Raw Data Reports V5

Introduction

AppsFlyer's raw data fields, in the advanced format called V5, are available in several places:

Report Fields

The tables below contain all the available V5 fields in alphabetical order, their data types and descriptions. All the field values are strings, unlimited in length, as they may contain user-generated values. However, some fields do have a maximum length or logical data type, which are specified per field.

Unlimited fields may have a specified number in square brackets in the Type & Max Length column, which indicates a logical (but unenforced) upper limit to the field's length.

There are 4 sources for the raw data fields: Tracking Links (find more information about AppsFlyer Tracking Link Structure and parameters), SDK, AF i.e. generated on AppsFlyer's servers or Google Play Field

The following tables are divided by Source.

Source: Link

API Name

Display Name

Source

Description

Type & Max Length

af_ad

ad

Link

Facebook info is also included

String - 100 char max

 

af_ad_id

 

Ad ID

Link 

Facebook info is also included

String - 24 char max

 

af_ad_type

Ad Type

Link

Type of ad (banner, footer etc.) 

String - 24 char max

af_adset

Adset

link

Facebook info is also included

String - 100 char max

af_c_id

Campaign ID

link

Campaign  String - 24 char max

af_channel

Channel

link

Channel of the media source, such as YouTube for Google, Instagram fo Facebook etc.  Dynamic Enum - String - 20 char max

af_cost_currency*

Cost Currency

link

Currency of the cost (list Enum - 3 char max

af_cost_model

Cost Model

link

CPC / CPI / CPM / Other. Currently all cost is calculated according to CPI regardless of this value

String - 20 char max

af_cost_value

Cost Value

link

Cost in original currency. Supporting up to 4 digits after the decimal point. eg. 320.5095 String - 20 char max

af_keywords

Keywords

link

Received from Partner Integration

String - 100 char max

af_prt

Partner

link

Agency or PMD

String - 50 char max

af_reengagement_window

Re-Engagement window

link

The re-engagement attribution window is the number of days in which an event can be attributed to a retargeting campaign 3 char max

af_site_id

Site ID

link

Publisher ID String - 24 char max

af_sub_site_id

Sub Site ID

link

Sub-publisher ID

String - 50 char max

af_sub1

Sub Param 1

link

Optional custom parameter defined by the advertiser  String - 100 char max

af_sub2

Sub Param 2

link

Optional custom parameter defined by the advertiser String - 100 char max

af_sub3

Sub Param 3

link

Optional custom parameter defined by the advertiser   String - 100 char max

af_sub4

Sub Param 4

link

Optional custom parameter defined by the advertiser String - 100 char max

af_sub5

Sub Param 5

link

Optional custom parameter defined by the advertiser String - 100 char max

attributed_touch_time

Attributed Touch Time

link

The time of the touch we attributed to. Format "mm/dd/yyyy hh:mm:ss PM/AM". Example: "11/19/2016  8:32:12 PM"

Date Time - 24 char max

attributed_touch_type

Attributed Touch Type

link

The type of the touch we attributed to (could be click / impression / TV / pre-installed)

Enum - 10 char max

campaign

Campaign

link

Note: campaign name for special integrations (e.g. Facebook) returns via API and not via link.

String - 100 char max

is_retargeting

Is Retargeting

link

TRUE / FALSE

Enum - 5 char max

media_source

Media Source

link

Regular networks (excluding FB etc.) will appear on the link.

String - 50 char max

original_url

Original URL

link

Click/Impression URL.  For example http://your.url.com  URL - 2083 char max

user_agent

User Agent

link

The user agent for the URL  String - 200 char max

Source: SDK

API Name

Display Name

Source

Description

Type & Max Length

advertising_id

Advertising ID

SDK

The advertising ID is a user-resettable, unique, anonymous ID for advertising provided by Google Play services. 40 char max

android_id

Android ID

SDK

Android device ID  20 char max

app_id

App ID

SDK

ID of the app.  

For iOS: id123456789.  

For Android: com.appsflyer.referrersender

For iOS - 12 char max
For Android - String - 100 char max

app_name

App Name

SDK

Name of the app String - 100 char max

app_version

App Version

SDK

Version of the app 8 char max

appsflyer_id

AppsFlyer ID

SDK

Unique Installation identifier 

24 char max (iOS)

33 char max (Android)

bundle_id

Bundle ID

SDK

Identification to match either a single app or a group of apps (for iOS) String - 100 char max

carrier

The name of the cellular network operator

SDK

Carrier name  String - 50 char max

country_code

Country Code

SDK

Country Code.  For example GB, US Enum - 2 char max

custom_data

Custom Data

SDK

Data that can be inserted via the SDK and is exported to Raw Reports.  See documentation for Android and iOS. String 1024 char max

customer_user_id

Customer User ID

SDK

Customer user ID, as set by the developer. This is used as the user identifier in the advertiser's system. String - 100 char max

device_category

Device Category

SDK

Possible values include:
  • phone
  • tablet
  • other

(Compatible with Android SDK v4.8.8 and above.)

