Raw data field dictionary

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At a glance: The data field dictionary (raw data specification) describes field contents. It should be used to help you understand what fields mean, how they are formatted, and when they are available.

Overview

The Raw data field dictionary table lists the raw data fields available in various AppsFlyer reports. The table is consistently being updated as additional raw data fields are added in AppsFlyer.

The columns in the dictionary table are: 

  • Field group: Logical grouping based on field use. Note! Fields in the ad revenue group are displayed in raw data reports either as their own columns or populated as part of the Event value.  
  • Name:
    • Field name as it displays in Data Locker and Push API reports.
    • The notation [n] means that there are multiple instances of the same field, the difference being the instance number. For example, Sub Param [n] means, Sub Param 1, Sub Param 2, ..., Sub Param 5. The range of n values is noted as (n=1-5).
  • Field Name:
    • Field name used in reports provided via the Export page and Pull API.
    • The notation [n] means that there are multiple instances of the same field, the difference being the instance number. For example, Sub Param [n] means, Sub Param 1, Sub Param 2, ..., Sub Param 5. The range of n values is noted as (n=1-5).
  • Source: The original source location of the field content, for example:
  • Description
    • Some fields have different meanings depending on the context of the event, for example as a result of a UA or retargeting campaign.
  • Format: Field type and length.
    • String: The maximum length of the String. We don't recommend exceeding 1024 characters in length or the field length limitations found here.
    • Date time:
      • String with the format, yyyy-mm-dd hh:mm:ss. For example, 2019-09-17 00:09:25 The time zone used to display the data depends on the data delivery tool as follows:
        • Export data page: app-selected time zone.
        • Push API: time fields have a selected_time_zone option which means app-specific time zone otherwise UTC.
        • Master API: Default is the app-selectable time zone.
        • Data Locker: UTC
      • Date fields in the CSV files have the format yyyy-mm-dd. When you open a CSV file in Excel, date fields are formatted using the computer's date and time settings. You can change the display format in Excel. To see the unformatted value, open the file using an editor.
      • Push API:
        • For timestamp fields in UTC: format yyyy-mm-dd hh:mm:ss.sss. For example, 2019-09-17 00:09:25.123
        • For timestamp fields in the selected time zone: format yyyy-mm-dd hh:mm:ss.sss±th:tm. For example 2019-01-20 04:51:16.000+0000
    • Enum n char: Enum fields can only contain specific values. For example, cost currency has 3 characters and can contain only currency codes as specified
    • Enum 5 char boolean: The value of the field can be either TRUE or FALSE

 Tip

  • To sort the table, click on a column name.
  • You can also download the table.
  • The downloaded CSV contains additional fields to those mentioned above:
    • Part of main AppsFlyer report schema:
      • The majority of AppsFlyer reports are built from the same schema and contain the same fields.
      • Some fields, may be populated with null or empty values, depending on the report, and whether the data is collected from ad networks, advertisers, device platforms, etc.
      • When configuring your BI systems, it's best to configure all main AppsFlyer schema fields, even if a given report always returns them as null or empty values. This enables you to easily ingest the data if and when it becomes available.
      • If a field is not part of the main AppsFlyer report schema, it's only contained in specific reports. For example, SKAN reports.
    • Report delivery method: The downloaded CSV indicates whether a given field is available via Push API, Export data/Pull API, and Data Locker. Note: Even if a field is part of the main AppsFlyer report schema, it may not be part of reports delivered by a specific method. For example, the placement field is part of the main AppsFlyer schema, but it only displays in reports delivered via Data Locker, Pull API, or the Export data page; not via Push API.
Field group  Name  Field name Source  Description  Format 
Attribution  ad_id Ad id Link 

A unique identifier assigned to a specific ad

 String 
Attribution ad_id__assist_[n] (n=1-3)   AF

A unique identifier assigned to a specific ad coming from the first assisting attribution

 String
Attribution  ad_name Ad name Link 

A descriptive label assigned to an ad

 String 
Attribution ad_name__assist_[n] (n=1-3)   AF

A descriptive label assigned to an ad coming from the first assisting attribution

 String
SKAN  ad_network_ad_id Ad ID Ad network  Ad ID  String 
SKAN  ad_network_ad_name Ad name Ad network  Ad name  String 
SKAN  ad_network_adset_id Adset ID Ad network  Adset ID  String 
SKAN  ad_network_adset_name Adset name Ad network  Adset name  String 
SKAN  ad_network_campaign_id Campaign ID Ad network  Campaign ID reported by the ad network to AppsFlyer  String 
SKAN  ad_network_campaign_name Campaign Ad network  Campaign name reported by the ad network to AppsFlyer  String 
SKAN  ad_network_channel Channel Ad network  Field is added to reports, but won't necessarily be populated  String 
SKAN  ad_network_creative Creative Ad network 
  • Value is based on data enrichment received from the ad network. 
  • For SKAN 3 the value is null. 
 String 
SKAN  ad_network_name Ad network name Ad network 

Ad network name reported by the ad network to AppsFlyer. 

  • If this field is blank, the ad network didn't (couldn't) populate it. 
  • You can resolve the ad network name using skad_ad_network_id. Use this table to do so. 
 String 
SKAN  ad_network_source_app_id Ad network source app ID Ad network  Publisher app ID reported by the ad network. Use to help reconcile cost; reported by the ad network. The publisher app gives the basis for this data.   String 
SKAN  ad_network_timestamp Ad network timestamp Ad network 
  • Time the postback was received by the ad network. 
  • In the case of Google Ads, this field isn't populated. 
 Timestamp 
Device info  ad_personalization_enabled Ad personalization enabled SDK  Indicates whether the user has consented to allow Google to use their user-level data for personal ads (true), or not (false)  Boolean 
Attribution  ad_placement Ad placement Link  Populated to CTV ad placement  String 
Ad revenue  ad_revenue_ad_type Ad revenue ad type Ad revenue SDK  The type of the ad that was displayed  String 
Ad revenue  ad_revenue_custom_parameters Ad revenue custom parameters Ad revenue SDK  The custom parameters provided by the advertiser via the ad revenue SDK for ads displayed in the app.  String 
Attribution  ad_type Ad type Link 

Ad type defines the type of ad which generated the engagement

 String 
Ad revenue  ad_unit Ad unit Ad revenue API  Ad revenue ad segment name when A/B testing is conducted  String 
Device info  ad_user_data_enabled Ad user data enabled SDK  Indicates whether the user has consented to allow Google to use their user-level data for measurement and personalized advertising (true), or not (false).  Boolean 
Attribution  adset_id Adset id Link 

