Data Locker advertiser reports

At a glance: Aggregate and raw data reports available via Data Locker

Reports available via Data Locker for advertisers

Related reading: Data Locker for AdvertisersSelecting the right raw data delivery tool

Data type Report group Data Locker subscription required
Raw User journey—raw data Yes (2)
Raw Protect360 Yes
Raw People-Based Attribution (PBA)  No (1)
Raw Incrementality No (1)
Raw SKAN No (1)
Raw PredictSK analytics No (1)
Raw Ad revenue Yes
Raw CTV Yes
Aggregated Cohort analytics No (1)
Aggregated PredictSK analytics No (1)

(1) If you don't have a Data Locker subscription, you must provide storage owned by you.

(2) Except for Cross-platform engagements

Report availability and subscription required

Data freshness explanations

The following contains an explanation of the data freshness terms referenced in the body of the article.
Term Details
1-3 hours
  • Report readiness:
    • 95% of reports are ready and avaialble in the bucket within 1 hour of event occurrence.
    • 99% of reports are ready and available in the bucket within 3 hours of even occurrence. 
Daily-uninstall
  • Uninstall data are prepared daily. 
  • Usually available by 10:00-12:00 UTC.
  • Most often written to the h=2 folder. Meaning the h=2 folder contains uninstalls reported on the previous day. However, the data may be written to a later folder; therefore your import process must read the data of all folders in the uninstall folder. Meaning h=1–24 and h=late. For example, the report for data generated during Monday is in the Tuesday h=2 folder. The data is available after 10:00 UTC on Tuesday. 
Daily+2 Ad revenue data is available after 2 days, meaning that data generated during Monday becomes available in the Monday h=23 folder after 06:00 UTC on Wednesday.

Raw data reports

User journey

For a description of the report types, see user journey reports.

Category Report type (topic)

Data freshness

 

Organic/Non-organic Unique to Data Locker
User acquisition Clicks 

1-3 hours

N/A
Retargeting Clicks 1-3 hours N/A
User acquisition Impressions 1-3 hours N/A
Retargeting Impressions 1-3 hours N/A
User acquisition Installs 1-3 hours Both  
User acquisition In-app events  1-3 hours Both  
User acquisition Attributed ad revenue Daily+2 Non-organic  
User acquisition Organic ad revenue Daily+2 Organic  
Retargeting Retargeting ad revenue Daily+2 Non-organic  
Retargeting Conversions 1-3 hours Non-organic  
Retargeting In-app events 1-3 hours Non-organic  
Retargeting Sessions 1-3 hours Both
User acquisition Sessions 1-3 hours Both
User acquisition Uninstalls Daily-uninstall Non-organic  
User acquisition Organic uninstalls Daily-uninstall Organic  
Reinstalls Reinstalls 1-3 hours Non-organic  
Reinstalls Organic reinstalls 1-3 hours Organic  
User acquisition Cross-platform engagements Hourly Both

Protect360

See about Protect360 reports

Protect360 reports
Report type (topic) Data freshness
Blocked installs 1-3 hours
Blocked in-app events 1-3 hours
Blocked clicks 1-3 hours
Post-attribution installs

Daily.

Each day's report contains post-attribution installs reported on the previous day. For example, the report for data generated on Monday is in the Tuesday report.

People-Based Attribution

Data freshness

Daily available 10-12 hours after the end of the previous day UTC. For example, data received on a Monday is processed after the end of the day and is available in the Monday h=23 folder. The data is available by 12:00 UTC on Tuesday

Considerations

  • The data of all PBA brand bundles in the account is always provided without considering the app filter. 
  • Data segregation by app isn't available.
Report type (topic)
Website visits
Website events
Website-assisted installs
Conversion Paths

Incrementality

SKAN

About SKAN raw data reports

Data freshness

  • Data is available on the day following the day the postback is received by AppsFlyer or the data reported to AppsFlyer by API
  • Data is contained in the h=23 folder of the date the data is received by AppsFlyer. Example: If the postback was received on Monday, it is processed after the end of the day. Processing is completed, by 12:00 UTC Tuesday, the data is made available in the Monday h=23 folder.
Report type (topic)
Postbacks
Postbacks copy (sent directly by iOS to AppsFlyer) 
Installs
Redownloads
In-app events
SRN advertising dimensions

PredictSK analytics

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Data freshness:

  • Reports are written to the h=23 folder.
  • The reports are typically available by 10:00-12:00 UTC in the h=23 folder of the preceding day.
  • For example, the report for data generated during Monday is in the Monday h=23 folder. The data is available by 12:00 UTC on Tuesday.
Report type (topic)
Installs - raw data
Redownloads - raw data

Ad revenue

CTV

Aggregated reports

Cohort analytics

Data freshness

  • Reports are written to the h=23 folder.
  • The reports are typically available by 10:00-12:00 UTC in the h=23 folder of the preceding day.
  • Processing is completed, by 12:00 UTC Tuesday, the data is made available in the Monday folder and isn't placed in an h folder
Report type (topic)
Cohort unified
Cohort user acquisition
Cohort retargeting

Predict

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Data freshness:

  • Reports are written to the h=23 folder.
  • The reports are typically available by 10:00-12:00 UTC in the h=23 folder of the preceding day.
  • For example, the report for data generated on Monday is in the Monday h=23 folder. The data is available by 12:00 UTC on Tuesday.
Report type (topic)
Installs - aggregated
Redownloads- aggregated
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