Connected TV (CTV), PC, and console platform attribution overview

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At a glance: Integrate your CTV, PC, and console platforms with AppsFlyer to receive attribution and event data for your campaigns on these cross-platform devices.

7435_CTV_image.png

About CTV, PC, and console platform attribution

CTV, PC, and console platforms allow devices to connect to the internet and engage with apps and content on cross-platform platforms and devices. These platforms deliver audio and visual content via streaming over the internet, bypassing cable, broadcast, and satellite platforms. 

App owners integrate with AppsFlyer to receive attribution data and performance measurements about sources (non-organic or organic) and paid campaigns driving CTV, PC, and console platform app installs and post-install events. Marketers use these insights to measure and optimize marketing activities. Learn more about AppsFlyer attribution

List of supported CTV, PC, and console platforms

Platform Logo AppsFlyer integration method
Android TV androidtv2.png AppsFlyer Android SDK
tvOS (Apple TV) appletv.png AppsFlyer iOS SDK
MacOS macos (1).png AppsFlyer iOS SDK
Amazon Fire TV amazonfiretv.png AppsFlyer Android SDK
Chromecast chromecast.png AppsFlyer Android SDK
Roku roku.png AppsFlyer CTV API
Vizio VIZIO_Logo.jpg AppsFlyer CTV API
Samsung Samsung-logo.png AppsFlyer CTV API
LG LG_logo_Free_Download_Image.png AppsFlyer CTV API
PlayStation playstation.png AppsFlyer API
Vidaa vidaa.png AppsFlyer CTV API
Steam New_Steam_Logo_with_name.jpeg AppsFlyer API
Meta Quest (Oculus) Meta_Quest_logo.svg.png AppsFlyer API
Epic Games Epic-Games-Logo.png AppsFlyer API
Nintendo Switch Nintendo-Logo.png AppsFlyer API
Xbox xbox_logo.png AppsFlyer API 

Reports and dashboards

AppsFlyer reports and dashboards give advertisers a real-time window into the lifetime value (LTV) of non-organic and organic users, based on subscription, in-app purchases, and ad monetization. LTV metrics are calculated from the attribution date until the present.

AppsFlyer provides the following CTV, PC, and console platform data:

  • Aggregate data via the Overview dashboard
  • Raw data via the following Data Locker reports:
    • CTV installs (non-organic and organic)
    • CTV in-app events (non-organic and organic)
    • CTV sessions (non-organic and organic)

The following table summarizes which media sources each platform supports and displays the device ID used for each platform.

Platform Media sources supported Device ID
Android TV All advertising_id
tvOS (Apple TV) All idfa
Amazon Fire TV All amazon_fire_id
Chromecast All advertising_id
Roku

All*

 rida
Vizio

All*

 vida
Samsung

All*

 tifa
LG

All*
  • LG WebOS=lgudid
  • LG Ads=ifaid
Xbox

All*

 custom
Vidaa

All*

vidaaid
Steam

All*

steamid
Meta Quest (Oculus)

All*

 custom
Epic Games

All*

 epicid
PlayStation

All*

 psid
* With supported media sources

Traits and limitations

Trait Remarks
Reports

For all CTV, PC, and console platforms that aren't Android or iOS raw data reports are only available via Data Locker (premium feature; requires a subscription).
Re-attribution window

For CTV, PC, and console platforms, the re-attribution window is based on a defined period of inactivity (default 90 days).  
Post-reinstall events 

Attributed to the first install. Learn more
Retargeting

Not supported
Attribution method

See CTV, PC, and console platform attribution methods