A unique identifier for an ad set within a campaign

 String 
Attribution adset_id__assist_[n] (n=1-3)   AF

A unique identifier for an ad set within a campaign coming from the first assisting attribution

 String
Attribution  adset_name Adset name Link 

A grouping of ads within a campaign

 String 
Attribution adset_name__assist_[n] (n=1-3)   AF

A grouping of ads within a campaign coming from the nth assisting attribution

 String
Device info  advertising_id Advertising ID for Android devices SDK 
  • User-resettable device ID, AKA GAID. 
  • For CTV this is the CTV ID, for example RIDA or VIDA. 
 String 
Attribution  advertising_id_type Advertising id type Link 
  • A unique identifier type for a device that is resetable by the user.
  • Specifies the type of advertising ID provided in the advertising_id_value field. Common types include IDFA (iOS) and GAID (Android).
 String 
Attribution  advertising_id_value Advertising id value Link 

A unique identifier value for a device that is resetable by the user.

 String 
Attribution  af_ad Ad Link  Ad name  String 
Attribution  af_ad_id Ad ID Link  Ad ID  String/Int 
Attribution  af_ad_type Ad type Link 
  • Example: banner, footer
 String 
Attribution  af_adset Adset Link  Adset name, identifies a group that contains one or more ads  String 
Attribution  af_adset_id Adset ID Link  Adset ID, identifies a group that contains one or more ads  String 
SKAN  af_attribution_flag AF attribution flag AF  Boolean 
Attribution  af_attribution_lookback Attribution lookback window Link 
  • Maximum period of time when an install can be attributed to a specific ad. 
  • UA: For click attribution, set on the af_click_lookback attribution link parameter. 
  • Retargeting: Set in app settings for Retargeting click-through lookback. 
 Characters 
Attribution requested_lookback_window AF

Raw unparsed value specified on the engagement URL. Used when determining the time period during which a click or impression can be attributed to a conversion.

 String
Attribution  af_c_id Campaign ID Link  Campaign ID  String 
IAP  af_cancelation_date_ms AppsFlyer purchase validation  Date of the cancelation   
Attribution  af_channel Channel Link  Media source channel. Example: YouTube for Google, Instagram for Meta ads  Dynamic Enum String 
Attribution  af_cost_currency Cost currency Link  3-letter currency code (USD, EUR) that complies with ISO-4217. Default is USD.  String 
Attribution  af_cost_model Cost model Link  Cost model reported on the attribution link. CPC/CPI/CPM/Other. Currently, all cost is calculated according to CPI regardless of this value  String 
Attribution  af_cost_value Cost value Link  Amount of Cost Currency. 4 digits after the decimal point permitted. Example: 320.5095  String 
Subscription  af_cuids CUIDs AppsFlyer purchase validation 
  • In the context of ARS, this parameter contains an array with all CUIDs. 
  • The array of CUIDs displays irrespective of the device IDs. Thus, the same CUIDs can display for more than one device ID. 
  
IAP Subscription  af_discount_id Discount ID AppsFlyer purchase validation  The offer ID presented to the user during the initial purchase. The ID is populated only when there is a discount code.   
Subscription  af_discount_type Discount type AppsFlyer purchase validation 

The discount type redeemed by the user. Possible values:   

  • IOS: 
    • introductory 
    • subscription 
  • Android: 
    • intro price 
    • one_time_code 
    • vanity_code 
  
Attribution af_engagement_destination Engagement destination AF Indicates the category of the destination linked from the ad, such as a web landing page, a mobile app (via a deep link or an app store), or other destination types such as CTV, PC, or Console. String
IAP Subscription  af_environment Environment AppsFlyer purchase validation  The environment from which data is received, either production or sandbox.   
Subscription  af_expires_date_ms Subscription expiration date   The expiration date of the current subscription billing cycle   
Attribution  af_keywords Keywords Link  Word(s) used in the user's online search. As reported by the ad network  String 
IAP Subscription  af_net_revenue Net revenue True Revenue API  Net revenue calculated based on all factored reasons. See af_net_revenue_factors.   
IAP Subscription  af_net_revenue_country Net revenue country True Revenue API 

Two-letter ISO country code for which the tax is applied. 

  • Example: GB 
  
IAP Subscription  af_net_revenue_factors Net revenue factors True Revenue API 

An array representing all factored reasons that produce the reported af_net_revenue amount. 

  
IAP Subscription  af_net_revenue_postal_code Net revenue postal code True Revenue API 

String of letters and/or numbers 

  • Example: L4J8E3 
  
IAP Subscription  af_net_revenue_subdivision Net revenue subdivision True Revenue API 

For some countries, there can be an additional state/subdivision. This is handled according to ISO 3166-2 subdivision codes. 

  • Includes the country code and subdivision code. 
  • Example: US-CA 
  
IAP Subscription  af_net_revenue_tax_exclusive Net revenue tax exclusive True Revenue API 
  • Boolean parameter, either true or false. 
  • False means tax is included in the overall revenue. 
  • True means tax is in addition to the overall stated revenue. For example, in the USA or Canada, where the list price doesn't include sales tax. 
  
IAP Subscription  af_net_revenue_tax_name Net revenue tax name True Revenue API 

Name appearing in the customer invoice that describes the specific type of tax. 

  • Example: Sales, VAT, GST 
  
IAP Subscription  af_net_revenue_tax_rate Net revenue tax rate True Revenue API 

Number up to 4 decimal places representing the tax percentage collected. 

  • Example: 7.25 
  
IAP Subscription af_offer_id Offer ID AppsFlyer purchase validation The offer ID applied to the transaction, when relevant, for example discounted or promotional offers. String
IAP Subscription  af_original_transaction_id Original transaction ID AppsFlyer purchase validation 
  • The original transaction ID 
  • iOS only 
  
Subscription  af_period_type Subscription period type AppsFlyer purchase validation 
  • Subscription or trial period type. 

