At a glance: The Deep Linking Suite (OneLink Standalone) gives you deep linking and redirection for owned media journeys (email-to-app, web-to-app, QR-to-app, social-to-app, referrals, SMS/text, etc.), without requiring a paid media attribution package.
About the Deep Linking Suite
The Deep Linking Suite (OneLink Standalone) is built for teams that need reliable, scalable deep linking, redirection, and attribution for owned channels, without integrations involving paid media channels and partner postbacks.
It is available in three subscription plans:
- Standard
- Advanced
- Premium
What’s included
All Deep Linking Suite plans support core owned media use cases, including:
- Deep linking and deferred deep linking to route users to the right in-app destination
- Cross-platform redirection and fallback behavior when the app isn’t installed
- Self-serve link creation and management in the AppsFlyer UI
The plans differ mainly by scale, link management capabilities, and access to advanced features such as branded domains, bulk link creation, Smart Banners, OneLink API, ESP integration, and Data Locker.
Deep Linking Suite plans comparison
Key differences
| Plan | Best for | Highlights |
|---|---|---|
| Standard | Getting started with owned deep linking | Includes core deep linking and deferred deep linking capabilities for owned media journeys, as well as Smart Script and User Invites. |
| Advanced | Scaling link operations across teams | Includes everything in Standard, plus bulk link creation, branded domains, Smart Banners, OneLink API (up to 100K requests per month), and UI raw data export. |
| Premium | Running advanced owned deep linking programs | Includes everything in Advanced, plus higher OneLink API limits (up to 7.5M requests per month), ESP integration, and Data Locker. |
Feature comparison
| Capability | Standard | Advanced | Premium |
|---|---|---|---|
| User Invites | ✓ | ✓ | ✓ |
| Smart Banners | x | ✓ | ✓ |
| Smart Script | ✓ | ✓ | ✓ |
| Branded domains | x | ✓ | ✓ |
| Bulk Links | x | ✓ | ✓ |
| OneLink API | x | Up to 100K requests/mo. | Up to 7.5M requests/mo. |
| ESP integration | x | x | ✓ |
| Data Locker | x | x | ✓ |
| UI raw data export | x | ✓ | ✓ |
| Customer Success Manager | x | ✓ | ✓ |
Notes
- The Deep Linking Suite is intended for owned media use cases only. Paid media attribution partner integrations aren’t included in these plans.
- Most OneLink features require a paid AppsFlyer subscription plan.
- If your subscription plan is canceled, most OneLink features will no longer be available, and relevant end-user flows may be negatively affected.