Data Locker advertiser reports

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At a glance: Aggregate and raw data reports available via Data Locker

Reports available via Data Locker for advertisers

Data type Report group Data Locker subscription required
Raw User journey—raw data Yes (2)
Raw Protect360 Yes
Raw People-Based Attribution (PBA)  No (1)
Raw Incrementality No (1)
Raw SKAN No (1)
Raw Revenue

Ad revenue single version report requires a Data Locker subscription.

All other reports require a ROI360 Advanced package subscription.
Raw CTV, PC, and console apps Yes
Aggregated Cohort analytics No (1)
Advanced aggregated Cohort analytics No (3)
Aggregated Creative Optimization

No (1)

Requires a Creative Optimization Premium subscription plan.

(1) If you don't have a Data Locker subscription, you must provide storage owned by you.

(2) Except for Cross-platform engagements.

(3) Available with Data Locker subscription or with analytics API suite.

Data freshness explanations

The following contains an explanation of the data freshness terms referenced in the body of the article.
Term Details
1-3 hours
  • Report readiness:
    • 95% of reports are ready and available in the bucket within 1 hour of event occurrence.
    • 99% of reports are ready and available in the bucket within 3 hours of event occurrence. 
Daily-uninstall
  • Uninstall data are prepared daily. 
  • Usually available by 10:00-12:00 UTC.
  • Most often written to the h=2 folder. Meaning the h=2 folder contains uninstalls reported on the previous day. However, the data may be written to a later folder; therefore your import process must read the data of all folders in the uninstall folder. Meaning h=1–24 and h=late. For example, the report for data generated during Monday is in the Tuesday h=2 folder. The data is available after 10:00 UTC on Tuesday. 
Daily+1 Ad revenue data is available after 1 day, meaning that data generated during Monday becomes available in the Monday h=23 folder after 20:00 UTC on Tuesday. See ad revenue data freshness

Raw data reports

User journey

For a description of the report types, see user journey reports.

Category Report type (topic)

Data freshness

 

 Organic/Non-organic Unique to Data Locker
User acquisition Clicks 

1-3 hours

 N/A ✓
Retargeting Clicks 1-3 hours N/A ✓
User acquisition Impressions 1-3 hours N/A ✓
Retargeting Impressions 1-3 hours N/A ✓
User acquisition Installs 1-3 hours Both  
User acquisition In-app events  1-3 hours Both  
User acquisition Attributed ad revenue Daily+1 Non-organic  
User acquisition Organic ad revenue Daily+1 Organic  
Retargeting Retargeting ad revenue Daily+1 Non-organic  
Retargeting Conversions 1-3 hours Non-organic  
Retargeting In-app events 1-3 hours Non-organic  
Retargeting Sessions 1-3 hours Both ✓
User acquisition Sessions 1-3 hours Both ✓
User acquisition Uninstalls Daily-uninstall Non-organic  
User acquisition Organic uninstalls Daily-uninstall Organic  
Reinstalls Reinstalls 1-3 hours Non-organic  
Reinstalls Organic reinstalls 1-3 hours Organic  
User acquisition Cross-platform engagements Hourly Both ✓

Protect360

See about Protect360 reports

Report type (topic) Data freshness
Blocked installs 1-3 hours
Blocked in-app events 1-3 hours
Blocked clicks 1-3 hours
Post-attribution installs

Daily

Each day's report contains post-attribution installs reported on the previous day. For example, the report for data generated on Monday is in the Tuesday report.

People-Based Attribution

Data freshness

Daily available 10-12 hours after the end of the previous day UTC. For example, data received on a Monday is processed after the end of the day and is available in the Monday h=23 folder. The data is available by 12:00 UTC on Tuesday

Considerations

  • The data of all PBA brand bundles in the account is always provided without considering the app filter. 
  • Data segregation by app isn't available.
Report type (topic)
Website visits
Website events
Website-assisted installs
Conversion Paths

Incrementality

See Incrementality reports 

SKAN

About SKAN raw data reports

Data freshness

  • Data is available on the day following the day the postback is received by AppsFlyer or the data reported to AppsFlyer by API
  • Data is contained in the h=23 folder of the date the data is received by AppsFlyer. Example: If the postback was received on Monday, it is processed after the end of the day. Processing is completed, by 12:00 UTC Tuesday, the data is made available in the Monday h=23 folder.
Report type (topic)
Postbacks
Postbacks copy (sent directly by iOS to AppsFlyer) 
Installs
Redownloads
In-app events
SRN advertising dimensions

Revenue

See Revenue ETL Data Locker reports

See ad revenue raw data

CTV, PC, and console platform data

See CTV, PC, and console platform data via Data Locker

Aggregated reports

Cohort analytics

Data freshness

The reports are typically available by 12:00 UTC in the folder of the preceding day. For example, if processing is completed by 12:00 UTC Tuesday, the data is made available in the Monday folder.

Report type (topic)
Cohort unified
Cohort user acquisition
Cohort retargeting

Advanced aggregated reports

Advanced aggregated reports in Data Locker contain aggregated data with optimal data freshness, accuracy, granularity, and unlimited volume. Learn more

Creative Optimization ETL

Creative Optimization ETL reports equip your data analysts with all the information they need for creative performance analysis. Full asset-level performance reporting is provided, including all key performance indicators (KPIs), upper and lower funnel KPIs, attribution data, and creative asset data. Learn more