About CTV attribution

CTV, gaming, and OTT devices (also referred to as just CTV devices) allow devices to connect to the internet and engage with Smart TV, CTV, and gaming apps and content. These devices deliver audio and visual content via streaming over the internet, bypassing cable, broadcast, and satellite platforms. 

App owners integrate with AppsFlyer to receive attribution data and performance measurements about sources (non-organic or organic) and paid campaigns driving CTV and gaming platform app installs and post-install events. Marketers use these insights to measure and optimize marketing activities. Learn more about AppsFlyer attribution

Note: This article covers CTV device-to-CTV app attribution.

List of supported CTV and gaming device types

CTV device type	Logo	AppsFlyer integration method
Android TV		AppsFlyer Android SDK
tvOS (Apple TV)		AppsFlyer iOS SDK
Amazon Fire TV		AppsFlyer Android SDK
Chromecast		AppsFlyer Android SDK
Roku		AppsFlyer CTV API
Vizio		AppsFlyer CTV API
Samsung		AppsFlyer CTV API
LG		AppsFlyer CTV API
PlayStation		AppsFlyer CTV API
Vidaa		AppsFlyer CTV API
Steam		AppsFlyer API
Meta Quest		AppsFlyer API
Epic Games
Nintendo

Reports and dashboards

AppsFlyer reports and dashboards give advertisers a real-time window into the lifetime value (LTV) of non-organic and organic users, based on subscription, in-app purchases, and ad monetization. LTV metrics are calculated from the attribution date until the present.

AppsFlyer provides the following CTV and gaming platform data:

• Aggregate data via the Overview dashboard
• Raw data via reports

The following table summarizes which media sources each platform supports and displays the device ID used for each platform.