String - 20 char max

device_type

Device Type

SDK

Commercial model name of the device, e.g. SM-GM284 or iPhone7

String - 100 char max

event_name

Event Name

SDK

The name of the event that took place String - 100 char max

event_revenue

Event Revenue

SDK

The amount or revenue according to the Event Revenue Currency. String - 20 char max

event_revenue_currency*

Event Revenue Currency

SDK

The Event Revenue Currency as reported to the AppsFlyer SDK. String - 20 char max

event_time

Event Time

SDK

The time of the event happened Date Time - 24 char max

event_value

Event Value

SDK

The value of the event  String - 1000 char max

idfa

IDFA

SDK

For iOS - Device IDFA 40 char max

idfv

IDFV

SDK

App level identifier for a particular vendor 40 char max

imei

IMEI

SDK

Device IMEI for Android and iOS  14 char max

install_app_store

Install App Store

SDK

Identifies the Android store where the app is downloaded from (details) String - 50 char max

install_time

Install Time

SDK

Time of the first launch after the installation took place. Format "mm/dd/yyyy hh:mm:ss PM/AM". Example: "11/19/2016  8:32:12 PM"

Date Time - 24 char max

ip

IP

SDK

IP address IP - 15 char max (for IPv4)

language

Language

SDK

Device language String - 20 char max

operator

The name of the SIM provider

SDK

Operator name String - 50 char max

os_version

OS Version

SDK

Operation System version  8 char max

platform

Platform

SDK

iOS / Android / Windows Mobile

Enum - 8 char max

sdk_version

SDK Version

SDK

Version of the SDK  8 char max

wifi

WIFI

SDK

TRUE / FALSE

Enum - 5 char max

Source: AF

API Name

Display Name

Source

Description

Type & Max Length

city

City

AF

The most granular location of the user based on the device IP. Usually the value holds a city name, but it can also be districts, boroughs, etc., which are more accurate. 

String - 100 char max

contributor1_af_prt

Contributor 1 Partner

AF

Agency or PMD -
always converted to lowercase

String - 50 char max

contributor1_campaign

Contributor 1 Campaign

AF

Campaign of the contributor  String - 100 char max

contributor1_match_type

Contributor 1 Match Type

AF

Possible values include:
  • gp_referrer
  • id_matching
  • srn 
String - 50 char max

contributor1_media_source

Contributor 1 Media Source

AF

Media Source of the contributor  String - 50 char max

contributor1_touch_time

Contributor 1 Touch Time

AF

The time of the touch

Date Time - 24 char max

contributor1_touch_type

Contributor 1 Touch Type

AF

The type of the touch

(could be click / impression / TV)

Enum - 10 char max

contributor2_af_prt

Contributor 2 Partner

AF

Agency or PMD  String - 50 char max

contributor2_campaign

Contributor 2 Campaign

AF

Campaign of the contributor  String - 100 char max

contributor2_match_type

Contributor 2 Match Type

AF

Possible values include:
  • gp_referrer
  • id_matching
  • srn
String - 50 char max

contributor2_media_source

Contributor 2 Media Source

AF

Media Source of the contributor  String - 50 char max

contributor2_touch_time

Contributor 2 Touch Time

AF

The time of the touch  Date Time - 24 char max

contributor2_touch_type

Contributor 2 Touch Type

AF

The type of the touch

(could be click / impression / TV) 

Enum - 10 char max

contributor3_af_prt

Contributor 3 Partner

AF

Agency or PMD  String - 50 char max

contributor3_campaign

Contributor 3 Campaign

AF

Campaign of the contributor   String - 100 char max

contributor3_match_type

Contributor 3 Match Type

AF

Possible values include:
  • gp_referrer
  • id_matching
  • srn
String - 50 char max

contributor3_media_source

Contributor 3 Media Source

AF

Media Source of the contributor   String - 50 char max

contributor3_touch_time

Contributor 3 Touch Time

AF

The time of the touch   Date Time - 24 char max

contributor3_touch_type

Contributor 3 Touch Type

AF

The type of the touch

(could be click / impression / TV) 

 

Enum - 10 char max

dma

DMA

AF

Designated Market Area - regions are the geographic areas in the US where local television viewing is measured by the Nielsen company. String - 10 char max

event_revenue_usd

Event Revenue USD

AF

The amount of revenue in USD or in preferred currency, configurable under App Settings. String - 20 char max

event_source

Event source

AF

The source of the event - either SDK or S2S Enum - 3 char max

http_referrer

HTTP Referrer

AF

Identifies the address of the webpage that linked to the AppsFlyer click URL. By checking the referrer, you can see where the request originated URL - 2083 char max

is_primary_attribution

Is Primary Attribution

AF

During a re-engagement window, we can attribute to either the original media source (prior to the re-engagement) or to the re-engagement media source. While the event is within the re-engagement window, the original media source will not be the primary attribution. Outside of the re-engagement window, it will be the primary attribution. 

Enum - 5 char max

is_receipt_validated

Is Receipt Validated

AF

true/false/null when implemented in the SDK, empty otherwise

Enum - 5 char max

match_type

Match Type

AF

Attribution method type. Possible values include:
  • gp_referrer (Google Play referrer string)
  • id_matching
  • fingerprinting
  • srn (Self-Reporting Network)
  • tv (TV attribution)
  • preinstall 
String - 50 char max

postal_code

Postal code

AF

Based on IP of the SDK String - 10 char max

region

Region

AF

Based on IP from the SDK

String - 100 char max

retargeting_conversion_type

Retargeting Conversion Type

AF

Re-engagement / Re-attribution

Enum - 14 char max

state

State

AF

Based on IP from the SDK

String - 100 char max

Source: Google Play Field

API Name

Display Name

Source

Description

Type & Max Length

gp_click_time

Google Play Click Time

Google Play field

This time refers to when the store was opened according to google new API
and is according to the time set on the device.

Available from Android SDK version 4.8.5

Date Time - 24 char max

gp_install_begin

Google Play Install Begin Time

Google Play field

The timestamp, in seconds, of when the installation began and is according to the time set on the device.

Available from Android SDK version 4.8.5

Date Time - 24 char max

gp_referrer

Google Play Referrer

Google Play field

The referrer URL of the installed package.

Available from Android SDK version 4.8.5

String 1024 char max

 Note

Here are the possible currency codes.

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