Installation and conversion notifications using Push API

  • Advertisers
  • Developers

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You can sync your attribution and marketing analytics data with your internal data platforms using Push API.

Push API enables advertisers to receive raw data messages via an HTTP request from AppsFlyer to any endpoint. A push API message can be sent upon every successful installation, in-app event or retargeting event, whether organic or not.

Messages are sent in near real-time, meaning that usually they are sent within a few seconds of the performed action, but may take up to two minutes.

The data is sent, by default, via an http POST or GET method and is JSON formatted.

For the complete list of fields and message examples click here.

For field descriptions please read this.

Who should use push API?

  1. Advertisers who need accurate attribution data sent to their servers in near real-time
    Combine your users' data with detailed AppsFlyer's attribution data as it happens, especially for analytics and segmentation purposes. [If you base your app's flow on the attribution data in real time, i.e. within 5 seconds of the first app open, it is better to use AppsFlyer's conversion data API instead]
  2. Advertisers with complex databases
    If you need your data to be sent to different databases in your system to collect install/in-app event/organic/non-organic data, Push API can do this with a simple 2-minute configuration saving you precious developing resources.
  3. Advertisers working with external data collection platforms
    With Push API you can send any install or event data to external systems by simply supplying their endpoint URL

 Notes

  • The Push API is an AppsFlyer premium feature, which can be purchased as part of the API Access package. The package is available for free to advanced account tiers.
    Please contact your CSM or AppsFlyer's support if you require more details.
  • Click here for information about selecting the best data APIs for you
  • Click here to learn about the benefits of using Push API together with Pull API
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