At a glance: SKAdNetwork raw-data reports contain row-level data generated after translating and decoding postbacks received by AppsFlyer from iOS, as well as raw SKAdNetwork postbacks. Data is available via Data Locker.
Related reading: SKAdNetwork reports available
SKAdnetwork raw-data reports
The reports:
- Are available via Data Locker.
- Have a data freshness: Daily. Data is contained in the h=23 folder of the date the postback is received by AppsFlyer. For example, If the postback was received on Monday, the event will be in Monday's h=23 folder. The data is available on Tuesday at 08:00 UTC.
Report types available are:
- Device postback: 1 device postback per install or redownload as received from the iOS device
- SKAd raw data: AppsFlyer decodes and translates the device postback into raw data records. Each postback generates an install or redownload record and in-app event records. The number of in-app event records depends on the conversion value as follows:
- conversion value = 0: No in-app records are generated
- Conversion value > 1-63 in-app event records depending on the measurment type selected.
Report types
| Report type | Report name | Description | ||||||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Device postback | Postbacks | Copy of device postbacks sent by the iOS to AppsFlyer. (The postbacks were sent via the ad network). Download postbacks example (CSV). | ||||||||||||
| SKAd raw data | Installs |
First-time app installs defined as follows: SKAdNetwork reported redownload=false. Meaning, this is the first-time the user, represented by the Apple ID, downloaded the app. Download installs example (CSV). |
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| SKAd raw data | Redownloads |
Lists app installs that are not first-time installs. SKAdNetwork reported redownload=true. Meaning, this is not the first-time the user, represented by the Apple ID, downloaded the app. This report has the same structure as installs. |
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| SKAd raw data | In-app events |
In-app events. The number of in-app event records depends on the measurement mode and type configured in the SKAdNetwork settings page. Download in-app events example (CSV).
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Fields
| Format name | Description |
|---|---|
| String [n] |
The maximum length of the string. We don't usually enforce field length limitations on receipt of the data but the data may be truncated thereafter. |
| Time string |
String having the format, |
| Enum [n] | Enum fields can only contain specific values. For example, Cost currency has 3 characters and can contain only currency codes as specified |
| Timestamp |
10-digit UNIX  timestamp. >Example: August 4, 2020, 07:25 UTC translates to |
| Boolean |
The value of the field can be either |
| Field name | Source | Description | Format |
|---|---|---|---|
| ad_network_campaign_id | Ad network | Campaign ID reported by the ad network to AppsFlyer | String |
| ad_network_campaign _name |
Ad network | Campaign name reported by the ad network to AppsFLyer | String |
| ad_network_timestamp | Ad network | Time the postback was received by the ad network | Timestamp |
| app_id | iOS | App ID (advertiser app) | String |
| city | AppsFlyer* | String | |
| country_code | AppsFlyer* | String | |
| dma | AppsFlyer* | String | |
| postal_code | AppsFlyer* | String | |
| region | AppsFlyer* | String | |
| skad_ad_network_id | iOS | ID of the ad network to whom the postback was sent | String |
| skad_attribution_signature | iOS | String | |
| skad_campaign_id | iOS | Campaign ID used to publish the ad. Range 0-100 | String |
| skad_conversion_value | iOS | Conversion value reported by iOS. Range 0-63. | Integer |
| skad_redownload | iOS | If true, app was redownloaded | String |
| skad_source_app_id | iOS | Site ID. The app publishing the ad. | String |
| skad_transaction_id | iOS | String | |
| skad_version | iOS | String | |
| timestamp | iOS | Time the postback was sent by the iOS device | Timestamp |
| ad_network_name | iOS | String | |
| (*) Derived using the source IP address of the postback sent by iOS | |||
| Field name | Source | Description | Format |
|---|---|---|---|
| ad_network_campaign_id | Ad network | Campaign ID reported by the ad network to AppsFlyer | String |
| ad_network_campaign _name |
Ad network | Campaign name reported by the ad network to AppsFLyer | String |
| ad_network_timestamp | Ad network | Time the postback was received by the ad network | Timestamp |
| app_id | iOS | App ID (advertiser app) | String |
| city | AppsFlyer* | String | |
| country_code | AppsFlyer* | String | |
| dma | AppsFlyer* | String | |
| event_name | iOS | In-app event name | String |
| event_uuid | AppsFlyer | A unique random identifier enabling partners to identify duplicate postbacks | String |
| install_date | iOS | Estimated by AppsFlyer based on the updateConversion window. | Time string |
| install_type | iOS | New installs | String |
| ip | AppsFlyer | IP address of the iOS device sending the postback | string |
| media_source | iOS | Ad network attributed using AppsFlyer network names | String |
| postal_code | AppsFlyer* | String | |
| region | AppsFlyer* | String | |
| skad_ad_network_id | iOS | ID of the ad network to whom the postback was sent | String |
| skad_ambiguous_event | AppsFlyer | If true, the iOS postback was received during the first 48-hours after an advertiser changed the SKAdNetwork settings in the dashboard. Due to the various timers employed by SKAdNetwork AppsFlyer can't map the event accurately. | Boolean |
| skad_attribution_signature | iOS | String | |
| skad_campaign_id | iOS | Campaign ID used to publish the ad. Range 0-100 | String |
| skad_conversion_value | iOS | Conversion value reported by iOS. Range 0-63. | Integer |
| skad_mode | AppsFlyer | The conversion measurement mode used to decode the iOS postback. Being: single, split, or custom. | Integer |
| skad_redownload | iOS | If true, app was redownloaded | String |
| skad_revenue | iOS | Event revenue amount in USD | String |
| skad_source_app_id | iOS | Site ID. The app publishing the ad. | String |
| skad_transaction_id | iOS | - | String |
| skad_version | iOS | - | String |
| timestamp | iOS | Time the postback was sent by the iOS device | Timestamp |
| (*) Derived using the source IP address of the postback sent by iOS | |||
Traits and limitations
| Trait | Remarks |
|---|---|
| Ad network access | Ad networks are provided with postbacks |
| Agency access | Not available |
| Agency transparency | N/A |
| Timezone | UTC |
| Currency | USD |
| Organic data | Based on SDK event data. For example, organic install metrics are calculated as follows: Data of all installs reported by the SDK less non-organic installs reported by SKAdNetworks. |
| Non-organic data | Based on SKAdNetwork postbacks |
| Data freshness |
Daily. SKAdNetwork timing means that iOS reports installs 48–72 hours after the first app open. |
| Historical data |
Earliest date, availability of iOS 14 (September 16, 2020) |
| Team member access | Available. According to account permissions |