About CTV, PC, and console platform attribution
CTV, PC, and console platforms allow devices to connect to the internet and engage with apps and content on cross-platform platforms and devices. These platforms deliver audio and visual content via streaming over the internet, bypassing cable, broadcast, and satellite platforms.
App owners integrate with AppsFlyer to receive attribution data and performance measurements about sources (non-organic or organic) and paid campaigns driving CTV, PC, and console platform app installs and post-install events. Marketers use these insights to measure and optimize marketing activities. Learn more about AppsFlyer attribution
List of supported CTV, PC, and console platforms
|Platform||Logo||AppsFlyer integration method|
|Android TV||AppsFlyer Android SDK|
|tvOS (Apple TV)||AppsFlyer iOS SDK|
|MacOS||AppsFlyer iOS SDK|
|Amazon Fire TV||AppsFlyer Android SDK|
|Chromecast||AppsFlyer Android SDK|
|Roku||AppsFlyer CTV API|
|Vizio||AppsFlyer CTV API|
|Samsung||AppsFlyer CTV API|
|LG||AppsFlyer CTV API|
|Vidaa||AppsFlyer CTV API|
|Meta Quest (Oculus)||AppsFlyer API|
|Epic Games||AppsFlyer API|
|Nintendo Switch||AppsFlyer API|
Reports and dashboards
AppsFlyer reports and dashboards give advertisers a real-time window into the lifetime value (LTV) of non-organic and organic users, based on subscription, in-app purchases, and ad monetization. LTV metrics are calculated from the attribution date until the present.
AppsFlyer provides the following CTV, PC, and console platform data:
- Aggregate data via the Overview dashboard
Raw data via the following Data Locker reports:
- CTV installs (non-organic and organic)
- CTV in-app events (non-organic and organic)
- CTV sessions (non-organic and organic)
The following table summarizes which media sources each platform supports and displays the device ID used for each platform.
|Platform||Media sources supported||Device ID|
|tvOS (Apple TV)||All||idfa|
|Amazon Fire TV||All||amazon_fire_id|
|Meta Quest (Oculus)||
|* With supported media sources|
Traits and limitations
For all CTV, PC, and console platforms that aren't Android or iOS raw data reports are only available via Data Locker (premium feature; requires a subscription).
For CTV, PC, and console platforms, the re-attribution window is based on a defined period of inactivity (default 90 days).
Attributed to the first install. Learn more