Redirecting to App Store custom product pages

At a glance: Redirect iOS users to your app's custom product pages in the App Store. Use AppsFlyer data about the custom product pages to optimize your campaigns.


With the release of iOS 15, Apple introduced custom product pages, that allow app owners to create up to 35 additional versions of their App Store product page that showcase different features or content within their app. Custom product pages can have promotional text, screenshots, and previews that are different from those on the default App Store product page.

You can use AppsFlyer OneLink URLs or single-platform attribution links to redirect users to these custom product pages and create distinct contextual journeys for different target audiences.

Data regarding the custom product pages is available in the AppsFlyer dashboard and raw data reports. You can use the data to A/B test and optimize your campaigns and product pages.

Data availability


Aggregate data for custom product pages is available in the Overview V2 dashboard.

To view the data:

  • In the Overview V2 dashboard, add the Store product page grouping dimension.
    Custom product page displays in the dashboard charts and tables.  


Raw data is available via the AppsFlyer reporting tools.

In the reports, the store_product_page field indicates which custom product page a given user was redirected to.


To set up redirections to a custom product page in the App Store, you can either:

  • Use the OneLink UI.
  • Add the parameter af_ios_store_cpp to your OneLink URLs or single-platform attribution links with the value being the custom product page ID.

Using OneLink UI


To add a redirection to a custom product page to a OneLink custom link:

  1. In your OneLink custom link, go to the Deep linking & redirections section.
  2. Scroll down to the When app isn’t installed settings.

  3. For iOS, make sure Redirect to is set to App Store. 
  4. In the Custom product page textbox, enter the ID of your custom product page (ppid), as defined in App Store Connect. For example: xxxxxxxx-xxxx-xxxx-xxxx-xxxxxxxxxxxx
  5. Click Update link.