Twitter Ads setup guide—overview

At a glance: Learn the background of integrating your Twitter Ads account with AppsFlyer.

 Related reading

For a complete picture of working with Twitter Ads in AppsFlyer, check out these articles:

Mobile app promotion on Twitter

Twitter Mobile App Promotion is a method to promote apps on Twitter. It enables advertisers to promote their mobile apps with great App card design driving installs, app engagement, and deep linking. App users can easily install and engage with apps directly from the Twitter timeline.

Twitter user privacy

Twitter users can control how they share information with advertisers:

  • If user settings are set to prevent sharing of their engagement information with advertisers, their Twitter-driven installs and in-app events are omitted from raw data but are still attributed to Twitter.
  • Aggregate attribution data reflect correctly in AppsFlyer and is not impacted by the Twitter policy.
  • As a result, Twitter aggregate and raw data reports don't correlate.

Beginning July 31, 2021, advertisers who are not in the Twitter Advanced Mobile Measurement (AMM) program will stop receiving all Twitter MACT user-level data.

Through the AMM Program, advertisers may receive more complete user-level data after granting Twitter the right to perform an audit to ensure that Twitter data is being used exclusively for measurement purposes. This is consistent with applicable data protection law and common practices throughout the industry.
To join the AMM program: Go to > Mobile App, Conversion Tracking & Audience Manager, and select Advanced Mobile Measurement Program Agreement Form.

Note that user-level data received prior to joining the AMM program, can't be exported.  

For more detailed information, contact your Twitter Account Manager.

Twitter Ads and AppsFlyer SKAN interoperation

Twitter Ads sends SKAdNetwork postback data via a dedicated API. SKAN data from Twitter Ads will be displayed in the SKAN dashboard.

Twitter Ads enriches SKAN postbacks with the following data fields:

  • Campaign name
  • Campaign ID
  • Adset name
  • Adset ID