Recommended hotel booking app events

At a glance: Measure the quality of your users throughout their user journey by recording these suggested in-app events for your hotel booking app.

InApp_Events_hotel.png Hotel booking

Hotel booking apps allow travelers to easily book hotels while choosing from the best offers. The typical events that we suggest recording are search, purchase, travel booking, and add to wishlist.

Recording events can help you determine: 

  • Which campaigns and media sources bring users that actually book vacations
  • Which campaigns and media sources bring the users that book the most and generate more revenue

You can attribute preferences such as hotel score, season, country, and the number of kids to users that come from certain media sources. Then, you can optimize your campaigns by targeting these user preferences.

 Important!

  • Make sure to read the instructions for marketers about implementing in-app events.
  • To streamline the implementation process, use our In-app event generator. This tool includes all of the typical in-app events described in this article and lets you modify the events according to your business needs. Once complete, share the file with your developer.
  • For each recommended event included in this article, there are code samples for iOS, Android, and Unity developers.
  • Detailed instructions for your developer can be found in the AppsFlyer developer hub.

For more information about recording in-app events, see the Rich in-app events guide.

Flowchart_for_recommended_events_hotel_booking_app_user_journey

Recommended structures for predefined events

The following section provides a list of event structures that are typical to the hotel booking vertical. Each structure includes a predefined event name and the suggested event parameters to use. Note that in-app events can include any event parameters that meet your business needs.

Complete registration (af_complete_registration)

Purpose

Learn how many users installed the app and completed the signup process, what signup methods your users prefer, and which media sources bring users that actually sign up.

Trigger

When the user completes the signup process

Event parameters

Field name Description Example value
af_registration_method Type of signup method email, Facebook

Login (af_login)

Purpose

Understand the retention of your registered users

Trigger 

When the user successfully logs in

Event parameters

Can be sent without any additional parameters

Search (af_search)

Purpose

Learn what users are looking for, and which search results are the most relevant and lead to a purchase. In addition, you can see what users in certain geographical locations are searching for and target them accordingly across media sources.

Trigger

When the user performs a search

Event parameters

Name Description Example value
af_date_a Check-in date 2018/07/26
af_date_b Check-out date 2018/08/01
af_destination_a User location London
af_destination_b Location of hotel Madrid
af_num_adults Number of guests 2
af_num_children Number of children 0

Content view (af_content_view)

Purpose

This event can help you determine:

  • Whether search results are relevant to search queries
  • What property types users are looking for
  • Seasonal trends
  • Popular locations
  • Which media sources bring users, and then retarget these users in ads and promotions

Trigger

When the user is viewing a property

Event parameters

Name Description Example value
af_price List price of the hotel 674
af_content_id ID of the hotel ODIRNH
af_date_a Check-in date 2018/07/26
af_date_b Check-out date 2018/08/01
af_destination_a User location London
af_destination_b Location of hotel Madrid
af_class Room type Deluxe
af_num_adults Number of guests 2
af_num_children Number of children 0
af_hotel_score Hotel score by reviews 9.6
af_preferred_star_ratings Preferred hotel star rating 5
af_preferred_neighborhoods Area in which the hotel is located Centro

Add to wishlist (af_add_to_wishlist)

Purpose

Record which hotels and destinations users are interested in booking. When you know, for example, which hotels, regions, and the star rating users are looking for, you can use this data to retarget users.