Possible values:

  • trial, intro, normal
  
IAP Subscription  af_product_id Product ID AppsFlyer purchase validation  The subscription product ID   
Attribution  af_prt Partner Link  Agency identifier. For SKAN, may not be populated  String 
IAP Subscription  af_purchase_date_ms Purchase date AppsFlyer purchase validation  The purchase date for the reported product ID in-app event   
IAP af_purchase_option_id Purchase option ID AppsFlyer purchase validation The purchase option ID associated with the transaction. String
IAP af_purchase_option_type Purchase option type AppsFlyer purchase validation The purchase option type of the transaction. Possible values (Android): buy, rent. String
IAP  af_purchase_state Purchase state AppsFlyer purchase validation 

Possible values:   

  • Purchased 
  • Canceled 
  • Pending 
  
IAP Subscription  af_purchase_token Purchase token AppsFlyer purchase validation 
  • The purchase token for the transaction 
  • Android only 
  
IAP Subscription  af_reason Reason AppsFlyer purchase validation 

In cancelation or churn-related events, the reason a user churned or canceled. Possible values: 

  • iOS: 
    • cancel_intent 
    • billing_issue 
    • declined_price_increase 
    • product_unavailable 
  • Android: 
    • I don't use this service enough 
    • Technical issues 
    • Cost-related reasons 
    • I found a better app 
    • Other 
  • In subscription resumed events, the reason a user resumed their subscription. Possible values:Android:paused and resumed
    disabled and enabled auto-renew 
  • In refund-related events, the reason why the user received a refund. Possible values:iOS:1: issue with your app
    0: another reason 
  
Attribution  af_reengagement_window Reengagement window Link 

Retargeting: The time period during which events are attributed to a retargeting campaign 

  • Note: The field is not populated in retargeting campaigns. 
 String 
IAP Subscription  af_refunded_transaction_ids Refund ransaction ID AppsFlyer purchase validation 
  • An array of all refunded transaction IDs 
  • iOS only 
  
Attribution  af_siteid Site ID Link  Publisher ID  String 
IAP Subscription  af_store Store AppsFlyer purchase validation  The app store the subscription product was purchased from   
Attribution  af_sub[n] (n=1-5) Sub param [n] Link  Parameter populated by the advertiser in the attribution link  String 
Attribution  af_sub_siteid Sub site ID Link  Sub-publisher ID  String 
Subscription  af_subscription_ownership_type Subscription ownership type AppsFlyer purchase validation  FAMILY_SHARED means the user has access via family sharing. PURCHASED means the paying user made the purchase.   
IAP Subscription  af_transaction_id Transaction ID AppsFlyer purchase validation 
  • The ID of the transaction 
  • iOS only 
  
Attribution  agency Agency Link 

Agency identifier

 String 
Attribution agency__assist_[n] (n=1-3)   AF

Agency identifier coming from the first assisting attribution

 String
Device info  amazon_aid Amazon Fire ID SDK  User-resettable advertising ID on Amazon devices.  String 
Device info  android_id Android ID SDK  Permanent device ID  String 
Attribution  app_group_id App group ID AF  Associated apps that belongs to a related OneLink template for cross platform attribution  String 
App  app_id App ID SDK 

Unique app identifier in Appsflyer. Example:   

  • iOS: id123456789 
  • Android: com.appsflyer.referrersender 
 String 
App  app_name App name SDK 

The official name of the application as it appears in public app stores and HQ1. This value is user-facing and may differ from internal or bundle identifiers. Used for display, and reporting

  • Set by the advertiser
 String 
Attribution  app_store_id App store ID AF  App ID as appears in the app store  String 
App  app_type App type App clip 

Values:

  • app_clip, full_app
 String 
App  app_version App version SDK 

The version of the customer app as reported by the customer's SDK or through AF S2S APIs

  • Set by the advertiser
 characters 
App app_version__conversion App Version at Conversion SDK

The version of the customer app as reported by the customer's SDK or through AF S2S APIs, at the time of conversion.

 String
Device info  appsflyer_id AppsFlyer ID SDK 
  • A unique ID generated by the SDK when the app is installed on a device. The ID is used to attribute in-app events in LTV flows, fetch conversion data, and affiliate in-app events. 
  • A new ID is generated if the app is deleted and installed again. Restoring the app from an iCloud backup is not regarded as an install. 
  • For CTV, this field is populated with the custom_device_id (the device ID managed by the advertiser). 
 String 
Device Info appsflyer_id_type AppsFlyer ID Type SDK

Identifies the source of the appsflyer_id_value such as the mobile SDK or web SDK.

 String
Device Info appsflyer_id_value AppsFlyer ID Value SDK

A platform-scoped identifier used to represent a single context — either a mobile app install or a web session.

 String
Device info  att ATT SDK 
  • ATT, AKA att_status is available in iOS 14+, and is populated with values from one of the following: Returned by ATTrackingManager, sent by S2S, determined by AppsFlyer. 
  • ATT values are any of the following: not_determined, restricted, denied, authorized, af_unknown, af_authorized, af_unavailable. 
 String 
Attribution  attributed_touch_time Attributed touch time AF 
  • UA: time of the touch we attributed to. 
  • Retargeting: time of the engagement we attributed to. 
 Date Time 
Attribution  attributed_touch_type Attributed touch type AF 

Classifies the engagement. Set by AppsFlyer after the engagement was matched with an install. 

  • UA: Possible values: click, download, impression, pre-install 
  • Retargeting: click, impression 
 Enum 
Protect360  blocked_reason Blocked reason AF  Protect360: The reason the install is blocked. Example: install_hijacking, bots  String 
Protect360  blocked_reason_rule Blocked reason rule (deprecated) AF  Deprecated  String 
Protect360  blocked_reason_value Blocked reason value AF  Protect360: Additional information about the block. Example: Site ID, validation rule name/s  String 
Protect360  blocked_sub_reason Blocked sub reason AF  Protect360: Particular sub-reason for a blocked install. Example: Reason: install_hijacking. Sub-reason: referer hijack, CTIT_anomalies, validation_rules  String 
App  bundle_id Bundle ID SDK 

iOS: Identification to match either a single app or a group of apps in iOS (See Apple developer bundle ID) 

  • Android: App ID 
  • Note: This field is not related to AppsFlyer PBA. 
 String 
Attribution  campaign Campaign Link  Campaign name  String 
Attribution  campaign_id Campaign id Link 

A unique identifier for a specific advertising campaign

 String 
Attribution campaign_id__assist_[n] (n=1-3)   AF

A unique identifier for a specific advertising campaign coming from the first assisting attribution

 String
Attribution  campaign_name Campaign name Link 

A descriptive label assigned to an advertising campaign

 String 
Attribution campaign_name__assist_[n] (n=1-3)   AF

A descriptive label assigned to an advertising campaign coming from the first assisting attribution

 String
Attribution  campaign_type Campaign type AF 

The source bringing the user:   

  • An AppsFlyer categorization of the Campaign's intent
  • UA 
  • Organic 
  • Retargeting 
  • Unknown (1) 

(1) In-app events/sessions not attributed to any media source. Alternatively, the data is deleted due to a privacy policy or GDPR request. 

