At a glance: Appcharge, an integrated AppsFlyer partner, is a gaming commerce technology provider that specializes in processing payments outside traditional app store ecosystems. Through its integration with AppsFlyer, Appcharge can automatically send web store purchase and refund data to AppsFlyer, enabling a more complete view of return on ad spend (ROAS) and lifetime value (LTV).
About Appcharge
Appcharge an integrated AppsFlyer partner, is a direct-to-consumer (D2C) platform built for mobile gaming publishers. The integration helps publishers monitor purchases from their web store, a critical revenue channel outside traditional app stores. By sending purchase and refund data directly to AppsFlyer, Appcharge enables accurate return on ad spend (ROAS) calculations based on net revenue, unlocking better insights into campaign performance and player lifetime value (LTV).
The Appcharge integration helps you:
- Attribute and measure e-commerce performance
- Ensure that the LTV is being reported from web store purchases
- Attribute web store purchases to marketing campaigns
- Maintain consistency with your mobile campaign data
This guide walks you through setting up the Appcharge integration.
Set up the integration
Prerequisites:
- You have an active Appcharge account. If not, then please contact the partner (Appcharge) and open an account with them before setting up the integration.
- Your AppsFlyer account includes the necessary permissions to configure partner integrations.
To set up a new integration:
- In AppsFlyer, go to Collaborate > Partner Integrations > Marketplace tab.
- Select the relevant app.
- Search for the partner and select Integrate.
- In the Integration tab, turn on the Activate partner toggle. Keep it on as long as you work with the partner.
- Complete the configuration using the relevant tabs, as described below.
To edit an existing integration:
In AppsFlyer, go to Collaborate > Partner Integrations > Active integrations tab, search for the partner, and make your changes.
The configuration window only makes use of the Integration tab.
For a detailed description of the partner configuration window header, click here.
Integration tab
Activate partner
On your first visit, you'll need to turn on the Activate partner toggle to set up the integration. The toggle must remain on for as long as you work with Appcharge. Learn more about partner activation.
Advanced Privacy
For iOS apps, the Advance Privacy toggle appears. When turned on, it limits the sharing of user identifiers with the partner. Note that when the Aggregated Advanced Privacy toggle is turned on in the App Settings, Advanced Privacy (for iOS 14.5+ and later) is turned on and locked by default.
Default postbacks
AppsFlyer sends default postbacks to Appcharge following user installs. Use this section to define these postbacks.
-
Off: Install postbacks aren't sent to Appcharge.
Note: Appcharge's integration with AppsFlyer doesn't require sending install postbacks. Therefore, it's recommended to set it to Off. - All media sources, including organic: Install postbacks are sent for events attributed to any partner and for organic events.
In-app event postbacks
In this section, you can map your AppsFlyer events with your partners via postbacks.
- Turn on In-app event postbacks.
- Click Add event to add an SDK or server-to-server event to the list.
- Complete the following parameters:
- Click Save Integration.
Attribution link tab
Attribution links aren't available for Appcharge.
Cost tab
Cost data isn't supported in the integration with Appcharge.
Ad revenue tab
Ad revenue data isn't supported in the integration with Appcharge.
Permissions tab
Permissions aren't available for Appcharge.
Identify Appcharge events in AppsFlyer
Appcharge sends AppsFlyer two kinds of mobile in-app events:
-
ac_af_purchase- When a user successfully completes a purchase -
ac_af_refund- When a refund is completed
Traits and limitations
PC / Console support - the AppsFlyer integration with Appcharge does not support PC / Console Apps.