Oracle Responsys integration with AppsFlyer

Introduction

ESPs (Email Service Providers) can be excellent sources for segmented user traffic.

One of the challanges with ESPs is performing correct attribution and deep linking. ESPs wrap the deep linking URL with their own ESP's click recording domain. This procedure often breaks the functionality of iOS Universal Links and Android App Links.

However, deep linking and click recording is still possible with ESPs that support Universal Links and App Links on top of their click recording domain. In addition, you can set up your own click domain to act as the click recording domain.

This article explains how to seamlessly integrate deep linking into your Oracle Responsys emails, using OneLink URLs.

Prerequisites

iOSAndroid
  • AppsFlyer iOS SDK version 4.9.0 (or above)

Setting up Oracle Responsys click domain

Follow this section to set up your click domain (click recording domain) in Oracle Responsys.

Step 1: Set up a click domain in Oracle Responsys

To set up a click domain, follow Oracle Responsys official guide on how to create click domains. Oracle Responsys uses Link Tables to help record clicks for a specific campaign

Once you set click domains in Link Tables, Responsys uses these domains to wrap OneLinks that you include in email campaigns. This way, Responsys can record clicks in their system while preserving OneLink and deep linking functionality.

Step 2: Give Responsys an AASA (iOS) and an Asset Links file (Android)

AASA for iOS

For Responsys to support iOS Universal Links, they need an AASA file. See the following instructions.

When you set up OneLink with Universal Links, you already have an AASA associated with the OneLink. To obtain the AASA:

  1. Go to OneLink configuration and find a OneLink that is configured with Universal Links.
  2. Add /.well-known/apple-app-site-association to the end of the OneLink URL.
  3. Paste the OneLink in the browser address bar and hit enter. For example: <OneLinkSubdomain>.onelink.me/.well-known/apple-app-site-association. When you do so, the AASA file is downloaded to your computer. You can open it using any simple text editor.
  4. Send this AASA file to Responsys. For more information and to learn more about the contents of this file, see page 11 of Oracle's guide.

Asset Links for Android

When you you set up OneLink with App Links, you already have an Asset Links file associated with the OneLink. To obtain the Asset Links file. To obtain the Asset Links file:

  1. Go to OneLink configuration and find a OneLink that is configured with App Links.
  2. Add /.well-known/assetlinks.json to the end of the OneLink URL.
  3. Paste the OneLink in browser address bar and hit enter. For example:<OneLinkSubdomain>.onelink.me/.well-known/assetlinks.json. When you do so, the Asset Links file is downloaded to your computer. You can open it using any simple text editor.
  4. Send this Asset Links file to Responsys. For more information and to learn more about the contents of this file, see this guide.

Setting up your app

Step 1 for Android: Setting up your app to support App Links

Step 1: adding the click domain to the activity in Android manifest

In Android manifest, add the click domain host and any prefix in the activity tag of the activity you want to deep link into.

<activity android:name=".DeepLinkActivity">
    <intent-filter  android:autoVerify="true">
        <action android:name="android.intent.action.VIEW" />
           <category android:name="android.intent.category.DEFAULT" />
           <category android:name="android.intent.category.BROWSABLE" />
           <data android:scheme="https"
               android:host="click.example.com"
               android:pathPrefix="/campaign" />
     </intent-filter>
</activity>

Step 2: Setting up the app to resolve click domains

The SDK needs to resolve the OneLink behind the click domain to get the campaign details. The details are returned in the onAppOpenAttribution method.

To resolve click domains:

  1. Make sure that your SDK version is at least 4.9.0.
  2. List the click domains in the SDK API setResolveDeepLinkURLs. This API needs to be called before SDK initialization. For more information please refer to SDK documentation here.
    AppsFlyerLib.getInstance().setResolveDeepLinkURLs("click.example.com");

Step 1 for iOS: Setting up your app to support Universal Links

This section discusses how to set up your app to support Universal Links.

Step 1: Associating click domains in Xcode

  1. In Xcode, click on your project.
  2. Click on Capabilities.configure-xcode-deeplinking-domain.png
  3. Turn Associated Domains on.
  4. Click the + sign and add your click domain. For example, applinks:click.example.com.

Step 3: Setting up the app to resolve click domains

The SDK needs to resolve the OneLink behind the click domain to get the campaign details. The details are returned in the onAppOpenAttribution method.

To resolve click domains:

  1. Make sure that your SDK version is at least 4.9.0.
  2. List the click domains in the SDK property resolveDeepLinkURLs. This propery needs to be set before SDK initialization. For more information please refer to SDK documentation here.
    Objective-C Swift
    [AppsFlyerTracker sharedTracker].resolveDeepLinkURLs = @[@"example.com",@"click.example.com"];
  3. Add the following code so that the SDK can resolve the click recording domain:
    Objective-C Swift

    Add this code in AppDelgate.m

    - (NSDictionary *)allHTTPHeaderFieldsForResolveDeepLinkURL:(NSURL *)URL {
        if ([URL.host  isEqual: @"click.example.com"]) {
            return [NSDictionary dictionary];
        }
        else {
            return nil;
        }
    }

Sending your first email

  1. Create a OneLink URL in the Link Management page (or manually).
  2. When creating the OneLink URL make sure to URL encode all parameter values.
  3. The following parameters are highly recommended to use:
    • pid (media source) - Use a media source that signifies this usage such as Email.
    • c (campaign) - The name of the campaign you want to measure.
    • af_dp - The deep link URI scheme you want to deep link your users into.
    • af_web_dp - Where to redirect users clicking the link on desktop.
    • af_ios_url - Where to redirect users that don’t have the app clicking the link in an iOS device.
    • af_android_url - Where to redirect users that don’t have the app click the link in an Android device.
  4. Place the OneLink URL in the email that you create in Responsys. Example:
    <a href="greatapp.onelink.me/abcd/1234567">Download my great app!</a>
    At this stage, Responsys wraps the above link with the click domain that you set in the previous steps. Any click on the click click domain redirects to the OneLink attribution link. If the app is installed on the user's device, the click domain deep links into the app.

 Example

URL parameters are not URL encoded in this example, just for the sake of readability:

https://greatapp.onelink.me/abcd?pid=Email&c=Spring_Newsletter&is_retargeting=true&
af_dp=testapp://path/to/content&af_web_dp=https://www.example.com/path/to/content&
af_ios_url=https://www.example.com/path/to/content&af_android_url=https://www.example.com/path/to/content

Testing your links

After following all the required steps mentioned above, creating the appropriate OneLink URL, and placing it in an email, send yourself a test email.

What should you expect?

If you have the app installed, the app should be invoked. If the relevant AppsFlyer SDK deep linking APIs are implemented you should be deep linked into the relevant content.
In addition, a click should appear in both the AppsFlyer dashboard, attributed to the provided media source and campaign, and also in Responsys data

Was this article helpful?
0 out of 0 found this helpful