 String 
Attribution  campaign_type Campaign type   Specifies if the campaign is user acquisition, retargeting, or another type.  String 
Attribution campaign_type__assist_3   AF

An AppsFlyer categorization of the Campaign's intent coming from the third assisting attribution

 String
Device info  carrier Carrier SDK  The carrier name provided by Android using getSimCarrierIdName(). See also carrier mapping.  String 
Attribution  channel Channel Link 

The media source channel

 String 
Attribution channel__assist_[n] (n=1-3)   AF

The media source channel coming from the first assisting attribution

 String
Device location  city City AF  City of the device location. Usually, the value holds a city name, but it can also be districts, boroughs, etc., which are more accurate. String 
Device Location city__conversion City at Conversion AF

City of the device location at the time of conversion.

 String
Attribution click_id_type Click ID Type Link

Network click-ID type. A click ID is a unique alphanumeric identifier appended to an ad click URL that enables accurate attribution by tracing which specific ad, campaign, or keyword generated the click.

 String
Attribution click_id_value Click ID Value Link

Actual click-ID value from the landing URL, used for sending signals and to resolve full campaign hierarchy via partner APIs.

 String
Device Location continent Continent AF

Two letter abbreviation of the continent name

 String
Attribution  contributor[n]_af_prt(n=1-3) Contributor[n] partner AF  Agency or PMD - always converted to lowercase  String 
Attribution  contributor[n]_campaign(n=1-3) Contributor[n] campaign AF  Contributor campaign  String 
Attribution  contributor[n]_engagement_type (n=1-3) Contributor[n] engagement type AF 

Possible values:

  • preload, click_to_download, click_to_app, engaged_click, engaged_view, view, listening, click_unspecified, impression_unspecified
 Enum 
Attribution  contributor[n]_match_type(n=1-3) Contributor[n] match type AF  Possible values are the same as match type.  String 
Attribution  contributor[n]_media_source(n=1-3) Contributor[n] media source AF  Contributor media source  String 
Attribution  contributor[n]_touch_time(n=1-3) Contributor[n] touch time AF  Contributor touch time  Date Time 
Attribution  contributor[n]_touch_type(n=1-3) Contributor[n] touch type AF 

Possible values:

  • click, impression
 Enum 
Attribution  contributor_[n]_engagement_type Contributor[n] engagement type AF  The contributor engagement type  Enum 
Attribution conversion_name Conversion Name AF

The name of the conversion that was created in the AppsFlyer system due to the user activity. This field is related to conversion_type.

 String
Attribution  conversion_type Conversion type AF 

The type of conversion: 

  • The type of conversion that was recorded in AppsFlyer's system due to the user actions, related to conversion_name.
  • Install 
  • Reinstall (1) 
  • Re-engagement 
  • Unknown (2) 

(1) If conversion_type= reinstall and campaign_type=retargeting is equivalent to retargeting_conversion_type=re-attribution 

(2) In-app events/sessions not attributed to any media source. 

 String 
Attribution  cost_currency Cost currency Link 

The currency of the cost -- see cost_value

 String 
Attribution  cost_model Cost model Link 

The pricing model for the ad (e.g., CPC, CPM)

 String 
Attribution  cost_value Cost value Link 

The cost associated with the campaign -- see cost_model and cost_currency

 MONEY 
Device location  country_code Country code AF 
  • Country Code using ISO 3166 (alpha-2). Example: US, CN. 
  • The United Kingdom code implemented is UK, not GB. 
 Enum 
Device Location country_code__conversion Country Code at Conversion AF

Country code using ISO 3166 (alpha-2) at the time of conversion.

 String
Monetary currency_customer Currency Customer N/A

The customer’s preferred currency — see revenue_value_customer.

 String
Monetary revenue_currency_original Revenue Currency (Original) SDK

The currency of the original revenue as reported in the event. See revenue_value_original.

 String
Attribution  custom_data Custom data SDK  Data set by the advertiser in the SDK or by S2S and most often used for integration with third-parties, Audiences, and so on. See Android and iOS  String | Object
Attribution  custom_dimension Custom dimension SDK  Reserved for AppsFlyer future use  String 
Device Info customer_user_id Customer user ID SDK

The Customer User ID (CUID) is a unique user identifier. It is usually generated and set by the app owner at the time of user registration. The CUID lets app owners follow user journeys across different devices.

 String | Integer
Device info  customer_user_id Customer user ID SDK  A unique app user ID, set by the app owner.  String | Integer
Device info  deeplink_url Deeplink URL SDK  The path for an internal activity in the app that users are deep linked into. Use this for deep linking and deferred deep linking.
This contains the af_dp value on the attribution link 		 String 
Protect360  detection_date Detection date AF  Date post-attribution fraud is detected.  String 
Protect360 protect_detection_state Protect Detection State AF
  • Indicates the fraud detection outcome assigned by Protect360 to events, e.g: engagements, conversions, or end-user events.
  • Only available in advanced reports.
 String
Device info  device_category Device category The reported user_agent 
  • Category of the device (e.g., MOBILE_PHONE, TV)
  • Device type used: tablet, mobile_phone, desktop, tv, set_top_box, games_console, media_player, unknown_device_category.The 'unknown_device_category' value is produced whenever AppsFlyer is unable to detect the user agent of a device. It indicates that AppsFlyer did attempt to identify the device's characteristics but was not able to classify it into a known category.
 String 
Device info  device_download_time Device download Time SDK  App download completion time using the device's Android/iOS clock and converted to UTC. The value always displays as UTC time.
Format: yyyy-mm-dd hh:mm:ss.sss 		 Date Time 
Device info  device_id_type Device ID type SDK  Populated for CTV with the CTV platform ID type. For example, RIDA for Roku.  Enum 
Device info  device_model Device model SDK  The commercial model name of the device. Example: xiaomi::Redmior iPhone7  String 
Device info  device_type Device Type SDK 

The commercial model name of the device. 

  • [Starting Feb 2, 2022, this field is no longer populated] 
  • Instead of this field use Device model which is similarly populated. 
  • Example: 
    • Device model: xiaomi::Redmi Note 8 
    • Device type: xiaomi-Redmi Note 8 
    • Device model: iPhone7 
    • Device type: iPhone 7 
 String 
SKAN  did_win iOS 

Used to distinguish between campaigns contributing or attributed with the install. 

