Insider integration with AppsFlyer

At a glance: Insider, an AppsFlyer integrated partner, is a marketing and analytics platform for mobile and web apps. Insider delivers real-time predictive segmentation and personalization across web, mobile web, mobile app and ad channels.



Some media sources restrict sharing data with third parties. Therefore, postbacks for restricted events won't be sent to this partner, regardless of the configured selection for sending postbacks.

Setting up Insider

Prerequisite: Before setting up the integration, make sure you contact the partner and open an account with them.

To activate or edit the integration:

  1. To activate: In AppsFlyer, from the side menu, select Collaborate Partner Marketplace.
    To edit: In AppsFlyer, from the side menu, select Collaborate Active Integrations.
  2. Search for the partner and select it.
  3. Click Set up integration. You’re directed to the integration setup page.
  4. In the Integration tab, select the app for the integration and turn Activate partner on.
    Note: The toggle must be on (activated) for as long as you work with the partner.
  5. Complete the configuration using the relevant tabs, as described below.

Learn more about the partner configuration window header.

Integration tab

The Integration Tab is divided into different sections as described below.

Activate partner

This toggle must be enabled for as long as you work with the partner.
Learn more about partner activation.

General settings

Insider connects with AppsFlyer via a unique partner identifier.

To obtain your identifier, log in to the Insider platform, and copy your identifier in the upper right corner of the dashboard.


Default postbacks

AppsFlyer can send automatic postbacks to Insider following user installs. Use this section to define the source of the users that the postbacks are sent to for each event. Learn more about default postbacks.

To send postbacks for any user that downloads the app to Insider, select All media sources, including organic.

In-app events settings


In this section, you map AppsFlyer events with the partner via postbacks. Learn more about in-app event postbacks.

To configure in-app events postbacks: 

  1. Enter the Insider partner, found in the upper right corner of the Insider dashboard.


  2. In AppsFlyer, Enable In-app event postback.
  3. Click Add Event to add an SDK Event to the list.
  4. Select the SDK event name from the dropdown menu.
  5. Enter the Partner Event Identifier.
  6. Select the Sending option.
  7. Select the required option from the Send revenue dropdown menu:
    • No values & no revenue: sends only the event itself without the event value.
    • Values & no revenue: sends all the parameters excluding the revenue value.
    • Values & revenue: sends all the event parameters, including the revenue value (if exists in the event).
  8. To complete the integration configuration, click Save Integration.

Attribution link tab

Attribution Links are not available for this partner.

Cost tab

Cost data is not applicable in the integration with this partner.

Ad revenue tab

Ad Revenue is not applicable in the integration with this partner.

Permissions tab

Permissions are not available for this partner.