Assisted installs explained

At a glance: Measure the broader impact of media sources that engaged your users and assisted before the last touch.

Assisted installs

Assisted installs (AKA multi-touch attribution) are installs where the media source/campaign didn't have the last touch but did touch the user before the install and during the attribution window. One install can have up to 3 assisted installs.

Analytical data of assisted installs are available at both the media source and campaign levels to measure the broader impact of each media source and campaign.

View assisted installs metrics in the Overview dashboard

To view assisted installs in the Overview dashboard:

  1. In AppsFlyer, from the side menu, select Analyze > Overview.
  2. Select the Extended Overview report.
  3. Scroll down to the trend over time charts.
  4. Select the Media source or Campaign dimension.
  5. Select the Assisted installs metric.
    The assisted installs chart displays. The blue indicates non-organic installs and the orange indicates assisted installs.


Why are assists important

In many cases, potential users get familiar with an app via the assisting source but fail to install it for some reason. Thus measuring and recognizing assists is important in campaign optimization and measurement.

Assisted installs reporting

AppsFlyer attributes up to 3 contributing networks in addition to the attributed install source.

In aggregate dashboards and reports, the (up to 3) contributor networks are consolidated into one metric called "assisted installs". Meaning, 1 install can have up to 3 assisted installs counted.

In raw data reports, data on the contributing networks is broken down into separate fields for Contributors 1-3. 

For each of the contributing networks, the raw data report includes the following:

  • Network name (Media source)
  • Campaign name
  • Engagement time (touch time)
  • Engagement type (click or impression)
  • Name of the involved agency (partner), if there was one
  • Match type (ID matching, Google Play Referrer, or SRN)

See user journey raw data.


Agency considerations
Several major ad networks restrict sharing their data with 3rd party platforms, including agencies. Therefore, assisted installs do not appear in the agency dashboard for these networks.