About Nintendo Switch attribution
Apps running on Nintendo Switch can integrate with AppsFlyer via S2S API to receive attribution data and performance measurements about which sources and campaigns drive app open and in-app events. Marketers rely on these insights to measure and optimize marketing activities.
Example attribution flow
The following is an example flow that highlights the most important steps in a user journey from ad engagement to attribution. It includes the AppsFlyer-recommended cross-platform landing page. Note: While we recommend using the cross-platform landing page, you can also use direct attribution links
- Marketing touchpoint: Customers interact with your brand through online or offline marketing touchpoints. These can include, email and newsletters, social media, mobile web, and more.
- Game landing page: A game landing page directs customers to your download app page. This step is important for collecting UTM and other URL parameters to attribute customers from the click/install to the original media sources or to your owned media sources.
The landing page is also useful because it provides links to the various platforms your game supports. For example, you can also have links to your Xbox, Microsoft store, and Steam page on your landing page. - App page: This is the URL to your Nintendo Switch app page that hosts your app for customers to download.
- Game install: The user installs the game, triggering attribution and the recording of in-app events and sessions.
Integration procedures
The following table lists the tasks required to integrate your Nintendo Switch app with AppsFlyer.
Task | Actions | Who's involved |
---|---|---|
App setup |
Marketer | |
API integration with your app (via S2S) |
Integrate the AppsFlyer API into your app with commands to report the following events to AppsFlyer.
Note:
To report owned media engagements, integrate the impression engagement API. |
App developer |
Cross-platform landing page setup |
Recommended: A cross-platform landing page running the AppsFlyer Smart Script lets you perform web-to-app attribution. It's most recommended when your campaign promotes an app that's also available on other platforms, like Epic and Native PC. Learn about cross-platform landing pages Learn how to set up a cross-platform landing page Note: For Nintendo Switch, the following parameters are required:
The following parameters are not required but recommended:
|
Marketer (may require developer assistance) |
Link setup |
If you don't use a cross-platform landing page, you can create direct attribution links to place behind ads. |
Marketer |
Report setup/view data | Learn about data availability in dashboards and reports | Marketer/Data engineer |
Traits and limitations
Trait | Remarks |
---|---|
Retargeting |
Not currently supported |
Cost data |
Cost data must be sent via Ad Spend Ingestion using the upload file by email method. |