At a glance: Use AppsFlyer Audiences to build and connect customized audience segments to your partner networks for the most effective user acquisition and remarketing campaigns.
About Audiences
With AppsFlyer Audiences, you can easily create audience segments and connect them to both your owned and paid advertising channels, enabling you to deliver tailored campaigns for better engagement and performance.
An audience is a segment of your app users (past or present) who meet the specific criteria that you define. The criteria can be based on personal characteristics, behavior, attribution source, revenue generated, geographic location, device type, and more, allowing for highly customized marketing strategies.
You can build a custom audience from scratch, import one from your own database, or choose from our time-saving, customizable "Suggested Audiences" which are based on industry best practices. Audiences are then connected to your media partners which sends member identifiers to partners and enables the creation of the audience on the partner side. This enables you to serve up an ad perfectly tailored to the audience. Audiences are automatically refreshed daily and shared with partners in a dynamic and seamless process. Additionally, after sending out your campaigns, you can monitor campaign performance metrics directly within Audiences.
Audiences onboarding
To get started using Audiences, follow the steps below:
| Task | Purpose | Actions required | Who's involved |
|---|---|---|---|
| 1. Subscribe to Audiences | Subscribe by getting in touch with your salesperson, or write to hello@appsflyer.com* | Marketer | |
| 2. Set your account-level privacy policy | This sets your account-level policy for sharing user identifiers with partners. | Set your privacy policy. | Marketer |
| 3. Create an audience | Select the type of audience you want to create:
|
Marketer | |
| 4. Connect the audience to your partners | This connects the audience to your partners and creates the audience on their side. Audiences are refreshed daily. |
|
Marketer |
| Optional tasks |
|
Marketer | |
| 5. Create your tailored campaign and serve it to the audience on the partner side. |
|
Marketer | |
| 6. Analyze campaign results | See the results of your campaign in Audiences and other AppsFlyer dashboards. | Marketer, Data analyst |
* After subscribing to Audiences, AppsFlyer retrieves all of your in-app event data from the past 90 days. This process can take between 1-2 weeks. Once complete, you'll be notified and you can begin creating audiences.
** Audiences is a premium feature. If you need help getting started, reach out to your salesperson, or write to hello@appsflyer.com