Bidalgo Apple Search Ads marketing partner—campaign configuration

For:
Marketers
Last update:

At a glance: Optimize Apple Search Ads campaigns by using Bidalgo. When configured, AppsFlyer sends postbacks to Bidalgo.

Enabling sending postbacks to Bidalgo (Apple Search Ads marketing partner)

 Note

If the advertiser or the agency disables attribution for Apple Search Ads, attribution for this app, including postback sending to Apple Search Ads Marketing Partners stops. 

Both advertisers and agencies can enable Attribution for Apple Search Ads.

  • Advertisers: follow the instructions below on how to enable attribution for Apple Search Ads.
  • Agencies: follow these instructions to enable attribution for Apple Search Ads.

Configuring Bidalgo

To set up a Bidalgo:

  1. If required, activate Apple Search Ads integration: 
    1. In AppsFlyer, from the side menu, select Collaboration > Partner Marketplace.
    2. Search for and select the partner. You're directed to the partner configuration page.
    3. From the Integration tab, turn on Activate partner.
    4. Click Save Integration.
  2. In your Apple Search Ads dashboard: Get the Apple Search Ads Campaign Group ID parameter related to Bidalgo. Use the screenshot that follows as a guide to locating the ID. 

    ASACGroupID.png

  3. In AppsFlyer, configure Bidalgo:
    1. In AppsFlyer, from the side menu, select Collaboration > Active Integrations.
    2. Search for Bidalgo - Apple Search Ads Marketing Partner.
      The list of marketing partners displays. 
    3. Select Bidalgo - Apple Search Ads Marketing Partner.
    4. Turn on Activate Partner.
    5. Enter Bidalgo's Apple Search Ads Campaign ID that you retrieved in the earlier step. Enter the digits (numbers) only.
    6. Click Save.

Default postbacks

Installs and re-engagements are sent automatically when the partner is activated.

Configuring in-app events postbacks

To configure in-app events postback:

  1. Turn on In-app events postback.
  2. Click Add Event to add an SDK Event to the list.
  3. Complete the following parameters:
    Parameter Name Description
    SDK Event Name

    The name of the event, as received by AppsFlyer either from the SDK integrated in your app, or from server-to-server events. Tip: If you don't see the event you want in the list, make sure to activate the event on a device with a non-organic installation and recheck.
    Send Revenue Select one of the following: No values and no revenue, Values and no revenue, or Values and revenue.
  4. Click Save Integration.