QR-to-app conversion

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Marketers
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At a glance: Convert desktop, TV, CTV, or offline users, into mobile app users by using QR codes generated with OneLink.

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Converting mobile, non-mobile and offline traffic into mobile app users

Posting OneLink-generated QR codes on ads for desktop, TV, CTV, or offline, such as on in-store displays, brochures, and packaging, provides the following benefits:

  • Users can quickly and easily scan the code with their mobile device to download and install your app.
  • Users save the time and effort required to go to the app store and search for your app, which greatly increases QR-to-app install conversion rates.
  • Privacy is protected, as this conversion method bypasses SMS, and users don't need to provide private information, such as a phone number for you to text.
  • You can easily attribute installs and measure the efficacy of your ads.

QR codes can be created either:

Set up QR-to-app conversion

Manual QR code setup

Prerequisites:

  • An AppsFlyer account with at least one app.
  • For attribution: The AppsFlyer SDK already integrated in each of your mobile apps.
    • If the SDK is not yet installed in your apps, it is still possible to create a working redirection link, but it will not be possible to deep link, deferred deep link, or measure installs in your dashboard.
  • A OneLink template set up.

To set up a QR code for QR-to-app conversion:

  1. Create a OneLink custom link.
    • [Recommended] Create a new link and set the custom media source. For example: desktop_web.
      Using a QR code from an existing link works. However, for reporting purposes, we recommend not sharing media sources with another link. Instead, use a separate link with the dedicated media source. 
    • After you click Generate Link, the QR code is displayed.
  2. Click the QR code to download it in full resolution, either in SVG or PNG format. 
  3. Add the QR code to your ad, the same way you would add any other image/content.

Dynamic QR code setup

Prerequisites:

To set up a QR code for web-to-app desktop conversion:

Follow the Smart Script QR code instructions.

Testing

To test your QR code: 

Prerequisites: If the SDK is installed in your app, you need a registered test device without the app. If you aren't using the SDK, and only want to test redirection, any device works.

  1. Go to ad with the QR code.
  2. Scan the QR code with the mobile device.
    You should be redirected based on your OneLink settings. For example, a device without the app should lead to the app store to download the app. 

Customize QR code

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You can customize the QR codes generated via OneLink by:

  • Adding your logo to the QR code
  • Changing the color of the QR code. 

Note:

  • QR code customization occurs at the template level; not at the individual link level. Therefore, customizations affect all QR codes based on the edited template.
  • QR codes created via the Smart Script can't be customized.

To customize your QR code:

  1. In the AppsFlyer dashboard, go to Experiences & deep linking > OneLink Management.
  2. Select the template you want to edit and click Customize QR code.
    The QR code editor opens.
  3. Enter the URL where your logo is hosted. For example: https://yourbrand.com/logo.png.

    Logo requirements:

    • PNG or JPG format
    • Square or circular with a transparent background
    • Minimum dimensions 400 x 400 px
    • For printing, use maximum image resolution
  4. Set the QR code color. 
  5. Click Save.

Measure QR-to-app conversions

You can measure the performance of your QR code and its placement on different ads/media sources, by comparing impressions (for desktop pageviews), clicks (for QR code scans), and app installs.

To measure QR-to-app conversions:

  1. In AppsFlyer, check the Overview dashboard or other AppsFlyer analytics tools, and record the total clicks and installs with you QR code media source (such as desktop_web).
  2. Record the total desktop page views (impressions) using your web analytics software.
  3. Measure performance:

Best practices

The following are tips to maximize QR-to-app conversions.

  • For desktop, if you're using the manual QR code setup, build a separate page on your website to place the QR code.
    • Pick a URL slug for the page such as /app, /download-app, or /mobile-app.
    • Make the page viewable only for desktop/large screen width.
  • For all ads:
    • Make the QR code on your ads large and high-resolution, so that it is easily scannable. 
    • Add prominently situated Download from App Store and Download from Google Play badges as visual triggers (not as links).
    • Consider adding instructions on how to scan the QR code.
  • Already using OneLink? In your other custom OneLinks, being used in emails, etc., add an af_web_dp parameter with the value being the URL to the page containing the QR code. This sends desktop users clicking the link to a webpage instead of the app store.