PlayStation integration with AppsFlyer

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At a glance: Integrate your PlayStation app with AppsFlyer to receive attribution and event data for your campaigns on PlayStation.

Related reading: CTV and gaming platform overview

About PlayStation attribution

The PlayStation OS for gaming and CTV apps runs across all PlayStations.

Apps running on PlayStation can integrate with AppsFlyer via API to receive attribution data and performance measurements about which sources (organic) and campaigns drive app open and in-app events. Marketers rely on these insights to measure and optimize marketing activities.

The PlayStation API integration supports:

  • PlayStations. 
  • Attribution and event recording for PlayStation apps. Meaning, attribution and recording on a user's PlayStation device.

Integration procedures

The following table lists the tasks required to integrate your PlayStation app with AppsFlyer. To record your progress, download this spreadsheet.

Task Actions Who's involved

App setup

 Marketer

API integration with your app

Integrate the AppsFlyer PlayStation API into your app with commands to report the following events to AppsFlyer.

  • First opens
  • In-app events
  • Sessions

Note:

  • First app opens must be reported before in-app events and sessions.
  • For the device_ids parameter, select the type custom.

To report owned media engagements, integrate the impression engagement API.

 App developer
Reports setup Set up Data Locker to receive user-level raw data reports. Data engineer 

Integrate the AppsFlyer PlayStation API into your app

The developer must: 

  • Integrate the API. This enables the app to report first opens, in-app events, and sessions. 
    Note:
    • First opens must be reported before in-app events and sessions.
    • For the device_ids parameter, select the type custom.
  • Send events using the API. Tell your developer which events to send.
  • To report owned media engagements, integrate the impression engagement API.

View data

Dashboard

The Overview dashboard gives advertisers a real-time window into the lifetime value (LTV) performance of organic users, based on subscription, in-app purchases, and ad monetization. LTV metrics are calculated from the attribution date until the present.

To open the dashboard:

  • In AppsFlyer, select your CTV app and go to Dashboards > Overview.
    The dashboard opens, with the settings and filters, headline metrics, charts, and table, relevant for CTV.

Tip! Familiarize and experiment with the dashboard and use our Overview dashboard V2 article as a reference guide.

Reports

PlayStation raw data reports, as seen in the list that follows, are available via Data Locker (Premium feature; requires subscription). Click on a report type to view a sample. 

The list of fields available in reports is in the raw data field dictionary.

Traits and limitations

Trait Remarks
Non-organic sources

Coming soon
Retargeting

Not currently supported