Agency Configuration for Google Ads (Google AdWords) Integration


Advertisers can allow agencies to run campaigns on their behalf using the Google Ads integration.

Both advertisers and agencies must actively configure the system. The video below describes what steps need to be taken by the advertiser and the agency in order for the agency to track mobile traffic it gets to the advertiser's app on Google Ads.

Before the Agency begins using this guide, the Advertiser must first configure the Google Ads integration.  For details, click here.

Setting-Up Google Ads Tracking for Agencies

To start agency tracking of Google Ads campaigns with AppsFlyer, follow these steps:

Video Text


  • The Click Attribution Lookback Window default is set up to 30 days but the agency can change this.
  • The agency can retrieve cost data from Google Ads by clicking the Connect button.
  • The cost is shown both on the agency and advertiser dashboards at campaign level.
  • For iOS apps the Google Ads configuration window contains a link generator and a tracking link section.  This is because Google iOS Search attribution is done via tracking links.
  • Search iOS campaigns are not part of the Google Ads UI. To track them you must switch back to the Google AdWords old UI and then follow the setup instructions here.

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