At a glance: Consider the additional SDK functionalities that are available and work with your developer to implement APIs such as uninstall measurement, user invite attribution, push notifications, and privacy settings.
For a complete picture of planning the SDK integration with your app, be sure to read these articles:
Additional attribution methods
Consider these additional attribution methods if you plan to measure TV, uninstalls, or pre-installed apps.
Attribute mobile users to TV ads aired in specific locations and at specific times.
Measure the uninstall rate of users coming from different sources. Uninstall measurement can help you to analyze and optimize your campaigns according to this significant KPI.
In pre-install campaigns, app owners contract with device manufacturers (OEMs) to pre-install their apps.
With AppsFlyer, you can easily attribute installs of pre-installed apps. When users launch your app for the first time, AppsFlyer attributes the install to the preload partner as a media source.
Measure user engagement with your app by counting the number of user sessions during a given period.
Custom time between sessions
By default, at least 5 seconds must pass between two app launches to count as two separate sessions. Learn more about counting sessions.
Setting a high value to the custom time between launches can impair APIs that rely on session data, such as deep linking.
Background sessions for utility apps
You can manually report user sessions. This can be useful for utility apps that run in the background.
Use OneLink to attribute your owned media sources such as websites, social media, and user invites.
Resolve wrapped deep link URLs
Some 3rd party services, such as email service providers, wrap links in emails with their own click recording domains. Some even allow you to set your own click recording domains. If OneLink is wrapped in such domains, it might limit its functionality.
To overcome this issue, your developer needs to configure the app using these APIs:
Record push notifications
AppsFlyer supports the measurement of push notification campaigns from all vendors, including Google Cloud Messaging and Apple push notification services.
User invite attribution
Allowing your existing users to invite their friends and contacts as new users to your app can be a key growth factor for your app. With AppsFlyer, you can attribute and record installs that originate from user invites within your app.
Learn more about cross-promotion attribution.
Attribute app sessions initiated from owned websites (domains)
- A user searches Google and clicks on your domain, www.example.com.
- If the user doesn’t have the app installed, they are directed to the website (www.example.com).
- If the user has the app installed on their device, they are deep linked into the app associated with www.example.com. The session is attributed to the media source (
pidparameter) configured in the SDK.
Developer documentation is available as follows:
Tip! OneLink Smart Script can help app owners convert website visitors to app users.
Review regulations like GDPR and CCPA and your business requirements, and consider which opt-in and opt-out policies to implement.
In some instances, you might need to instruct your developer to set the AppsFlyer SDK to stop or limit data collection, (for example, to comply with GDPR and CCPA regulations). Opting-out can take place at a number of different levels depending on regulatory and user requirements. For more information about the various scenarios, see Opting-out users.
Exclude partners from getting data
In some cases, advertisers may want to stop sharing user-level data with ad networks/partners for specific users. Reasons for this include:
- Privacy policies such as CCPA or GDPR
- User opt-out mechanisms
- Competition with some partners (ad networks, third parties)
Data sharing with partners is controlled via the