At a glance: Amplitude, an AppsFlyer integrated partner, provides product analytics to help mobile and web companies understand user behavior. Product, marketing, and growth teams use Amplitude to discover and share insights about user engagement, retention, and revenue.
Some media sources restrict sharing data with third parties. Therefore, postbacks for restricted events won't be sent to this partner, regardless of the configured selection for sending postbacks.
Setting up amplitude
The setup is done from the Active Integrations page, but to find the partner you must first go to the marketplace.
Before setting up an integration, make sure you contact the partner and open an account with them.
To activate the integration:
- From the top menu of any AppsFlyer page, click Marketplace.
- Search for the partner and select it.
- Click Set up integration. You’re directed to the integration setup page.
- In the Integration tab, select the app for the integration and turn Activate partner on.
Note: The toggle must be on (activated) for as long as you work with the partner.
- Complete the configuration using the relevant tabs, as described below.
For a detailed description of the Partner Configuration Window Header, click here.
The Integration Tab is divided into different sections as described below.
On the first visit here, you will need to turn Activate Partner on to enable setup of the integration tab's parameters. The toggle must be on for as long as you work with the partner.
Learn more about partner activation.
Advanced data sharing
To share additional information with Amplitude, turn on Advanced data sharing. When turned on, Amplitude receives the following data mapped to the listed Amplitude Property:
|Amplitude Property||AppsFlyer Data Point|
Amplitude EU Data Center
When Amplitude EU Data Center is off, install postbacks are sent to the US data center.
To send install postbacks to Amplitude's EU data center, turn Amplitude EU Data Center on.
Amplitude connects with AppsFlyer via a unique API Key. If you don't already have it, you must obtain it from Amplitude to continue with the integration or follow the steps below.
Obtaining the API key from Amplitude
Note: Only users who have the Admin or Manager role on Amplitude can access the API Key.
- Log in to your Amplitude account.
- From the top right of the page, click the settings icon > Organization Settings.
- Click Projects and select the project from which to send data to AppsFlyer.
- From the Project tab, copy your API key.
- Proceed to configure Amplitude in AppsFlyer Dashboard.
Amplitude HTTP API
To send install postbacks to Amplitude's HTTP API, make sure Amplitude HTTP API is turned on. When turned off, install postbacks are sent to the Amplitude Attribution API.
Attribution API holds events for up to 72 hours for potential user matching. If a user didn't trigger an Amplitude event within 72 hours of the attribution event, the attribution data is dropped. Sending install postbacks to the Amplitude HTTP API reduces the chances of mismatching. Find more information about this here.
AppsFlyer sends automatic postbacks to Amplitude user installs only when they are attributed to Amplitude.
In-app event settings
- Enter the API Key.
- When Amplitude Data Center is off, in-app events postbacks are sent to the US data center.
To send in-app events postbacks to Amplitude's EU data center, turn Amplitude Data Center on.
Once you have saved the configuration, AppsFlyer sends the following data to Amplitude:
- Device ID (IDFV/Google Advertising ID)
- Media Source
- Campaign name
Sending IDFA for iOS devices is subject to ATT consent by the user and to Advanced Privacy settings.
In-app event postbacks
Configure sending in-app event postbacks to Amplitude.
Attribution link tab
Cost data is not supported in the integration with this partner.
Ad revenue tab
Ad Revenue is not supported in the integration with this partner.
Permissions are not available for Amplitude.
Viewing attribution data in the Amplitude console
Attribution data sent from AppsFlyer to Amplitude is displayed in your dashboards as events and properties prefixed with [AppsFlyer]:
- To prevent install and in-app event matching issues, turn on Amplitude HTTP API for install postbacks. Otherwise, if the first in-app event following an install occurs 72 hours after the installation, Amplitude doesn't match the install to the following in-app events. In this case, Amplitude discards the install event but shows the in-app events (all occurring after 72 hours).
- In some cases, Amplitude shows data coming from AppsFlyer as "Blocked". If you can't see AppsFlyer data in Amplitude, check if it's defined as a blocked event.