Bulletin: SKAN 4 support in AppsFlyer

• February 15, 2023: With native iOS SDK V6.10+
• We recommend updating to the newest version V6.12+ even if you are using V6.10 since February
  • You can see the list of changes here
• Coming soon: Support for other AppsFlyer SDKs and plugins

Prerequisites

For SKAN 4 iOS data to be properly recorded, the following is needed:

• AppsFlyer SDK version V6.12.1+
• The ad network must generate an ad signature for SKAdNetwork V4.
• For ads that display in an app, the app must be built with iOS 16.1 SDK or later.
• For web ads, the ad needs Safari 16.1 or later.
• The advertised app must be App Store-signed and be running on a device with iOS 16.1 or later.

• Upgrade your AppsFlyer SDK to V6.12.1+
• In AppsFlyer SKAN Conversion Studio, upgrade to the SKAN 4 measurement mode and configure CVs for the 3 SKAN windows (or keep the default settings).

Note: Once you upgrade to SKAN 4:

• The activity timer for pre-SKAN 4 installs is 48 hours.
• You can't revert back to an earlier SKAN version.

New SKAN 4 measurement mode to configure the 3 SKAN windows  

• SKAN overview dashboard includes new fields (available in the table settings) for event counts and revenue during the 3 SKAN windows:
  • Event count D0-D2
  • Event count D0-D2 (modeled)
  • Event count D3-D7
  • Event count D8-D35
  • Revenue D0-D2 ($)
  • Revenue D0-D2 ($) (modeled)
  • Revenue D3-D7 ($)
  • Revenue D8-D35 ($)
• SSOT dashboard view displays D2 data fields, instead of Activity Window (AW). For SKAN 3 data, this field shows all activity window data, even if the window is longer or shorter than 2 days.

• SKAdNetwork reports include the following new fields to support SKAN 4:
  • skad_postback_sequence_index: Value is an integer that represents the SKAN window, either0,1, or2. For SKAN 3 the value is0.
  • skad_coarse_conversion_value: Value can below,medium, orhigh. For SKAN 3 the value isnull.
  • skad_source_identifier: Value is a string up to 4 digits. For SKAN 3 the value isnull. 
  • skad_source_domain: Value is a string that represents the source of attributable web ads. For SKAN 3 the value isnull.
  • ad_network_creative: Value is a string based on data enrichment received from the ad network. For SKAN 3 the value is empty.

• The following Data Locker and Push API reports are affected:

  • skad_installs (via Data Locker and Push API)

  • skad_redownloads (via Data Locker and Push API)
  • skad_inapps (via Data Locker and Push API)
  • skad_postbacks (via Data Locker)
  • skad_postbacks_copy (doesn't include the ad_network_creative field) (via Data Locker)
  • See sample report schemas
• SKAN aggregated postback arrival date API and SKAN aggregated performance report API contain SKAN 4 fields. Note: You must use the path for V2 API token for SKAN 4.