De un vistazo: Los partners integrados utilizan el panel de control y los reportes para ver y analizar el tráfico de campaña que se te atribuye.
Uso del panel de control de AppsFlyer
Para iniciar sesión en AppsFlyer:
-
Inicia sesión o ve a https://hq1.appsflyer.com/auth/login
Se muestra la lista de aplicaciones. - Selecciona una aplicación o búscala.
Nota: Si no ves la aplicación requerida, pídele al anunciante que te conceda permisos de red de publicidad. El anunciante hace esto en el panel de control de AppsFlyer en la pestaña de permisos.
Panel de control general
Las métricas y los gráficos de rendimiento de la campaña están disponibles en el Panel de control general. Este panel de control contiene diferentes tipos de vistas para las campañas UA y de retargeting.
Report access
Para ver los datos del reporte:
- En el menú lateral, selecciona uno de los siguientes:
- Exportación de raw data
-
Exportación de datos agregados
Se abre la ventana Reportes.
Nota
Los datos del valor de evento no se muestran en este reporte. Para obtener valores de eventos, puedes realizar una de las siguientes acciones:
- Request from the advertiser to provide you in-app event raw data reports
- Add
(event-value)
macro to the postback URL
- Blocked Fraud Report
Using Postback reports
Puedes utilizar los reportes de postbacks de instalación y de eventos in-app para encontrar acciones "faltantes", es decir, cuando el raw data del anunciante muestra acciones del usuario que no se registraron en la red de publicidad.
Descarga el reporte de Postbacks correspondiente y busca los campos URL de postback y Código de respuesta HTTP de postback:
- Si el código de respuesta es 200, AppsFlyer envió el postback y recibió un acuse de recibo de la red de publicidad.
- Si falta el código de respuesta, AppsFlyer envió el postback pero no recibió respuesta. El campo Mensaje de error de postback describe el problema.
Viewing configuration settings and data
Click Integrated Partners on the left side of the window to view the current configuration settings. Even if you have not been granted permissions, you may be able to view the configuration settings (read-only mode).
Ad network can view the configuration on its dashboard only when it is set up by the advertiser.
Agencies can configure ad network setup upon getting relevant permission from the advertiser. Note that when the configuration is made by an agency, the ad network sees it as inactive.
Permissions
Con la pestaña Permisos, los anunciantes pueden otorgar diferentes tipos de permisos a las redes de publicidad.
Enabling Permissions
The first step is for your client to enable permissions. Your client must switch Ad Network Permissions on. When they do so, the following takes place:
- The app displays in your ad network account.
- The admin of your ad network account gets access to view the dashboard of your client's app. At the first stage, only the admin has access. If you want your team member to also view the app's dashboard, your client needs to give them permissions.
- Permissions to view the app's dashboard are given only to your ad network.
Granting permissions to ad network team members
If you want your team member to also view the app's dashboard, your client needs to give them permissions.
- Give your client the emails of the team members that you want the client to give permissions to.
- A continuación, el cliente debería agregarlos a la integración con tu red de publicidad.
Granting additional permissions
Your client can grant additional permission for the ad network and its team members to view the following:
- Integration parameter configuration
- In-app event postback configuration
- Retention report
- Loyal users
- In-app events
- Revenue
- Protect360 dashboard - available only to Protect360 customers
To allow this, contact your client to select you from the Integrated Partners list and grant you access to the relevant section within the Permissions tab.
When the advertiser gives permission for the ad network to configure their attribution link and map in-app events, they can enter the relevant tabs and make changes accordingly.
Nota
- Any changes made to the configuration overwrites the current configuration irrespective of whether it is set by the advertiser or the ad network.
- Agencies can add ad network team members to the configuration, but only app owners can provide permissions to ad networks.
Once your client has granted you permission to the integration parameter configurations, you are able to access it from the left side of the main dashboard and select Integrated Partners.
If your client has granted you permission to the Retention Report, you are able to access it from the left side of the main dashboard and select Retention.