners (such as Facebook and Google Ads). This ensures the closest match between the data reported in the AppsFlyer dashboard and the data you receive from these partners. Learn more about an app's time zone setting and its impact.
Currency: Select the currency in which this app's data will be displayed in the dashboard. Revenue and spend events are converted to this currency using the exchange rate in effect at the event time. Learn more about an app's currency setting and its impact.
Important!
Use care in selecting the currency you want to use for the app. You won't be able to change it once cost and revenue have been recorded.
Troubleshooting
Find solutions for some common issues:
App wasn't added
If this error occurs, contact your CSM or send an email to hello@appsflyer.com.
App not in the store
Confirm that you have copied the store URL correctly, using the appropriate app name/ID.
Can't access marketplace
This error sometimes occurs when adding an Android app from a non-US store. Follow these steps to resolve it:
- Add the app with a status of Pending approval/not published, as described above.
- Go to the AppsFlyer App settings page.
- Change the App store country to the correct country (for example, Japan).
Once the app has been added, AppsFlyer will automatically detect that the app is live and update its status accordingly.