Adquant by Kenshoo Apple Search Ads marketing partner—campaign configuration

For:
Marketers Agencies
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At a glance: Optimize Apple Search Ads campaigns by using Adquant by Kenshoo. When configured, AppsFlyer sends postbacks to Adquant.

Enabling sending postbacks to Adquant (Apple Search Ads marketing partner)

Both advertisers and agencies can enable Attribution for Apple Search Ads.

 Note

If the advertiser or the agency disables attribution for Apple Search Ads, attribution for this app, including postback sending to Apple Search Ads Marketing Partners stops. 

  • Advertisers: follow the instructions below on how to enable attribution for Apple Search Ads.
  • Agencies: follow these instructions to enable attribution for Apple Search Ads.

Configuring Adquant by Kenshoo

To set up Adquant:

  1. If required, activate Apple Search Ads integration: 
    1. In AppsFlyer, from the side menu, select Collaboration > Partner Marketplace.
    2. Search for and select the partner. You're directed to the partner configuration page.
    3. From the Integration tab, turn on Activate partner.
    4. Click Save Integration.
  2. In your Apple Search Ads dashboard: Get the Apple Search Ads Campaign Group ID parameter related to Adquant. Use the screenshot that follows as a guide to locating the ID. 

    ASACGroupID.png

  3. In AppsFlyer, configure Adquant:
    1. In AppsFlyer, from the side menu, select Collaboration > Active Integrations.
    2. Search for Adquant by Kenshoo Apple Search Ads marketing partner.
      The list of marketing partners is displayed. 
    3. Select Adquant by Kenshoo Apple Search Ads marketing partner.
    4. Turn on Activate Partner.
    5. Enter Adquant's Apple Search Ads Campaign ID that you retrieved in the earlier step. Enter the digits (numbers) only.
    6. In action_identifier, enter the domain used for postback delivery.
    7. [Optional] Don't allow sharing of user geo location: To stop sharing user geolocation, in Disable_Country_Sending type 1.
    8. Click Save.

Default postbacks

The displayed postbacks are sent automatically when the partner is activated.

Configuring in-app events postback

To configure in-app events postback:

  1. Enter the acion_identifier.
  2. Turn on In-app events postback.
  3. Click Add Event to add an SDK or server-to-server event to the list.
  4. Complete the following parameters:
    Parameter name Description
    AppsFlyer event

    The name of the event, as received by AppsFlyer either from the SDK integrated into your app or from server-to-server events.
    Tip: Don't see the event you're looking for?

    • Make sure to activate the event on a device with a non-organic installation, and recheck.
    • Type it in AppsFlyer event, then click Create custom. Read more about custom event mapping.
    mapped to partner event

    The unique name or ID of each event, as defined on the partner's side. Possible mapping configurations are:

    • Text field: Get the corresponding event ID from the partner.
    • Drop-down box: Select the most suitable pre-defined partner event.
    • As is: Send the events as they are, without mapping the event name.
    for users from

    Select the sending option for the event:

    • This partner only: Send postbacks only when the event is attributed to this partner—meaning, the user who performed it came from this partner.
    • All media sources including organic: Send postbacks for events attributed to any partner and for organic events—meaning, when the user who performed it came from any media source.
    including

    Select which event data to share with the partner in the postback:

    • No values & no revenue: Send just the event itself without any parameters (values or revenue).
    • Values & no revenue: Send all the parameters excluding the revenue value.
    • Values & revenue: Send all the event parameters, including the revenue value (if exists in the event).
  5. Click Save Integration.