At a glance: PBA setup checklist
Setting up PBA
Setting up PBA consists of several action items described here and listed in the table that follows.
- Contact your AppsFlyer CSM or sales rep to enable PBA.
- Group brand digital properties into a brand bundle.
- Integrate the web SDK into your website and the mobile SDK into your app.
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AppsFlyer collects and attributes the data.
- Data is collected from several different sources.
- Recorded data is divided into touchpoints and events.
- Events are attributed to the last non-direct web visit in the previous 30 days.
- Advertisers can designate some events as conversion events. For example, purchases. Conversion events are analyzed in the dashboards.
- Raw data is used to perform custom data analyses.
- Analyze customer journeys to optimize campaigns.
PBA set-up steps
Before beginning, contact your AppsFlyer CSM or sales rep to enable PBA. Then begin setup. Setup tasks are detailed in the table. Download this spreadsheet to record your progress.
Best practice: Implement CUID in the app and on your website. AppsFlyer will receive the CUID when a user registers or logs on.
Responsibility | Actions | Remarks | |
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1 |
Advertiser |
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2 |
Webmaster |
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3 |
Advertiser |
Ensure that the webmaster used the SDK test tool to verify that the website the SDK is configured to:
|
Advertiser! Don't proceed until this step is complete. |
4 |
Developer & Advertiser |
[Optional] Web server-to-server API |
Reports web-related events like automatic subscription renewal |
5 |
Advertiser |
|
|
6 |
Advertiser |
Begin to use the dashboards |
|
7 |
Advertiser | Set up Data Locker |
Provides access to PBA raw-data reports including touchpoints, standard and conversion events, and specialized reports for Web-Assisted Installs. |
8 |
Advertiser |
[Optional] |
Data is available after daily* processing. |
* Due to processing, data is available 10 hours after midnight UTC on the day of the event. Meaning Monday's events are available Tuesday 10:00 UTC. |
PBA data-acquisition via SDK/API
Web platform | Mobile (app) platform | |
---|---|---|
SDK |
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Server-to-server API |
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