  • If true, the campaign is attributed for bringing the install. 
  • If false, the campaign is recognized as contributing to the install, but it isn't included in any SKAN dashboards or reports. 
  • If null, iOS didn't populate the field due to a legacy iOS or SKAdNetwork version. 
 Boolean 
Device location  dma DMA AF  Designated Market Area or geographic areas. Defined by the Nielsen company. Determining user location.  String 
Device Location dma__conversion DMA at Conversion AF

Designated Market Area at the time of conversion.

 String
Life-Time Value Events end_user_event_type End User Event Type N/A

Identifies the type of end-user event. Values include IN_APP for in-app events triggered by user actions, and SESSION for app launches.

 Enum
Attribution engagement_destination Engagement Destination AF A business-level grouping that clusters multiple Platform values into broader buckets to allow meaningful reporting. This lets teams analyze performance broken by groups like "Mobile App", "Web", "CTV app", and etc, reflecting the category of platform the event occurred. Indicates the category of the destination linked from the ad, such as a web landing page, a mobile app (via deep link or app store), or other destination types like CTV, PC, or Console.  
Attribution engagement_category Engagement Category AF

The high-level grouping describing how a user interacted with an ad.

 String
Attribution is_integrated Is Integrated AF

Is the media source integrated?

 Boolean
Attribution engagement_subtype Engagement Subtype AF

The specific way a user interacted with an ad more granular than engagement_type

 String
Attribution engagement_subtype__assist_[n] (n=1-3)   AF

The specific way a user interacted with an ad more granular than engagement_type

 String
Attribution  engagement_type Engagement type AF 
  • The high-level grouping describing how a user interacted with an ad

Possible values:

  • preload, click_to_download, click_to_app, engaged_click, engaged_view, view, listening, click_unspecified, impression_unspecified
 String 
Attribution engagement_type__assist_[n] (n=1-3)   AF

The high-level grouping describing how a user interacted with an ad coming from the first assisting attribution

 String
Event  event_name Event name AF/SDK 
  • The attribution event type or the in-app event name sent by the app. Example attribution event types: install, re-engagement, and so on. 
  • In Data Locker, in the context of retargeting reports, the event name is set as follows: retargeting means re-engagement, install means re-attribution. For SKAN reports, the in-app event name is as configured in AppsFlyer. 
  • For the SKAN SRN report, this is the in-app event name as configured in Meta ads. 
 String 
Event  event_revenue Event revenue SDK 
  • Value of revenue using Event Revenue Currency. 
  • Amounts outside of the range $-1,000,000- $+1,000,000 (or equivalent) appear in raw data reports but not aggregate reports. 
 String 
SKAN  event_revenue Event revenue AF  Formula: [sum of values for the specific event in USD]/[The number of events that happened on a specific day]  Float 
Event  event_revenue_currency Event revenue currency SDK  The event revenue currency code reported to the SDK.  String 
Event  event_revenue_usd* Event revenue USD AF 
  • The amount of revenue. The currency will depend on the reporting tool used. 
  • Preferred or selected means the app-specific currency set in the app settings. 
  • Data Locker: always USD 
  • Export page: selected currency 
  • Pull API selectable: USD or selected using &currency=preferred. 
  • Push API: always contains both fields, USD and selected currency 
 String | Decimal
Event  event_revenue_xxx Event revenue selected currency  
  • The amount of revenue. The currency will depend on the reporting tool used. 
  • Preferred or selected means the app-specific currency set in the app settings. 
  • Data Locker: always USD 
  • Export page: selected currency 
  • Pull API selectable: USD or selected using &currency=preferred. 
  • Push API: always contains both fields, USD and selected currency 
 String 
Attribution  event_source Event source AF 

Possible values depend on the engagement type: 

  • Clicks:
    • s2s (when there is redirect=false on the link) 
    • sdk otherwise
  • impressions:
    •  s2s when there is af_ua or af_ip,
    • unknown otherwise
  • Cross-platform impressions:
    • no values
 Enum 
Event  event_time Event time Postback  Event time rounded down to the nearest hour  Date Time 
Event  event_time Event time SDK 
  • Time of the event occurrence
  • Time the event occurred
 Date Time 
Event is_first_event AF
  • Indicates that a user performed the relevant in-app event for the first time following their conversion. Accumulating this as a metric over time allows measuring the number of unique users that performed a particular in-app event.
  • Only available in advanced reports.
 Boolean
Event is_attributed AF
  • Indicates whether an end user event was connected to an attribution record. True when the event was connected to an attribution record (organic or non-organic). False when no attribution record was available (for example, deleted for GDPR, expired, or otherwise unavailable); these events are considered organic.
  • Only available in advanced reports.
 Boolean
Event device_event_time Device Event Time AF

The device-side event timestamp (`af_timestamp`) recorded when the event was generated and added to the SDK cache. AppsFlyer SDKs send it as the time in millis since the Unix epoch. On Android, it is generated using `System.currentTimeMillis()`, and on iOS using an equivalent system API. The value is normalized server-side and stored as a GMT timestamp. Note: this is client-side time and is not fully trusted, as device clocks may be incorrect or intentionally changed.

 Timestamp
Event original_event_time Original Event Time AF

The original time of the event occurrence before cut-off logic applied. Relevant for Very Late Events

 Timestamp
Event event_time__assist_[n] (n=1-3)   AF

Time of the event occurrence coming from the first assisting attribution

 TIMESTAMP
Event event_time__attribution   AF

Time of the event occurrence coming from the attribution (engagement) event

 TIMESTAMP
Time event_time__conversion   N/A

Event timestamp (conversion, attribution, session, or in-app event). *Note*: event_time__conversion is a contextual alias.

 Datetime
Event  event_type Event type AF/SDK  The attribution event type. Example attribution event types: install, re-engagement, and so on.  String 
PBA event  event_url Event URL Web SDK  URL of the webpage where event occurred (equals Original URL in website visits)  String 
SKAN  event_uuid AF  A unique random identifier enabling partners to identify duplicate postbacks  String 
Event  event_value Event value SDK  Event content generally sent from the AppsFlyer SDK. Stored as JSON; when the value is not parseable as JSON, it is wrapped using the key __unparseable__. If the value is longer than 3000 characters, it is truncated to 3000 and is_truncated = true is added to JSON String 
Event event_order Event Order AF

The event order counter as recorded on the device at the time the event was generated, in the format used by the AppsFlyer SDK. SDK name: iaecounter This is a continuously increasing counter that increments with each in-app event and resets upon app reinstallation. The value is sent from sdk as a string. Important: This field is generated on the device and may be modified by fraudsters.

