Amplitude integration with AppsFlyer

This article is intended for customers who want to send attribution data to Amplitude.

Amplitude provides product analytics to help mobile and web companies understand user behavior. Product, marketing, and growth teams use Amplitude to discover and share insights about user engagement, retention, and revenue.

Some media sources restrict sharing data with third parties.

  • AppsFlyer doesn't share user-level data of users acquired through media sources having restrictions with third-party platforms or services.
  • Installs from such media sources are sent as organic.

Setting up amplitude

Go to the dashboard of your app and click on Integrated Partners on the left bar.


Enter "Amplitude" in the search field and click on its logo to open the Amplitude configuration window.


The Amplitude configuration window only makes use of the Integration tab.

For a detailed description of the Partner Configuration Window Header, click here.

Integration tab

The Integration Tab is divided into different sections as described below.

Activate partner

On the first visit here, you will need to toggle below. ON the Activate Partner button to enable setup of the integration tab's parameters. The toggle MUST be ON for as long as you work with the partner.
For more details about partner activation please click here.

General settings


Amplitude connects with AppsFlyer via a unique API Key. If you don't already have it, you must obtain it from Amplitude to continue with the integration or follow the steps below.


Obtaining the API key from Amplitude

Note: Only users who have the Admin or Manager role on Amplitude can access the API Key.

  1. Login to your Amplitude account.
  2. Go to Manage Data:


  3. Select the project to send AppsFlyer data to.
  4. Click Project Settings.
  5. Copy the API Key:


  6. Proceed to configure Amplitude in AppsFlyer’s Dashboard.

Default postbacks

AppsFlyer can send automatic postbacks to Amplitude user installs. Use this section to define sending these postbacks.


Select Events attributed to any partner or organic to send postbacks for any user that downloads the app to Amplitude.

  • Enter the API Key in the field.
  • Select Advanced Data Sharing. This is optional.


    When set AppsFlyer passes to Amplitude the following data mapped to the listed Amplitude Property:

Amplitude Property AppsFlyer Data Point
sub_publisher af_siteid
network_name pid
adgroup_name af_adset_id
creative_name af_ad_id
installed_at install_timestamp
search_term af_keywords
channel af_channel
user_id af_customer_user_id
af_sub1 af_sub1
af_sub2 af_sub2

Click Save.

Once you have saved the configuration, AppsFlyer sends the following data to Amplitude for every organic and non-organic install:

  • Device ID (IDFA / Google Advertising ID)
  • Media Source
  • Campaign name

Attribution link tab

Attribution Links are not available for Amplitude.

Cost tab

Cost data is not supported in the integration with this partner.

Ad revenue tab

Ad Revenue is not supported in the integration with this partner.

Permissions tab

Permissions are not available for Amplitude.

Viewing the attribution data in Amplitude console

Attribution data sent from AppsFlyer to Amplitude is displayed in your dashboards as events and properties prefixed with [AppsFlyer]:


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