At a glance: Use the Account settings page to manage your personal profile, account-level settings, and AI capabilities from one single place.
About Account settings
The Account settings page has three tabs:
- Profile: Your personal account details
- Account: Account-level settings
- AI capabilities: Controls for AI-powered products and access
Profile
The Profile section displays your personal account details, such as account name, owner email, website, and account ID.
Use this section to review your account information and update supported profile fields.
Account
The Account section includes account-level security settings. Additional self-service account settings may be added over time
Unique Dev Key
The Unique Dev Key setting controls whether AppsFlyer creates a unique Dev key for each new app.
When the create a unique Dev key per app for future apps is enabled, A unique Dev Key will automatically be created for each newly added app.
Note: This setting applies only to apps created after the setting is turned on. It doesn’t change the Dev keys of existing apps.
AI capabilities
The AI capabilities section lets admins manage which supported AI-powered products are available for the account.
AI Assistant
The AI Assistant is your own virtual analyst and platform knowledge helper in AppsFlyer. Use it to uncover insights, measure performance, identify top and low performers, uncover campaign trends, and explore visual insights like tables and charts, right from any page in the platform.
AppsFlyer MCP
The AppsFlyer MCP connects your AppsFlyer data to any large language model (LLM), like Claude or VS Code. Ask questions, get performance insights, and take action directly in your AI chat
MCP is enabled by default for all accounts.
To disable MCP, go to Account & Profile > AI capabilities.
When the MCP is disabled:
- Users can no longer access AppsFlyer data through the MCP in external AI tools.
- Existing connections may continue working until the current session expires.
- Doesn’t affect regular API connections
- Doesn’t affect other AI capabilities in AppsFlyer
Important: If an MCP token is in use, you must delete it first in Security Center > AppsFlyer Tokens.
Agent Hub
The Agent Hub is AppsFlyer’s centralized platform for managing AI-driven agents that proactively deliver actionable marketing insights directly into your workflow. These agents constantly analyze your data to deliver valuable outputs and recommend actionable steps, all within your team's collaborative environment.
This setting is available to admins only and is enabled by default.
Disabling Agent Hub:
- Users can no longer access Agent Hub.
- All existing agents are permanently deleted and can’t be restored.
- Any active agent runs stop.
- If Agent Hub is enabled again later, users can access it again, but must create agents from scratch.
Permissions
What you can view or edit on the Account settings page depends on your user permissions.
In general:
- All users may not see the same settings
- Some settings may be view-only
- Admin permissions may be required to change account-level or AI-related controls