 Long
SKAN  event_value Event value S2S 
  • Default value: null 
  • Contains a String set by apps implementing custom decode or event sending by S2S. 
  • Advertisers consume this in their systems. AppsFlyer doesn't make use of it. 
 String (JSON) 
SKAN  fidelity_type Fidelity type  
  • Differentiate between ad presentation options that affect attribution. Indicated using the values 0 and1 as follows: 
    • View-though ads (0) 
    • StoreKit-rendered ads (1) 
    • Disregard the field value if the SKAN version is before 2.2 
 Integer 
Protect360  fraud_reason Fraud reason AF  Protect360: See blocked reason.  String 
Protect360  fraud_sub_reason Fraud sub reason AF  Protect360: See blocked sub reason.  String 
Device info  gdpr_applies GDPR applies SDK  Indicates whether the user falls under DMA jurisdiction (true) or not (false)  Boolean 
Attribution  gp_broadcast_referrer Google Play broadcast referrer Google Play store  Google Play Broadcast Referrer  String 
Attribution  gp_click_time Google Play click time Google Play field 

Time of app page load in Google Play after an ad click. 

  • Time source: Google API 
  • Available from Android SDK version 4.8.5 
  • Example: Compare install_time to gp_click_time. This gives an insight into how much time passes between app downloads until the user opens it. 
 Timestamp 
Attribution  gp_install_begin Google Play install begin time Google Play store 

The time that installation begins 

  • Time source: Google API 
  • Available from Android SDK V4.8.5 
 Timestamp 
Attribution  gp_referrer Google Play referrer Google Play store 

The referrer URL of the installed package. 

  • Available from Android SDK V4.8.5 
 String 
Attribution  hardware_id_type Hardware id type   A unique identifier type for a device that is not resetable by the user. String 
Attribution  hardware_id_value Hardware id value  

A unique device-level identifier (e.g., Android ID, IMEI) that cannot be reset by the user. The value corresponds to the type specified in the hardware_id_type field. 

 String 
Attribution  http_referrer HTTP referrer AF  The URL of the web page that immediately preceded and linked to the customer's website. This is used as a attribution fallback when no specific attribution parameters (PID, UTMs, or Click IDs) are present in the visit URL. String 
Device info  idfa IDFA SDK  User resettable advertising ID found on iOS devices. If IDFA is not available it's typically populated with Zeros.  Characters 
Device info  idfv IDFV SDK  Vendor ID provided by iOS  Characters 
Device info  imei IMEI SDK  Permanent device ID  Characters 
Ad revenue  impressions Impressions Ad revenue API  Number of times that the user saw the ad  String 
Attribution install_app_store Install App Store AF

The app store from which the app was installed (e.g., Google Play, Samsung Galaxy Store, Xiaomi Marketplace, Huawei AppGallery). This field is relevant for Android only and populated by the app developer. See more details in our KB — Set up multi-store Android attribution

 String
SKAN  install_date Install date iOS  Estimated by AppsFlyer based on the postback arrival time.  Time String 
Attribution  install_time Install time Postback 
  • UA: First launch after install. 
  • Retargeting: First launch after re-engagement/re-attribution 
 Date Time 
SKAN  install_type Install type iOS  New installs  String 
SKAN  interval Interval AF  Activity window intervals.  Integer 
Device location  ip IP AF  IP address being IPV4 or IPV6. AppsFlyer uses the address to determine the user location. If needed, advertisers can mask the IP address from reports and postbacks.  String 
Attribution  ip_address_type Ip address type  

Specifies the format of the IP address provided in the ip_address_value field (e.g., IPv4, IPv6).

  • When IP masking is enabled the type will be “MD5_HASH”. For the China PIPL solution the type will be “SHA256_PIPL_HASH”.
 String 
Attribution  ip_address_value Ip address value AF 

IPv4 or IPv6 address value of the device. Can be MD5 or SHA256 hashed.

 String 
Device info  is_lat Limit ad tracking SDK 

Limit ad tracking (LAT): 

  • iOS: Starting iOS 14 LAT is deprecated by Apple. Determine user privacy status using ATT. In this case disregard is_lat.
    Before iOS 14, if true, IDFA is not available and is set to 0. 
  • Android: When true, the user has opted-out of interest-based ads. GAID will not collect data and will instead display zeroes. 
 Enum boolean 
Protect360  is_organic Is organic AF  Indication of whether the in-app event is associated with an organic install.  String 
Attribution  is_primary_attribution Is primary attribution AF  UA: True

Retargeting: During a re-engagement window, we attribute to both the original media source (before the re-engagement) and to the re-engagement media source. While the event is within the re-engagement window. The original media source will be FALSE (not primary attribution). The re-engagement media source will be TRUE. More details 		 Enum | Boolean
Event is_attributed Is Attributed AF
  • Indicates whether an end user event was connected to an attribution record. True when connected to an attribution record (organic or non-organic). False when no attribution record was available (e.g., deleted for GDPR, expired, or otherwise unavailable); these events are considered organic.
  • Only available in advanced reports.
 Boolean
Event is_first_event Is First Event AF
  • Indicates that a user performed the relevant in-app event for the first time following their conversion. Accumulating this as a metric allows measuring the number of unique users who performed a particular in-app event.
  • Only available in advanced reports.
 Boolean
Event  is_receipt_validated Is receipt validated AF  TRUE/FALSE/NULL when implemented in the SDK, empty otherwise  Enum | Boolean
Attribution  is_retargeting Is retargeting Link  Enum | Boolean
Protect360 is_tagged   AppsFlyer Presents if the detection was tagged or not. String
Attribution  keyword_id Keyword ID Link  Keyword ID returned by the ad network. This is the ID of the af_keyword.  String 
Attribution  keyword_match_type Keyword match type AF 
  • The keyword match type is provided by Google AdWords only. 
  • Starting Feb 15, 2021, this field is no longer populated in regards to Apple Search Ads. 
 String 
Attribution  keywords Keywords Link 

Word(s) used in the user's online search

 String 
Attribution keywords_id   Link

The ID returned by the ad network as an identifier for the Keywords.

