Xbox integration with AppsFlyer

For:
Last update:
At a glance: Integrate your Xbox app with AppsFlyer to receive attribution and event data for your campaigns on Xbox.

About Xbox attribution

The Xbox OS for console and CTV apps runs across all Xboxes.

Apps running on Xbox can integrate with AppsFlyer via S2S API to receive attribution data and performance measurements about which sources (organic) and campaigns drive app open and in-app events. Marketers rely on these insights to measure and optimize marketing activities.

The Xbox API integration supports:

  • Xboxes. 
  • Attribution and event recording for Xbox apps. Meaning, attribution and recording on a user's Xbox device.

Integration procedures

The following table lists the tasks required to integrate your Xbox app with AppsFlyer.

Task Actions Who's involved

App setup

 Marketer

API integration with your app (via S2S)

Integrate the AppsFlyer API into your app with commands to report the following events to AppsFlyer.

  • First opens
  • In-app events
  • Sessions

Note:

  • First app opens must be reported before in-app events and sessions.
  • For the device_ids parameter, select the type custom.
  • Send events using the API. Tell your developer which events to send. Verify that when you set up the API, you set up and map the events to send to AppsFlyer. 

To report owned media engagements, integrate the impression engagement API.

 App developer
Reports setup Learn about data availability in dashboards and reports Marketer/Data engineer 

Traits and limitations

Trait Remarks
Retargeting

Not currently supported
Cost data

Cost data must be sent via Cost Import using the upload file by email method.

See also