At a glance: Eulerian, an AppsFlyer integrated partner, is focusing on the analysis and real-time optimization of e-marketing operations. Based on an exhaustive data collection system, Eulerian marketing suite provides a combination of marketing web attribution and data management solutions. This technology enables users to centralize, analyze, manage and activate data in real-time.
Some media sources restrict sharing data with third parties. Therefore, postbacks for restricted events won't be sent to this partner, regardless of the configured selection for sending postbacks.
Setting up Eulerian
The setup is done from the Active Integrations page, but to find the partner you must first go to the marketplace.
Before setting up an integration, make sure you contact the partner and open an account with them.
To activate the integration:
- From the top menu of any AppsFlyer page, click Marketplace.
- Search for the partner and select it.
- Click Set up integration. You’re directed to the integration setup page.
- In the Integration tab, select the app for the integration and turn Activate partner on.
Note: The toggle must be on (activated) for as long as you work with the partner.
- Complete the configuration using the relevant tabs, as described below.
Eulerian's configuration window includes 4 tabs: Integration, Attribution link, Data Enrichment, and Permissions. Click on the items below to read about the tabs setup.
For a detailed description of the Partner Configuration Window Header, click here.
The Integration Tab is divided into different sections as described below.
On the first visit here, you will need to toggle ON the Activate Partner button to enable setup of the integration tab's parameters. The toggle MUST be ON for as long as you work with the partner.
For more details about partner activation, click here.
Eulerian connects with AppsFlyer via a unique Host ID. If you don't already have it, you must obtain it from Eulerian to continue with the integration.
Perform the following steps, as required:
- Enter the HostID
- Toggle Enable to send all installs to Eurlerian
AppsFlyer can send automatic postbacks to Eulerian following user installs. Use this section to define sending these postbacks.
Select Events attributed to any partner to send postbacks to Eulerian.
In-app event settings
In this section you can map your AppsFlyer events with Eulerian via postbacks.
- Enter the HostID again.
- Toggle In-App Event Postbacks to ON
- Select the Sending Option for all SDK-defined events.
- Only events attributed to this partner for events coming only from users attributed to this partner
- Events attributed to any partner or organic to have your entire user base available to be reported to the partner
- Click Add Event to add an SDK Event to the list
- Complete the following parameters:
Parameter Name Description SDK Event Name The name of the event, as received by AppsFlyer either from the SDK integrated in your app, or from server to server events.
Tip - If you don't see the event you want in the list, make sure to activate the event on a device with a non-organic installation and recheck.
Partner Event Identifier The unique name or ID of each event as defined on Eulerian's side.
Obtain the corresponding Event ID from Eulerian and set in the text field.
Send Revenue When unchecked - AppsFlyer sends all the parameters of the rich in-app event to the partner, except for the revenue parameter, which is contained in the af_revenue parameter.
When checked - AppsFlyer sends all the parameters including the revenue value (if it exists in the event).
- Click Save.
Once saved, AppsFlyer begins sending data to Eulerian for every organic and non-organic install.
Attribution link tab
Attribution Links are not available for Eulerian.
Cost is not supported in the integration with Eulerian.
Ad revenue tab
Ad Revenue is not supported in the integration with Eulerian.
Permissions are not available for Eulerian.