 String
Device info  language Language SDK  Language (locale) reported by the device and set by the device OS (IETF BCP 47 language tag). Usually has the form ll-DD. Where ll is the language and DD is the dialect. For example, en-ZA means English as used in South Africa. String 
Attribution  match_type Match type AF 

Attribution method type. Possible values include: 

 String 
SKAN  max_event_counter Max event counter AF  To determine the number of times a user performs a given in-app event use the formula: [round up (min_event_counter + max_event_counter) / 2]. Note! You must round up the nearest integer.
Example:
A. If min = 0 and max = 1 the average is 0.5; rounding up returns a result of 1.
B. If min = 5 and max = 10, the average is 7.5; rounding up returns a result of 8. 		 Integer 
SKAN  max_revenue Max revenue AF  Revenue is always provided in the field skad_revenue. If you use SKAN 4 or Custom mode, the bucket range associated with the event and used to calculate skad_revenue is described by min_revenue and max_revenue.  Real number 
SKAN  max_time_post_install Max time post-install AF  Integer 
SKAN  measurement_window SKAN measurement window AF  Duration of the activity window. Default 24h.  Integer 
PBA attribution  media_channel Media channel Web SDK  Media channel attributed to the website visit  String 
Attribution  media_source Media source Link  The media source attributed to an event or restricted  String 
Attribution media_source__assist_[n] (n=1-3)   AF

The media source attributed to an event coming from the first assisting attribution

 String
Attribution  media_type Media type AF 

Placement of the ad carrying the link as follows: 

  • app: The link is available via an app 
  • web: The link is available within a mobile website 
 String 
Ad revenue  mediation_network Mediation network Ad revenue API  Ad revenue mediation network reporting the event to AppsFlyer  String 
SKAN  min_event_counter Min event count AF  Use to calculate the number of times a user performs an event. To determine the number of times a user performs a given in-app event use the formula: [round up (min_event_counter + max_event_counter) / 2] . Note! You must round up the nearest integer.
Example:
A. If min = 0 and max = 1 the average is 0.5; rounding up returns a result of 1.
B. If min = 5 and max = 10, the average is 7.5; rounding up returns a result of 8. 		 Integer 
SKAN  min_revenue Min revenue AF  Revenue is always provided in the field skad_revenue. If you use SKAN 4 or Custom mode, the bucket range associated with the event and used to calculate skad_revenue is described by min_revenue and max_revenue.  Real number 
SKAN  min_time_post_install Min time post-install AF  Integer 
Ad revenue  monetization_network Monetization network Ad revenue API  Ad revenue network sending the ad  String 
Attribution  network_account_id Network account ID Link  Advertiser account ID with the ad network  String | Integer
Device info  oaid OAID SDK  User-resettable ID on some Android devices usually as an alternative to GAID  Characters 
Device info  operator Operator SDK  The name of the mobile operator derived from the SIM MCCMNC. Available if the user is registered to the network using Android getNetworkOperatorName()  String 
Attribution  original_url Original URL Link 
  • UA: Click/impression URL used. If the link is a Branded Link: the field is populated using the branded link. 
  • Retargeting: contains one of the following: Retargeting link, deep linking data, empty for SRNs. 
 String (URL) 
Attribution requested_lookback_window Requested Lookback Window Link

Raw unparsed value specified on the engagement URL. Used when determining the time period during which a click or impression can be attributed to a conversion.

 String
Device info  os_version OS version SDK  Version of the operating system on the device String 
Device Info os_version__conversion OS Version at Conversion AF

Version of the operating system on the device at the time of conversion.

 String
Ad revenue  placement Placement Ad revenue API  Where in the app the ad is displayed  String 
Device info  platform Platform SDK  The operating system or ecosystem on which the application runs Enum 
App platform_group Platform Group AF

A business-level grouping that clusters multiple Platform values into broader buckets to allow meaningful reporting. This lets teams analyze performance broken by groups like "Mobile App", "Web", "CTV app", and etc, reflecting the category of platform the event occurred.

 String
Device Info platform_user_id_type   SDK

A unique identifier type for a user generated by the platform.

 String
Device Info platform_user_id_value   SDK

A unique identifier value for a user generated by the platform.

 String
Device location  postal_code Postal code AF  Postal or ZIP code of the device location String 
Product Line product_line_id Product Line ID N/A

Unique identifier for a product line entity in AppsFlyer. Groups similar apps across platforms for unified cross-platform measurement.

 String
Product Line product_line_name Product Line Name N/A

Name of the product line entity grouping similar apps across platforms.

 String
PBA  query_params Query params Link 

Query params on the redirecting URL (after the ?)
Example: https://www.brandpitt.com/signin?utm_source=Google
&utm_term=shoes
&utm_campaign=cool
&c=summer
&af_siteid=publisher
&af_sub1=helloworld
&af_keyword=shoes 

If URL has no query params, the value will be null 

 String 
Device info  raw_consent_data Raw consent data SDK  Returns a JSON object with the full raw consent DMA data as sent from the advertiser to AppsFlyer  String | Object
Device location  region Region AF  Using the device IP address reported by the SDK. For SKAN, determined according to the country_code  String 
Protect360  rejected_reason Rejected reason AF  Protect360: Deprecation planned. Currently contains the blocked reason.  String 
Protect360  rejected_reason_value Rejected reason value AF 
  • Protect360: Displays the valid contributor (media source) for post-attribution hijacked installs/in-app events. Populated with either contributor[1-3] or organic. 
  • In Data Locker, this displays as validation_reason_value. 
 String 
Attribution  retargeting_conversion_type Retargeting conversion type AF 
  • UA: Re-install 
  • Re-targeting: Re-engagement, Re-attribution 
 Enum 
Monetary revenue_usd Revenue USD N/A

The event revenue converted into US dollars.

 Numeric
Monetary revenue_value_customer Revenue Value Customer N/A

The event revenue converted into the customer’s preferred currency — see currency_customer.

 Numeric
Monetary net_revenue_value_customer Net Revenue Value Customer AF

The net revenue of event (e.g. purchase or subscription), converted into the customers preferred currency — see currency_customer. It equals the gross amount (event_revenue_value_customer) minus the app-store/platform commission and any applicable taxes (VAT/GST, sales tax).

 Decimal
Monetary net_revenue_usd Net Revenue Usd AF

The net revenue of event (e.g. purchase or subscription), converted into US dollars. It equals the gross amount (event_revenue_usd) minus the app-store/platform commission and any applicable taxes (VAT/GST, sales tax).

 Decimal
Monetary revenue_value_original Revenue Value (Original) SDK

The original revenue value as reported in the event, in the original currency. See revenue_currency_original.

