Bulletin: Protect360 post-attribution report update

For:

Marketers

Last update: October 26, 2023 17:09

What's new	Protect360 post-attribution reports display the valid contributor (media source) for hijacked installs and in-app events. Meaning, the contributor that should have originally received attribution.
Effective Date	November 23, 2020
Where	Protect360 post-attribution raw data reports via: Export data (download) raw data reports Pull API raw data reports
What	Until now, post-attribution reports did not display the valid contributor media source. The contributor[1-3] and organic fields displayed contributing media sources, but do not let you know which of them warranted attribution. Starting from November 23, 2020, the rejected_reason_value field value displays either contributor[1-3] or organic. In Data Locker, this is the validation_reason_value. Advertisers can check the contributor[1-3] fields to see what the attributed media source should be and use this information for reconciliation. If the contributor fields are not displayed in your report, they are available to be added from the Export data page.