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Knowledge Base
Marketers
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Cross-platform measurement
Platforms
Promoting Web apps
People Based Attribution (PBA)
People Based Attribution (PBA)
People-Based Attribution (PBA)—Overview
Onboarding guide to People-Based Attribution
PBA brand bundles and settings
PBA Web SDK integration guide
Web Server-to-server events API for PBA (Web-S2S)
Test PBA web SDK integration
Troubleshooting the web SDK
PBA media source attribution rules
PBA website attribution URL best practices
PBA raw data reports
Integrating Google Ads auto-tagging (gclid) campaign data into PBA
People-Based Attribution vs. Google Analytics