Trigger

When a user adds a listing to their wish list

Event parameters

Name Description Example value
af_price List price of the hotel 674
af_content_id ID of the hotel ODIRNH
af_date_a Check-in date 2018/07/26
af_date_b Check-out date 2018/08/01
af_destination_a User location London
af_destination_b Location of hotel Madrid
af_class Room type Deluxe
af_num_adults Number of guests 2
af_num_children Number of children 0
af_hotel_score Hotel score by reviews 9.6
af_preferred_star_ratings Preferred hotel star rating 5
af_preferred_neighborhoods Area in which the hotel is located Centro
purchase_method Purchase method Credit card
af_coupon_code Promo code or loyalty reward points SUM2018
property_type Type of property Hotel

Initiated checkout (af_initiated_checkout)

Purpose

Understand how buyers behave when they proceed to checkout. This event can help you determine:

  • What purchase method was used, for example, credit card or eWallet
  • Whether users finish the checkout process

Trigger

When the user adds their credit card information or connects their eWallet

Event parameters

Name Description Example value
af_price List price of the hotel 674
af_content_id ID of the hotel ODIRNH
af_date_a Check-in date 2018/07/26
af_date_b Check-out date 2018/08/01
af_destination_a User location London
af_destination_b Location of hotel Madrid
af_class Room type Deluxe
af_num_adults Number of guests 2
af_num_children Number of children 0
af_hotel_score Hotel score by reviews 9.6
af_preferred_star_ratings Preferred hotel star rating 5
af_preferred_neighborhoods Area in which the hotel is located Centro
purchase_method Purchase method Credit card
af_coupon_code Promo code or loyalty reward points SUM2018
property_type Type of property Hotel

Purchase (af_purchase)

Purpose

Learn about purchase trends in your hotel booking app. This event can help you:

  • Determine the LTV of your users and the ROI of your campaigns across ad networks and ad agencies
  • Determine what offers are most popular with your users
  • Cross-reference campaigns with purchased items in order to optimize campaign targeting

Trigger

When the user lands on the thank you page after a successful purchase

Event parameters

Name Description Example value
af_revenue Estimated revenue from the purchase 1205.99
af_price Overall purchase sum 4000
af_content_id Item ID 121
af_content_type Item category hotel
af_currency Currency code AUD
af_quantity Number of items in the cart 1
af_order_id ID of the order that is generated after the purchase X123ABC
af_receipt_id Order ID,  required for CRITEO and Google Ad Words retargeting integration X123ABC

Travel booking (af_travel_booking)

Purpose

Determine the overall booking rate in your app. This event can help you:

  • Record revenue generated from booking
  • Determine the number of users that book hotels with kids
  • Understand seasonal trends
  • Determine popular hotels

Trigger

When the user reaches the thank you page after booking a hotel

Event parameters

Name Description Example value
af_revenue Revenue from booking 647.95
af_currency Currency code GBP
af_price List price of the hotel 674
af_content_id ID of the hotel ODIRNH
af_date_a 2018/07/26 Check-in date
af_date_b Check-out date 2018/08/01
af_destination_a User location London
af_destination_b Location of hotel Madrid
af_class Room type Deluxe
af_num_adults Number of guests 2
af_num_children Number of children 0
af_hotel_score Hotel score by reviews 9.6
af_preferred_star_ratings Preferred hotel star rating 5
af_preferred_neighborhoods Area in which the hotel is located Centro
purchase_method Purchase method Credit card
af_coupon_code Promo code or loyalty reward points SUM2018
property_type Type of property Hotel
new_booking User's first booking true

Recommended structures for custom events

The following section provides a list of event structures that include custom event names and the suggested event parameters to use. Note that in-app events can include any event parameters that meet your business needs.

First purchase (first_purchase)

Purpose

Same as the Purchase event. In addition, this event can help you determine:

  • How long it takes a new buyer to purchase
  • What products first-time buyers prefer to purchase
  • The average price and revenue of first-time purchases

Trigger

When the user completes their first purchase

Event parameters

Name Description Example value
af_revenue Revenue from purchase 1205.95
af_price Overall purchase sum 4000
af_content_id Item ID 121, 262
af_content_type Item category hotel
af_currency Currency AUD
af_quantity Quantity of items in the cart 1
af_order_id ID of the order that is generated after purchase X123ABC
af_receipt_id

Order ID, required for CRITEO and Google AdWords retargeting integration

X123ABC
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