Amplitude integration with AppsFlyer

At a glance: Amplitude, an AppsFlyer integrated partner, provides product analytics to help mobile and web companies understand user behavior. Product, marketing, and growth teams use Amplitude to discover and share insights about user engagement, retention, and revenue.


Some media sources restrict sharing data with third parties. Therefore, postbacks for restricted events won't be sent to this partner, regardless of the configured selection for sending postbacks.

Setting up amplitude

Prerequisite: Before setting up the integration, make sure you contact the partner and open an account with them.

To activate or edit the integration:

  1. To activate: In AppsFlyer, from the side menu, select Collaborate Partner Marketplace.
    To edit: In AppsFlyer, from the side menu, select Collaborate Active Integrations.
  2. Search for the partner and select it.
  3. Click Set up integration. You’re directed to the integration setup page.
  4. In the Integration tab, select the app for the integration and turn Activate partner on.
    Note: The toggle must be on (activated) for as long as you work with the partner.
  5. Complete the configuration using the relevant tabs, as described below.

Integration tab

The Integration Tab is divided into different sections as described below.

Activate partner

On the first visit here, you will need to turn Activate Partner on to enable setup of the integration tab's parameters. The toggle must be on for as long as you work with the partner.
Learn more about partner activation.

General settings

Advanced data sharing

To share additional install information with Amplitude, turn on Advanced data sharing. When turned on, Amplitude receives the following data for installs (not in-app events) mapped to the listed Amplitude Property:

Amplitude Property AppsFlyer Data Point
sub_publisher af_siteid
network_name pid
adgroup_name af_adset
creative_name af_ad_id
installed_at install_timestamp
search_term af_keywords
channel af_channel
user_id af_customer_user_id
af_sub1 af_sub1
af_sub2 af_sub2
app_version app_version

Amplitude EU Data Center

When Amplitude EU Data Center is off, install postbacks are sent to the US data center.
To send install postbacks to Amplitude's EU data center, turn Amplitude EU Data Center on.


Amplitude connects with AppsFlyer via a unique API Key. If you don't already have it, you must obtain it from Amplitude to continue with the integration or follow the steps below.

Obtaining the API key from Amplitude

Note: Only users who have the Admin or Manager role on Amplitude can access the API Key.

  1. Log in to your Amplitude account.
  2. From the top right of the page, click the settings icon > Organization Settings.


  3. Click Projects and select the project from which to send data to AppsFlyer. 


  4. From the Project tab, copy your API key.


  5. Proceed to configure Amplitude in AppsFlyer Dashboard.

Default postbacks

AppsFlyer can send automatic postbacks to Amplitude following user installs. Use this section to define the source of the users to whom the postbacks are sent for each event. Learn more about default postbacks.

In-app event settings

  • Enter the API Key.
  • When Amplitude Data Center is off, in-app events postbacks are sent to the US data center.
    To send in-app events postbacks to Amplitude's EU data center, turn Amplitude Data Center on.

Once you have saved the configuration, AppsFlyer sends the following data to Amplitude:

  • Device ID (IDFV/Google Advertising ID)
  • Media Source
  • Campaign name

Sending IDFA for iOS devices is subject to ATT consent by the user and to Advanced Privacy settings.

In-app event postbacks

Configure sending in-app event postbacks to Amplitude.

Attribution link tab

Attribution Links are not available for Amplitude.

Cost tab

Cost data is not supported in the integration with this partner.

Ad revenue tab

Ad Revenue is not supported in the integration with this partner.

Permissions tab

Permissions are not available for Amplitude.

Viewing attribution data in the Amplitude console

Attribution data sent from AppsFlyer to Amplitude is displayed in your dashboards as events and properties prefixed with [AppsFlyer]:



In some cases, Amplitude shows data coming from AppsFlyer as "Blocked". If you can't see AppsFlyer data in Amplitude, check if it's defined as a blocked event.amplitude-blocked-data.png

Sending Amplitude events to AppsFlyer

The integration also allows sending your Amplitude events to AppsFlyer via a Server-to-server API. See Amplitude documentation on how to do this.