At a glance: Starting iOS 14 iOS uses ATT to determine user privacy preferences and Limit ad tracking (LAT) is deprecated.
- Starting iOS 14: Apple ATTrackingManager (ATT) provides the status values for app tracking authorization.
- AppsFlyer gets ATT from the following sources:
- AppsFlyer SDK V6+ embedded in the app.
- By API from advertisers. For example, S2S API.
- ATT is available in raw data reports. You need to explicitly request it as follows:
- Pull API: Add ATT to the additional_ fields parameter in your Pull API requests.
- Export Data page: In the report fields tab, explicitly select ATT.
- Data Locker: In the Data Locker configuration page, explicitly add ATT to the field list.
- Push API: In the API Access page, explicitly add ATT to the field list.
- In some cases, ATT is populated by values defined by AppsFlyer. They are indicated by the prefix af in the table.
- If IDFA is not available it is populated with zeros.
ATT values defined by Apple
|ATT status||IDFA availability||Behavior|
In iOS 14-14.4: Available
Starting iOS 14.5: Not available
ATT default value
This is determined by Apple based on the iTunes account and is not related to user behavior. For example, based on user age, devices controlled by organizations.
Occurs if any of the following are true:
|authorized||Available||The user explicitly gave consent.|
|ATT status||Remark||IDFA availability|
ATT value was reported by the advertiser but is not a known value per the ATTrackingManager specification
IDFA use is permitted for one of the following reasons:
Is LAT in iOS—considerations and how LAT translates to ATT in iOS 14
|iOS version||Use of Is LAT|
|Until iOS 13||
If true, the user-enabled Limit Ad Tracking, IDFA is not available.
|Starting in iOS 14||Apple deprecated Is LAT. Disregard the Is LAT value and use ATT instead.|
How LAT translates to ATT in iOS 14