Apple Search Ads guide

At a glance: Apple Search Ads (ASA), an AppsFlyer SRN partner, helps users find your app in the App Store using keywords. 

iOS 14 update: Apple Search Ads integration changes

  • Changes to the Apple Search ads integration starting February 15, 2021: Apple Search Ads functions independently of SKAdNetwork and deterministically attributes users. This means that for users attributed to ASA you have the full range of features and measurement provided by our LTV attribution model. 
  • [Updated March 7, 2021] Apple Search Ads is rolling out Campaign Management API V4.0. The API relates to cost and other campaign-related data. It has no impact on attribution. We are in the process of adopting the updated API. No action is required from you.
  • [Updated April 7, 2021] Starting today, the campaign name and adset name fields can be populated if you enable the ASA Cost API. The API is available to all advertisers irrespective of subscription plan. 

The relevance of your app to the search query in the App Store determines if your ad is the one displayed. User response to an ad is an important signal of ad relevance. If no one taps the ad, ASA stops displaying it.

ASA offers click-based mobile attribution, user retargeting, and cost data via API (with an Xpend subscription).

Apple Search Ads functions independently of SKAdNetwork and deterministically attributes users. This means that for users attributed to ASA you have the full range of features and measurement provided by our LTV attribution model. 

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