 Numeric
App  sdk_version SDK version SDK  AppsFlyer SDK version  String 
Ad revenue  segment Segment Ad revenue API  Ad revenue ad segment name  String 
Attribution  site_id Site id Link 
  • Represents the publisher ID. A media source may run ads across various publishers, each identified by a different site ID
  • Identical to af_siteid. 
  • Only available in advanced reports. 
 String 
Attribution site_id__assist_[n] (n=1-3)   AF
  • Represents the publisher ID coming from the first assisting attribution
  • Only available in advanced reports.
 String
SKAN  skad_ad_network_id Ad network ID iOS  ID of the ad network to whom the postback was sent  String 
SKAN  skad_ambiguous_event Ambiguous event AF  If true, the iOS postback was received during the first 72-hours after an advertiser changed the SKAN settings in the dashboard.
Due to the various timers employed by SKAN, AppsFlyer can't map the event accurately. 		 Boolean 
SKAN  skad_app_id App ID iOS  App ID  String 
SKAN  skad_attribution_signature Attribution signature iOS  Signature added by ad network to SKAN postbacks  String 
SKAN  skad_campaign_id Campaign ID iOS  Campaign ID used to publish the ad. Range 0-100  Integer | String
SKAN  skad_coarse_conversion_value Coarse conversion value iOS 
  • Value can below,medium, or high. 
  • For SKAN 3 the value is null. 
 String 
SKAN  skad_conversion_value Conversion value iOS 

Conversion value reported by iOS. Range 0-63. 

  • If null, iOS didn't populate the field 
 Integer 
SKAN  skad_did_win Did win iOS 

Used to distinguish between campaigns contributing or attributed with the install. 

  • If true, the campaign is attributed for bringing the install. 
  • If false, the campaign is recognized as contributing to the install, but it isn't included in any SKAN dashboards or reports. 
  • If null, iOS didn't populate the field due to a legacy iOS or SKAdNetwork version. 
 Boolean 
SKAN  skad_fidelity_type Fidelity type iOS 
  • Differentiate between ad presentation options that affect attribution. Indicated using the values 0 and 1 as follows: 
    • View-though ads (0) 
    • StoreKit-rendered ads (1) 
    • Disregard the field value if the SKAN version is before 2.2. Field is added to reports but won't necessarily be populated 
 Integer 
SKAN  skad_mode SKAN mode AF 

The conversion measurement mode used to decode the iOS postback. Options:   

  • custom_decode 
  • revenue 
  • events 
  • skan4 
  • custom_encode 
  • engagement 
 String 
SKAN  skad_postback_sequence_index Postback sequence index iOS 
  • Value represents the SKAN window, either 0,1, or2. 
  • For SKAN 3 the value is 0 
 Integer 
SKAN  skad_redownload Redownload iOS  If true, the app was redownloaded  Boolean 
SKAN  skad_revenue Revenue iOS  Event revenue amount in USD.  Float 
SKAN  skad_source_app_id Source app ID iOS 
  • Site ID - the app publishing the ad. 
  • Field population depends on privacy thresholds 
 String 
SKAN  skad_source_domain Source domain iOS 
  • Value represents the source of attributable web ads. 
  • For SKAN 3 the value is null. 
 String 
SKAN  skad_source_identifier Source identifier iOS 
  • Value can be up to 4 digits. 
  • For SKAN 3 the value isnull. 
 String 
SKAN  skad_transaction_id SKAN transaction ID iOS  Postback ID given by Apple  String 
SKAN  skad_version SKAN version iOS  SKAN version  String 
SKAN  source_app_id AF  Site ID. The app publishing the ad. This field is identical to skad_source_app_id  String 
Device location  state State AF  State or province of the device location String 
Device Location state__conversion State at Conversion AF

State or province of the device location at the time of conversion.

 String
IAP Subscription  store_commission Store commission True Revenue API 

The calculated percentage of commission the store gets from the purchased product. 

  • Displayed as a decimal. 
  • Example: 30 
  
Attribution  store_product_page Store product page AF  Custom product page in the Android or Apple App Store(iOS 15+), to which the user was redirected.  String 
Attribution store_product_page_id   Link

ID of the custom product page in the Android or Apple App Store(iOS 15+) to which the user was redirected.

 String
Device info  store_reinstall Store reinstall SDK 

Apple app store determines if a user brought by Apple Search Ads is a reinstall by using the Apple user ID:

  • New user: false 
  • Reinstall by an existing user: true 
 Boolean | String
Attribution sub_param_[n] (n=1-5)   Link

Additional tracking parameters used for attribution

 String
Attribution sub_param_4 AF

Additional tracking parameters used for attribution

 String
Attribution sub_param_5 AF

Additional tracking parameters used for attribution

 String
Attribution  sub_site_id Sub site id Link 

An identifier assigned to a sub publisher

 String 
Protect360 tagged_additional_data   AF A dynamic field which is being filled with relevant data per the tagged type. For example: if the tagged reason is “new release” - we will reflect the package number of the relevant release package String
Protect360 tagged_type   AF Represents the type of tagging which flagged the detection. Tagging type examples are: New release, App evaluation, and more. String
Protect360 tagged_validation_reason_value   AF States the rightful contributor to receive the attribution in case the detection was in implemented mode and in real time. String
SKAN  timestamp Timestamp Ad network  Time the postback was received by AppsFlyer
For Google Ads and Meta ads, this is the time AppsFlyer gets the data from the Google and Meta ads API, respectively. 		 Timestamp 
Time timezone_customer Timezone (Customer) AF

The timezone preferred by the App Owner, in IANA format (e.g., Europe/Paris, America/Sao_Paulo).

 String
Time timezone_customer__conversion Timezone (Customer) at Conversion AF

The timezone preferred by the App Owner, in IANA format (e.g., Europe/Paris, America/Sao_Paulo), at the time of conversion.

 String
Attribution  total_candidates

Total Candidates

 AF 

Represents the total number of engagements (clicks, impressions, and other engagement types) evaluated for a given device at the time of conversion. 


 

 String 
Attribution  unified_app_id Unified app id SDK 

Unique app identifier in AppsFlyer. The raw app_id is the identifier of an app within a platform; unified_app_id normalizes it across platforms to prevent collisions between platforms. Construction rules: - For mobile platforms (android, ios), unified_app_id is equal to the raw app_id. - For all other platforms (web, CTV, etc.), unified_app_id is the raw app_id prefixed with the platform and a hyphen, e.g. "<platform>-<app_id>".

 String 
Device info  user_agent User agent Link  A string that identifies the browser, operating system, device type, and application version making the request. String 
Attribution  vendor_id_type Vendor id type   A unique identifier type for a device+app_vendor. String 
Attribution  vendor_id_value Vendor id value SDK 

A unique identifier value for a device+app_vendor.

 String 
PBA - event  web_event_type Web event type Web SDK  The type of the Web event (Visit, Event etc)  String 
Device info  wifi WIFI SDK  Set to either TRUE or FALSE  Enum boolean