At a glance: Measure the broader impact of media sources which engaged your users and assisted before the last touch
What is an assisted install?
Assisted Installs (a.k.a. Multi-Touch Attribution) are installs where the Media-Source/Campaign did not have the last touch, but did touch the user before the install and within the attribution window.
Analytical data for Assisted Installs is available for both Media Source and Campaign levels, enabling the ability to measure the broader impact of each Media Source and Campaign.
Where can you see assists?
Assisted Installs are presented in a dedicated widget in the bottom of the dashboard's overview page:
The widget shows for each source the percentage of installs, where the source has supplied the last clicks before the installs. It also shows the percentage of assists (complementing the installs to 100%), where the source's clicks were not the last ones.
Hover over columns to see the number and percentage of the installs (dark blue) and the assists (light blue) attributed to each media source.
In the screen shot example above there are 5 media sources.
Hovering over the Tapjoy column shows that with 92.25% of the Tapjoy related installs, it had the last touch and was fully attributed. In 7.75% of the installs, Tapjoy had not been the last touch, and was not attributed for, but was credited for assisting other networks.
The Assisted Installs widget shows only media sources that have at least one credited assist. Media sources that had not assisted during the specified date range are not displayed in the widget.
You can drill down into assists of specific media sources, by clicking on a column in the widget, or by selecting the source in the media source filter. By drilling down you can compare the assists performed by the campaigns of the specific media source. You can drill further down to compare assists of ad sets and even single ads.
Why are assists important?
In many cases potential users get familiar with an app via the assisting source, but fail to install for some reason. When these users are exposed to the same app via another source they are already convinced to download, and just needed a reminder. Without the assists, these potential users would probably have not become real users.
Assisted installs could therefore be treated as free installs you get from your media sources.
For every 3 installs that are attributed to MdotM, the network assists with 1 install to other networks. In this light the advertiser can consider MdotM's number of installs to be 33% higher, or consider its CPI to be 33% lower.
Assisted installs reporting
AppsFlyer attributes up to three contributing networks in addition to the attributed install source. Data on the contributing networks and the assisted installs can be viewed in the Raw Data reports.
For each of the 3 contributing networks the raw data report includes the following:
- Network name (Media source)
- Campaign name
- Engagement time (touch time)
- Engagement type (click or impression)
- Name of the involved agency (partner), if there was one
- Match type (ID matching, Google Play Referrer or SRN)
For more details on Raw Data reports which include information on both installs and retargeting attribution, click here.
Note for Agencies
Several major ad networks restrict sharing their data with 3rd party platforms, including agencies. Therefore, for these networks, assisted installs do not appear in the agency dashboard.
Assisted installs and fraud
If you find high volume sources that have abnormally high assists/installs ratio it may indicate that the traffic from these source is actually fraudulent click-flooding. If you have AppsFlyer's Anti-fraud Protect360 for your app you can follow the best practice for detecting the Click Flood.