AppsFlyer - Amplitude Integration

  • Advertisers
  • Ad Networks


This article is intended for customers who want to send attribution data to Amplitude.

Amplitude provides product analytics to help mobile and web companies understand user behavior. Product, marketing, and growth teams use Amplitude to discover and share insights about user engagement, retention, and revenue.

Setting Up Amplitude

Go to the dashboard of your app and click on Integrated Partners on the left bar.


Enter "Amplitude" in the search field and click on its logo to open the Amplitude configuration window.

The Amplitude configuration window includes 4 tabs: Integration, Tracking link, Data enrichment and Permissions. Click on the items below to read about the tabs setup. 

For a detailed description of the Partner Configuration Window Header, click here.

Integration Tab

The Integration Tab is divided into different sections as described below. 

General Settings


Amplitude connects with AppsFlyer via a unique API Key. If you don't already have it, you must obtain them from Amplitude to continue with the integration or follow the steps below.


Obtaining the API Key

1.  Get the API Key from Amplitude:

  • Login to your Amplitude account

  • Navigate to your Application Settings by clicking on the gear icon next to the Amplitude Application you wish to send your AppsFlyer data to

  • Get the API Key from App Info in the upper right corner

2.  Configure Amplitude in AppsFlyer’s Dashboard. 

Default Postbacks

AppsFlyer can send automatic postbacks to Amplitude user installs. Use this section to define sending these postbacks. 


Select Events attributed to any partner or organic to send postbacks for any user that downloads the app to Amplitude. 

  • Enter the API Key in the field.
  • Select Advanced Data Sharing.  This is optional.


    When set AppsFlyer passes to Amplitude the following data mapped to the listed Amplitude Property:

Amplitude Property AppsFlyer Data Point
sub_publisher af_siteid
network_name pid
adgroup_name af_adset_id
creative_name af_ad_id
installed_at install_timestamp
search_term af_keywords
channel af_channel
user_id af_customer_user_id
af_sub1 af_sub1
af_sub2 af_sub2

Click Save. 

Once you have saved the configuration, AppsFlyer sends the following data to Amplitude for every organic and non-organic install:

  • Device ID (IDFA / Google Advertising ID)
  • Media Source
  • Campaign name


Due to the Terms and Conditions of the listed media sources, AppsFlyer cannot share user level data from users acquired via Facebook, Twitter, Snapchat, Amazon, Bing, Oath: Ad Platforms and Pinterest with any 3rd party. All installs from these sources are therefore sent as organic.

For more details of sharing data with 3rd parties, click here.

Tracking Link Tab

Tracking Links are not available for Amplitude.

Data Enrichment Tab

Data Enrichment is not available for Amplitude.

Permissions Tab

Permissions are not available for Amplitude.

Viewing the Attribution Data in Amplitude Console

Attribution data sent from AppsFlyer to Amplitude is displayed in your dashboards as events and properties prefixed with [AppsFlyer].

Was this article helpful?
1 out of 1 found this helpful