At a glance: Brand bundles consolidate the attribution, events, visits, and revenue of brand-related apps and websites. Use the brand bundle settings page to mark conversion events, integrate with Google Ads, and more.
Related reading: Onboarding guide to PBA, PBA getting started
About brand bundles
Brands operate in an ecosystem encompassing both web and mobile properties. As an advertiser, a full picture of brand performance across platforms–web and mobile–is needed. In PBA, brand bundles consolidate the data of mobile and web properties into a single entity for purposes of analytics and raw data.
Brand bundle principles
- A brand bundle contains a website domain and optionally consists of 1 or more mobile apps.
- An app can belong to a single bundle.
- Apps can't be moved from one bundle to a different bundle without deleting the current bundle. On deletion, AppsFlyer stops attributing data, and access to historical data is no longer possible.
Managing brand bundles
- Go to Configuration > Brand bundles or Go to My Apps > View brand bandles
- In the brand bundles page, select one of the following.
Option Details Add a brand bundle Procedure PBA dashboard Opens the brand dashboard. Brand bundle ID To copy the brand bundle ID. Web dev key To get the web dev key. Select an existing bundle to update brand bundle settings and options Options available:
- Mark events as conversion events:
- Domain exclusion
- Google Ads integration
Add brand bundle
- Click Add brand bundle.
- Complete the fields:
- Brand bundle name.
- Enter your primary domain.
- This is the website domain where the web SDK is implemented.
- The domain is used to prevent self-attribution—that is, events can't be attributed to it.
- Example: abc.com. Don't enter URL prefixes like HTTP and www, or use special characters (/ ? * etc.)
- [Optional] Select iOS apps.
- [Optional] Select Android apps.
- Click Create.
Web event settings
There are two types of web events, standard or conversion. To focus and prioritize your optimization efforts, set some events as conversion events.
- PBA dashboards include conversion events only.
- PBA attributes standard and conversion events in the same way.
- Raw data reports include both standard and conversion events.
- An event type can be changed at any time; the change isn't retroactive.
To set conversion events:
- Go to Configuration > Brand bundles.
- Select the brand bundle.
The Update Brand bundles page opens. - Go to the Web event settings tab
- Turn on Mark as conversion event as required.
- Click Update bundle.
In-app event settings
Conversion Paths take into consideration marked in-app events and marked web events as conversion events. Like web events, marketers set given in-app events as conversion events.
[Default] In-app events having revenue are marked as conversion events. Note! If you change the default events, you must explicitly mark in-app revenue events yourself.
To mark in-app events as conversion events:
- Go to Configuration > Brand bundles.
- Select the brand bundle.
The Update brand bundle window opens. - Go to the In-app event settings tab.
- Turn on Mark as conversion event as required.
- Click Update bundle.
Domain exclusion
A domain exclusion mechanism, part of PBA media source rules, is implemented to prevent:
- Self-attribution: meaning don't attribute events to the website itself and to domains associated with your brand website.
- Attributing or recording events associated with domains that aren't part of your brand but participate in the user flow. For example, payment gateways.
| Domain type | Description | Impact of exclusion |
|---|---|---|
| Primary |
The primary domain set when creating the brand bundle. This includes sub-domains. For example: If your domain is mydomain.co.za then subdomains like a.mydomain.co.za, b.mydomain.co.za are excluded automatically. You can't change this setting using the procedures listed in this table. |
Don't self-attribute. |
| Internal | List other domains forming part of your brand, for example, mydomain.com, mydomain.in, mydomain.co.ng, abc.com | Don't self-attribute. |
| External (listed by you) | Domains used by your website directly, but not part of the brand. These include payment gateways, payment processing sites, and so on. | Disregard visits |
| External (listed by AppsFlyer) |
Domains listed by AppsFlyer and always excluded.
You can't change the list of automatic domains. |
Disregard visits |
To exclude internal or external domains:
- Go to Configuration > Brand bundles.
- Select the brand bundle.
The Update brand bundle window opens. - Go to the Domain exclusion tab.
- Click Add domain.
- Enter a domain name.
- Select a domain type: Internal or External.
- Click Add domain.
It takes one hour for the exclusion to take effect.
FAQ
Answering your questions
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Can I include the same app in more than one bundle? No. Once an app is added to a bundle, it can't be added to another bundle. |
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Can I add or remove apps after creating a bundle?
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How do I add or remove (delete) apps from the bundle?
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What happens if I delete a bundle?
A new bundle uses a different web dev key so, even if it includes the same apps, the original bundle is not restored. |
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I want to create a bundle but can't add some apps.
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